• The Importance of “Universal Levels of Creativity” in Production

    December 18, 2017

    Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.

    The Purpose of a Brief. The writer and/or …

    Read Moreright arrow

  • Resource Management: The Ultimate Balancing Act

    October 16, 2017

    • by IHAF Staff

    The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work. 

    The study includes …

    Read Moreright arrow

  • Meet an Ambassador: Kathi Hersh

    October 02, 2017

    • by Davielle Pierrette, IHAF

    As we continue to shine a light on our Ambassador Network, we couldn’t let this month pass without introducing you to Kathi Hersh. Kathi is Senior Manager for Creative and Print Services at Fannie Mae, a leading source of financing for mortgage lenders. Since Kathi recently wrapped judging this …

    Read Moreright arrow

  • Proving the Value of Your In-House Agency

    September 18, 2017

    • by IHAF Staff

    One of the challenges internal agencies face is proving their value, particularly when it comes to dated stereotypes in relation to external agencies. Not only are in-house agencies contributing creative ideas, they’re contributing to the bottom line—resulting in a value equation that outside …

    Read Moreright arrow

  • Avoiding Buyer’s Remorse When Shopping for a DAM System

    August 28, 2017

    Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …

    Read Moreright arrow

  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

    Read Moreright arrow

  • How to Find Stock Images More Quickly

    May 30, 2017

    • by Anne Renehan, Adobe

    Searching for the perfect stock image can be maddening, especially when a search results in 10,000+ matches. How do you find the image you need without wasting hours sorting through options? One way to speed things up is with Adobe Stock's visual search. Visual search enables you to conduct …

    Read Moreright arrow

  • In-House Roundtables Around the Corner

    April 03, 2017

    • by IHAF Staff

    In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.

    This year’s roundtables are happening in eight …

    Read Moreright arrow

  • Three Years, Three Org Charts

    March 20, 2017

    You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …

    Read Moreright arrow

  • And the Oscar Goes to… Proofreading!

    March 06, 2017

    In case you missed it, there was a mistake at this year’s Oscar ceremony—an error the unsung heroes of our in-house agencies most certainly would have recognized and quietly rectified if only the headcount had been allocated to support them.

    What I’m referring to, of course, is the mistaken …

    Read Moreright arrow