The Inside Scoop

  • Meet an Ambassador: Theresa D’Alessandro

    March 27, 2017

    • by Davielle Pierrette, IHAF

    At last year’s IHAF Annual Conference & Awards Show, I had the pleasure of meeting IHAF Ambassador, Theresa D’Alessandro, and hearing about her move from the Washington, DC area to New York City as well as her move into a new position at New York Life Insurance Company.

    As CVP and …

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  • Three Years, Three Org Charts

    March 20, 2017

    You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle …

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  • Five Reasons to Attend HDL 2017

    March 13, 2017

    Once you enter the professional world, opportunities for ongoing education can be few and far between. No matter how proud you are of your experience or degree, we all need to stay fresh. That’s why a trip to the HOW Design Live conference could be just the thing to inspire your work and …

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  • And the Oscar Goes to… Proofreading!

    March 06, 2017

    In case you missed it, there was a mistake at this year’s Oscar ceremony—an error the unsung heroes of our in-house agencies most certainly would have recognized and quietly rectified if only the headcount had been allocated to support them.

    What I’m referring to, of course, is …

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  • How to Customize Your Marketing for Millennials

    February 27, 2017

    Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.

    To better understand how to market to …

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  • Strengthening Marketing/Creative Alignment to Drive Revenue

    February 20, 2017

    Creative content is more valuable than ever—in fact, 71% of consumers say they’ll choose a product or service over its competitors because of good design. So it’s no wonder savvy business leaders are increasing investments in their in-house creative teams. But there’s a …

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  • Engaging Consumers with Playable Mobile Ads

    February 13, 2017

    Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix& …

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  • Building Brand with Design Thinking

    February 06, 2017

    • by IHAF Staff

    Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important …

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  • Welcome to Washington!

    January 30, 2017

    • by Davielle Pierrette, IHAF

    There’s a lot going on in DC these days—new names, fresh faces, and big personalities. So we’re headed to where the action is, with our upcoming Pop-Up Breakfast scheduled for Friday, February 3rd.

    IHAF Pop-Up Breakfasts are mini-networking events that “pop-up” in …

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  • Meet an Ambassador: Andy Dean

    January 23, 2017

    • by Davielle Pierrette, IHAF

    Pop Quiz: What IHAF Ambassador had a role in a major motion picture? That would be Andy Dean, Vice President and Creative Director of City Year, who was an extra in The Next Karate Kid.

    These days, Andy acts on behalf of City Year—an education-focused, nonprofit that partners with …

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