Webinar Series

Our webinar series provides instructional content and insight to increase individual effectiveness. From the comfort of your desktop, IHAF members can participate in an unlimited number of webinars throughout the year.

Take an hour and walk away with practical advice on everything from digital marketing trends to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

View past webinars

Upcoming Webinars

Simplifying Cross-Screen Video Workflow

Thursday, April, 12, 2018 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Are your cross-screen video campaigns launching on time, perfectly formatted, or do you encounter mishaps along the way? Are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance? In this webinar, Melinda McLaughlin, CMO of cloud-platform provider Extreme Reach, will break down the advertising supply chain and talk about how in-house and external agencies can partner more effectively on cross-screen campaigns. Whether you’re a video ad veteran or new to the space, you’ll benefit from Melinda’s big-picture perspective on video campaign activation including specific steps you can take to boost collaboration, control and cost savings.

Account Management Revival

Thursday, May, 17, 2018 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house agency consultant, Marta Stiglin, will explore the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

Lessons Learned from the Inside

Thursday, June, 7, 2018 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

The challenges the in-house agency at Boston University faces are no different than those of corporate marketers, with a multitude of offerings including 17 schools and colleges, hundreds of centers and departments, and an assortment of events—all intended for inside and outside audiences. (Think P&G of the higher-ed space.) Achieving excellence requires insight, inspiration and innovation combined with talent, tenacity and teamwork. In this webinar, team leads Pam Sarian and Mark Chamberlain will share 10 lessons learned over 10 years of managing agency services. They’ll talk about how to capitalize on the wins and sidestep the pitfalls, all in the name of building a high-performing team that produces award-winning work.

Building a Purpose-Driven Culture

Thursday, September, 20, 2018 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Too often companies overlook the fact that employees should be their first line of awareness building and advocacy for the brand. An employee’s desire to promote their products or services, however, requires that those leading the company foster a purposeful culture that people want to be part of. So, how do you get there? How do you inspire and equip employees to become passionate, effective ambassadors of the brand? How do you evolve a culture that attracts top talent and drives commitment and productivity? And how do you cultivate an environment that holds onto its stars and gains recognition as a place people want to work? In this webinar, Simon Mainwaring will reveal critical best practices across a variety of industries, including the systems and storytelling required to build cultures that inspire employee engagement, drive business growth and boost your competitive advantage.

Navigating Compliance with a Freelance Workforce

Thursday, October, 25, 2018 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Based on current employment trends, the majority of U.S. workers will freelance at some point over the next 10 years. And, the youngest among us are leading the way with nearly half of millennials freelancing already. While using freelancers is a great way to bring in top talent for creative and technical assignments, it also raises an important question: Do the freelancers we use truly operate as independent contractors or are they actually a misclassified form of employee? In this informative webinar, Monica Lucero TeamPeople will take us through the legal and compliance issues surrounding the variable labor model, helping us discern the pros and cons, and better understand how to operate within the boundaries of the law.