Webinar Series

Our webinar series provides instructional content to boost individual and team effectiveness. From the comfort of your desktop, IHAF members can register for an unlimited number of webinars throughout the year, at not cost. Members also have access to our libary of recorded sessions, so you can revisit your favorites all over again.

Take an hour and walk away with practical advice on everything from trends in digital and social to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

Rise Up: Building Stronger Agency Management Skills

Thursday, June, 4, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

The global pandemic is calling in-house agencies to work at top speed in complex remote environments, with no sign of letting up. Despite the inherent challenges, teams cannot afford to neglect employee training and development. Though budgets are tight (or, perhaps, non-existent), it’s essential that rising employees be armed with tools to reach their fullest potential. This session covers four pillars designed to help the next generation of leaders develop their agency management skills for an immediate impact on the talent on their teams.

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OTT 101: Build Brands & Drive Sales

Thursday, June, 18, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

These days, people are watching more TV than ever—via connected televisions and “over the top” (OTT) devices like Roku and Apple TV. In 2019, 97 million homes had connected television devices, surpassing cable households. Cord-cutters and cord-nevers are growing. Truth is, OTT isn’t an emerging technology—it’s here! How does this impact creative units, brand storytelling, targeted messaging and direct response? In this webinar, the experts from ICON International will explore OTT, explaining how it works and why it provides an unprecedented opportunity for brands to tell their stories in unique and powerful ways.

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Reducing Image Hide & Seek with AI

Thursday, July, 2, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Most designers spend a lot of time (too much, in fact) searching for images. The thing is, finding what you’re looking for assumes the image was tagged with the appropriate terms up front. Artificial intelligence (AI) can be a useful aid to identify image attributes. And, applying AI using machine learning (ML) models that can be trained on your specific business data can add real value by reducing tedious manual tagging while increasing search effectiveness. In this webinar, we’ll walk through a practical example from an apparel manufacturer of how business-trained AI is being used to identify and label creative assets during mass image uploads.

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