The Inside Scoop

  • The Latest Trends in Teams & Talent

    November 28, 2022

    If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

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  • Getting to Yes: One Team’s Success Story

    November 14, 2022

    • by Bonny Davis and Ray Samuels, Wripple

    Ah, 2020…a year to remember. Most of us endured significant changes in how we work. But what if your business became almost unrecognizable? More than almost any other, the restaurant industry faced a moment where quick thinking and innovation were the only paths to survival. 

    IHAF supplier member, …

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  • Get Ready to be Uncensored

    November 07, 2022

    • by Olivia Brown, IHAF

    With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.

    Check In and Relax. Report to the Westin Copley, check in at our …

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  • Finding the Right Agency Partner

    October 31, 2022

    Whether you’re looking for niche expertise or simply need extra hands, most in-house agencies seek external partners to fill their staffing gaps. In a crowded market with seemingly endless options, how can you be sure you’re outsourcing to the right provider to meet your specific needs? When you’re …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • If Your WX Is Broken, Your CX Is Too

    October 17, 2022

    For many in-house agencies, the intent is to support the brand’s goal. This means, doing everything possible to enable personalized customer experiences at scale. To do this, teams count on applications like Adobe Workfront® and others to help them organize their work and bring it to market most …

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  • Behind-The-Scenes with Awards Judge, DJ Min

    October 10, 2022

    I was honored to judge this year’s In-House Creativity Awards along with a dozen other industry leaders. IHAF received 756 entries. If a single team completed one new project every day, it would take over three years to hit this number. Instead, this impressive body of work was submitted by a …

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  • The Path to Internal/External Agency Collaboration

    October 03, 2022

    • by IHAF Staff

    As more and more companies bring their advertising services in-house, collaboration between internal and external agencies has become increasingly essential. A practice that was once encouraged is now required in order to maximize reach and brand impact.

    IHAF’s sister company, Agency Compile, …

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  • United and Uncensored

    September 26, 2022

    • by Olivia Brown, IHAF

    We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …

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  • Institutional Pros Meet Outside Hires

    September 19, 2022

    In its 2021 Productivity and the Pandemic study, IHAF reported that 47% of in-house agencies increased headcount in the 14-16 months prior. To meet demand, added staff enables teams to identify new talent internally and bring in external hires.

    With growth comes change. And while some team members …

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