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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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32 T-Shirts: The Importance of Image Metadata
December 06, 2021
Let’s face it—adding metadata to your images can be a pain. No one really wants to do it. So, it’s not uncommon for people to assume someone else in the digital asset workflow will handle it. In such cases, metadata tagging falls between the operational cracks, which means it may not get done at …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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Bridging the Creative and Media Divide
October 18, 2021
In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …
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Measuring the Value of Creative Operations
October 04, 2021
Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.
Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …
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5 Inefficiencies in Your Email Creation Process
August 23, 2021
Email creation is plagued by manual processes, disconnected, single-purpose tools, and convoluted approval steps.
There is an evolution underway in how brands approach email creation. At its center is the Email Creation Platform, a system that connects everyone involved in the creation process. It …
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Best Practices for Handling Video in Your DAM
August 16, 2021
No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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It's Time to Evolve User-Generated Content
July 19, 2021
Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …
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The Need for Speed—How to Get Great Ideas to Market Faster
July 12, 2021
A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.
Covid has accelerated the need for brands and in-house agencies, in particular, to …
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