Webinar Series

Our webinar series provides instructional content to boost individual and team effectiveness. From the comfort of your desktop, IHAF members can register for an unlimited number of webinars throughout the year, at no cost. Members also have access to our library of recorded sessions, so you can revisit your favorites all over again.

Take an hour and walk away with practical advice on everything from trends in digital and social to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

Optimizing Your Membership

Thursday, July, 14, 2022 | 1:00 pm EDT | Members: Free | Non-Members: $0.00

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events on the back-half of 2022. Think of it as personal training to help you get the most out of your IHAF membership.

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The Pursuit of (Operational) Happiness

Thursday, July, 28, 2022 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

In 2020, the in-house agency at Nationwide was experiencing the same challenges a lot of many other companies faced: meeting demand for more content, faster, while keeping headcount and expenses in check. Ultimately, a new marketing strategy and organizational structure pushed the team to face these challenges head-on—increasing speed-to-market, reducing operational drag, and empowering their associates. In this webinar, SVP of Content & Delivery Mike Boyd and AVP Marketing Resource Planning & Management Deena Bilek will share their learnings from the past 18 months of leading an end-to-end initiative that not only improved their team’s creative processes but enhanced their contribution.

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Applied Behavioral Science: Lessons from the IMF's Creative Lab

Thursday, September, 8, 2022 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Over the last decade, there has been a groundswell in the development and use of behavioral sciences outside of academia and the laboratory. The ability to reliably understand, predict and influence what people will do represents a powerful tool in any sort of human interaction. In this session, we examine how applied behavioral science can be leveraged within design, communications, and marketing groups and what such an integrative approach can achieve, with case studies from the IMF and other organizations to illustrate what success looks like.

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