The Inside Scoop

  • 365 Days of One Brand

    June 21, 2021

    I recently concluded my first year at iCIMS, marking the longest period of my career where I was embedded in a single brand. As someone who cut their teeth riding the external agency high of parachuting into several clients at once, the idea of getting to know every nook and cranny of just one …

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  • Greater DE&I: It's Simply a Better Way

    June 14, 2021

    “Do the best you can until you know better. Then when you know better do better.”- Maya Angelou

    The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …

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  • How Partnering Offshore Can Boost Productivity

    June 07, 2021

    The speed of adoption of companies who are looking to bring on offshore partners has accelerated in the past 12 months. As remote work increased due to the global pandemic, so has the willingness to utilise borderless talent for ongoing production support.

    The offshore market has also matured, …

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  • shot of Universal Orlando grounds

    5 Ways We Keep Our Creative Universe Fresh

    May 24, 2021

    It’s pretty thrilling to work with wizards, dinosaurs and extraterrestrials. But just because we can drink our weight in Butterbeer and hum the Jurassic Park score in our sleep doesn’t mean creating great work is as easy as casting a spell. Here are five ways that Popcorn, our in-house team of …

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  • a crowd of content ambassadors holding smartphones to record a concert

    Forget Influencers—Content Ambassadors Are the Real Deal.

    May 10, 2021

    Influencer marketing, once the darling of digital campaigns, has had its day. Plagued with reports of fake followers, bots, fickle fans, and unwieldy expenses (The Rock can pull in $1 million per Instagram post), savvy brands including Spax, Specialized, and the University of Central Florida are …

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  • How to Validate Your Creative Instincts and Sell Your Best Work

    May 03, 2021

    There is an exciting new way to measure how people truly think and feel about creative content. For the first time ever, your in-house agency can tap into subconscious emotions to bolster consumer insights, validate your creative instincts and sell your best work.

    This new science was built on …

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  • Individual Growth Leads to Collective Success

    April 26, 2021

    Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.

    When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …

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  • The IHAF Awards: It's a Whole New Year

    April 19, 2021

    • by Jens Peterson, IHAF

    We have a confession to make. When IHAF boldly declared that the IHAF Awards show must go on last year, we didn’t immediately know what the experience would be like as a virtual event. But we put our faith in the camaraderie of our connected community and received a flood of entries (mid-pandemic, …

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  • Go with Your Gut and Find a Way

    April 12, 2021

    What do you do when your company is due for a rebrand, but your organization isn’t ready? You seize what’s within your control to influence the outcome.

    After an agency partner created a bold advertising splash that was a departure from our brand standards (for various reasons), we were left with …

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  • Covid or Not, It's Time for Virtual Creativity

    March 29, 2021

    It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …

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