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A UX Culture of Diversity
May 23, 2022
I am not an HR expert, so I won’t write about a specific dimension of DEI across race, ethnicity, gender, age, belief systems, and neuro- and physical-diversity. Instead, as a creative leader in the UX space, I’ll share some thoughts on building a culture of diversity both in theory and practice— …
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Should I Outsource When I Have a Great In-House Team?
March 14, 2022
To outsource, or not to outsource? It’s a question many in-house agencies (IHAs) ask themselves. After all, there are many plus points to keeping creative production in-house. Your team lives and breathes the brand. They have unique knowledge and they are also more invested in the business. Right? …
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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Creative Content Trends for 2022 & Beyond
December 20, 2021
In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.
The State of the Industry: Producing Creative …
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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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32 T-Shirts: The Importance of Image Metadata
December 06, 2021
Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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Bridging the Creative and Media Divide
October 18, 2021
In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …
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Measuring the Value of Creative Operations
October 04, 2021
Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.
Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …
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