The Inside Scoop

  • Designing a Human Space

    May 22, 2017

    “What’s the vision?” That is the question my CEO asked when our move team shared the initial floor plans for our new corporate office space. Sure, we’d visited tech giants around the globe and had seen trendy offices with hot desks, graphics, beanbag chairs, and nooks for employees to work. And our …

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  • How Design Live: Top 5 Takeaways

    May 15, 2017

    I’ve been to HOW Design Live six times and I must say it never gets old. Inspiring speakers. Interesting topics. And maybe a little bit of swag to bring home from the expo hall. Most of all, it is a good opportunity to get a read on what is going on in our creative world.

    This year, seven IHAF …

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  • 7 Tips for Building Your Personal Brand

    May 08, 2017

    In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.

    Every tweet, status update, shared video, or tagged image helps paint an …

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  • Want Bragging Rights? Enter the 2017 IHAF Awards!

    May 01, 2017

    • by IHAF Staff

    What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.

    Over 90 winners emerge from the IHAF …

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  • Why Do We Call It Content Marketing?

    April 24, 2017

    Many companies today are experiencing a seismic disruption in the way they create products and get people to buy them. And for those of us in the in-house agency world, that seismic disruption is creating a ripple effect right down through our shops.

    Disruption also creates opportunity, however. …

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  • Adding Flavor to Target

    April 18, 2017

    What happens when you combine moving-picture storytelling with a retail-brand behemoth? A whole lot of Flavor, that’s what! Flavor is one of the brands within Cutters Studios—a group that specializes in producing moving imagery through design, visual effects, compositing, and 2D and 3D animation. …

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  • Who's Responsible for an Ad Gone Bad?

    April 10, 2017

    You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …

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  • In-House Roundtables Around the Corner

    April 03, 2017

    • by IHAF Staff

    In a few short weeks, we begin our regional In-House Agency Roundtables—a series of informal yet intimate conversations hosted by IHAF members throughout the country, where we’ll discuss and debate various topics of interest to in-house agencies.

    This year’s roundtables are happening in eight …

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  • Meet an Ambassador: Theresa D’Alessandro

    March 27, 2017

    • by Davielle Pierrette, IHAF

    At last year’s IHAF Annual Conference & Awards Show, I had the pleasure of meeting IHAF Ambassador, Theresa D’Alessandro, and hearing about her move from the Washington, DC area to New York City as well as her move into a new position at New York Life Insurance Company.

    As CVP and Director, …

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  • Three Years, Three Org Charts

    March 20, 2017

    You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …

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