Webinar Series

Our webinar series provides instructional content and insight to increase individual effectiveness. From the comfort of your desktop, IHAF members can participate in an unlimited number of webinars throughout the year.

Take an hour and walk away with practical advice on everything from digital marketing trends to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

View past webinars

Optimizing Your Membership

Thursday, January, 16, 2020 | 1:00 pm EST | Members: Free | Non-Members: $0.00

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

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Writing for SEO: 10 Tips for E-Comm Sites

Thursday, February, 20, 2020 | 1:00 pm EST | Members: Free | Non-Members: $50.00

Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She’ll discuss what e-commerce writers should do every time—and what writers should avoid.

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March Webinar

Thursday, March, 19, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

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View all of our upcoming events