Like the rest of the world, in-house agencies demonstrated significant flexibility over the past year and a half—shifting from in-person to remote, responding to changes in the volume and type of work they do, adapting their tools and workflow practices, and adjusting the ways in which they interface with clients.

Those same teams are reflecting on the changes they’ve made and seizing the moment to reinvent themselves. Rather than going back to business as usual, in-house leaders are drawing on recent experiences to propel their teams forward.

Our 2021 conference, Resilience to Reinvention, is about reflecting on the challenges in-house agencies faced over the course of the pandemic and applying the lessons learned to forge new pathways in the year to come. As our biggest event of the year, the IHAF Conference & Awards is the premier networking and learning opportunity for in-house agency professionals. Flanked by the two-day conference is our ever-popular awards show—an evening affair, celebrating creativity across print and digital categories.

Join us on November 9-10 for two days of inspiring keynotes, instructional breakouts and spirited networking. Resilience to Reinvention is a hybrid event—in person at the Marriott Long Wharf in Boston, MA and streaming live for remote attendees. IHAF members are encouraged to take advantage of early-bird pricing and our special room rate; both are available for a limited time.

Select your ticket type below and you will be directed to the appropriate page to register.

In-Person Event
Virtual Event
EARLY-BIRD PRICING before September 1, 2021
IHAF Member (full event)
REGULAR PRICING on/after September 1, 2021
IHAF Member (full event)
Non-Member / in house (full event)
Non-Member / supplier (full event)
Awards Show only
The wellbeing of our event attendees is of paramount importance. As such, safety protocol for our in-person gathering will abide by guidelines issued by the CDC, in compliance with the Commonwealth of Massachusetts. Specific protocol will be publicized on our website and issued to all registered attendees in advance of the event. If the in-person event is cancelled for any reason, tickets will be converted to registration for our virtual event with the remaining balance refunded to the payee by IHAF.

What are people saying about our Conferences?

“Every time I attend an IHAF event, I learn something. I always have a nugget of a take-away that I can apply to my role, my thinking and ideas. It’s a great forum for inspiration...truly. I love IHAF!”

— Liz Larson,
VP, Brand and Advertising, MFS Investment Management

“Thanks for putting together such a great event! We had engaging presenters, candid conversation and a wonderful sponsor. The ability to network and gain perspective about similar issues we all are experiencing is invaluable.”

— Michael Kerr,
Senior Vice President, Bank of America

“Attending allowed me the opportunity to connect with so many other in-house creative leaders and provided insight into other internal creative departments that helps me to develop and grow my own team.”

— Amanda Froehlich,
Manager, Creative Operations, Saint-Gobain