Webinar Series

Our webinar series provides instructional content to boost individual and team effectiveness. From the comfort of your desktop, IHAF members can register for an unlimited number of webinars throughout the year, at no cost. Members also have access to our library of recorded sessions, so you can revisit your favorites all over again.

Take an hour and walk away with practical advice on everything from trends in digital and social to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

Making Workflow Work Better

Thursday, December, 8, 2022 | 1:00 pm EST | Members: Free | Non-Members: $50.00

In this session, Liberty Mutual’s Michael LaBerge and Steven Enos will share how the Copper Giants™ set an intention to evolve their operational efficiency by committing to continuous improvement, not just talking about it. They’ll walk through how the in-house agency uses multiple tools, including Adobe Workfront, to manage end-to-end workflow. And we’ll preview what’s next as they continue their journey through the integration of even more tools. Key takeaways include how to build a framework for planning, prioritization and collaboration, how to increase visibility and value across the marketing ecosystem, how Liberty Mutual used Workfront’s new UI to increase adoption, and how to create customized experiences using templates, dashboards and pins.

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Optimizing Your Membership

Thursday, January, 19, 2023 | 1:00 pm EST | Members: Free | Non-Members: $0.00

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events as we plan for 2023. Think of it as personal training to help you get the most out of your IHAF membership.

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