Webinar Series

Our webinar series provides instructional content to boost individual and team effectiveness. From the comfort of your desktop, IHAF members can register for an unlimited number of webinars throughout the year, at no cost. Members also have access to our library of recorded sessions, so you can revisit your favorites all over again.

Take an hour and walk away with practical advice on everything from trends in digital and social to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

Building an In-House Agency from the Ground Up

Thursday, May, 6, 2021 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

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Win-Housing: How Creative Tech Can Supercharge Your IHA

Thursday, May, 20, 2021 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Despite the undeniable benefits of an in-house agency, challenges with creative production exist around resource constraints, capability limitations, creative diversity, geographic reach and group think. In this thought-provoking webinar, the experts from Genero will introduce us to new, technology-led ways of working that are used by some of the world’s leading B2C and B2B brands. You’ll find out how to supercharge your in-house agency including how to scale creative capabilities and production without adding headcount, embrace diversity in your content production processes, easily produce localized creative for new markets, and more.  

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Becoming a Respected Growth Enabler

Thursday, June, 3, 2021 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we’ll hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions.

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