• Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

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  • Bridging the Creative and Media Divide

    October 18, 2021

    In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …

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    Measuring the Value of Creative Operations

    October 04, 2021

    Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

    Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

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    5 Inefficiencies in Your Email Creation Process

    August 23, 2021

    Email creation is plagued by manual processes, disconnected, single-purpose tools, and convoluted approval steps.

    There is an evolution underway in how brands approach email creation. At its center is the Email Creation Platform, a system that connects everyone involved in the creation process. It …

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    Best Practices for Handling Video in Your DAM

    August 16, 2021

    No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …

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    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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    It's Time to Evolve User-Generated Content

    July 19, 2021

    Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …

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  • The Need for Speed—How to Get Great Ideas to Market Faster

    July 12, 2021

    A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.

    Covid has accelerated the need for brands and in-house agencies, in particular, to …

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  • Raising Your Team's Email Creation Capabilities

    July 05, 2021

    Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.

    There’s an …

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    Key Trends for In-House Leaders

    June 28, 2021

    With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …

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