Webinar Series

Our webinar series provides instructional content to boost individual and team effectiveness. From the comfort of your desktop, IHAF members can register for an unlimited number of webinars throughout the year, at no cost. Members also have access to our library of recorded sessions, so you can revisit your favorites all over again.

Take an hour and walk away with practical advice on everything from trends in digital and social to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

Content Creation: Capitalizing on the New Normal

Thursday, August, 13, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

As the world continues to emerge from lockdown, a new normal is also emerging when it comes to content creation—travel is a no-go, nimble crews are essential, and flexibility is key. More and more brands are turning to user-generated content and ecomm-boosting virtual shopping to highlight their products. Those capitalizing on these approaches are coming up with fresh new ways to tackle most any production challenge while still generating highly authentic, relatable content. In this session, attendees will learn the best practices for creating meaningful content in today’s world, including how top-performing brands are successfully engaging audiences within restrictive environments.

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OTT 101: Build Brands & Drive Sales

Thursday, September, 17, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

These days, people are watching more TV than ever—via connected televisions and “over the top” (OTT) devices like Roku and Apple TV. In 2019, 97 million homes had connected television devices, surpassing cable households. Cord-cutters and cord-nevers are growing. Truth is, OTT isn’t an emerging technology—it’s here! How does this impact creative units, brand storytelling, targeted messaging and direct response? In this webinar, the experts from ICON International will explore OTT, explaining how it works and why it provides an unprecedented opportunity for brands to tell their stories in unique and powerful ways.

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October Webinar

Thursday, October, 1, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

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