Building Purpose Through Disruption

In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I feel like the cow in “Twister” getting whipped around the outskirts—with no control, trying to find something to ground me.

Going through change can feel like a whirlwind, but at Quicken Loans, we embrace the idea that the only constant is change. Our in-house marketing agency is no exception, so we focus on the following principles to cultivate a stable environment that keeps team members engaged and allows them to thrive.

Establish a purpose.

We have amazing leadership at our organization, who are committed to building a world-class in-house agency with a strong culture. To achieve this, we ensure our team members understand how important they are in creating that culture. Articulating why our company is committed to developing an in-house team roots our work in purpose and provides everyone with a sense of stability in an environment that’s in a constant state of transition.

Work ON the business, not just IN the business.

In order to improve working IN your business, you have to work ON it. For us, that means finding new ways to create a strong foundation for our in-house agency that allows us to support multiple brands and produce a higher caliber of work. To do this, we created a marketing operations team that collaborates with marketing leaders. Together, we drive initiatives that elevate our people and optimize our processes through the use of cutting-edge technology. This provides a strong foundation that supports all of our in-house agency efforts. (I love talking about the vision and details, so hit me up on LinkedIn if you’d like to connect!)

Communication is key.

Constant change often creates a sense of uncertainty for team members—especially when the “why” behind the change isn’t shared with the entire team. Our goal is to set clear expectations for leaders on what needs to be communicated to their teams, ensuring everyone is delivering messages multiple times in different forms to accommodate various communication styles.

We’re obsessed with finding a better way and will always be evolving. Establishing a purpose for our team, creating a strong foundation and articulating the “why” behind changes are key ways we’ve helped our team weather the storm. 

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