The Inside Scoop

  • projector displaying a presentation

    Presentations: Separating Good from Great

    October 25, 2021

    Everyone has probably seen at least one presentation that truly stood out. One that's sharply written, confidently designed, and easy to follow. Or if nothing else, one that got you thinking about your own presentations.

    But what truly separates “good” from “great” when it comes to presentations? …

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  • Bridging the Creative and Media Divide

    October 18, 2021

    In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …

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  • colorful building blocks

    Modular Content: A Leading Opportunity for Your In-House Agency

    October 13, 2021

    • by Kevin Groome, Pica9

    In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …

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  • Join Us with Confidence

    October 11, 2021

    • by Jens Peterson, IHAF

    It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.

    For corporate …

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  • colored pencils arranged side-by-side at different heights

    Measuring the Value of Creative Operations

    October 04, 2021

    Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

    Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

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  • exterior shot of a person holding their hand up to hide their face

    Not Everyone Is Your Best Friend

    September 20, 2021

    • by Lisa Bradner, GM of Analytics, Yieldmo

    Differentiate your strategy for loyal customers and everyone else.

    Over the last several years marketers have come to depend on audience-led strategies as a means for identifying their consumers, targeting their advertising, managing frequency and measuring marketing success. Most every marketer …

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  • Make Your Next Creative Campaign Sing

    September 13, 2021

    Popular music has a way of catching the attention of consumers and, over the past year, advertisers haven’t been shy about licensing it for TV and digital campaigns. Social platforms like TikTok have also opened the floodgates for new artists, hits and jingles to explode at a moment’s notice.

    Once …

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  • screenshot of The Capital One Creative Team on a video call

    Fostering Inspiration & Connection at Capital One

    August 30, 2021

    Perhaps more than other disciplines, creative teams feed off the connections they have and inspiration they get from others. The practice of learning from and being inspired by each other is key to keeping teams motivated, pushing work forward and building world-class creative. This can be a …

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  • traffic jam

    5 Inefficiencies in Your Email Creation Process

    August 23, 2021

    Email creation is plagued by manual processes, disconnected, single-purpose tools, and convoluted approval steps.

    There is an evolution underway in how brands approach email creation. At its center is the Email Creation Platform, a system that connects everyone involved in the creation process. It …

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  • digital video editing program displayed on computer monitor

    Best Practices for Handling Video in Your DAM

    August 16, 2021

    No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …

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