Webinar Series

Our webinar series provides instructional content and insight to increase individual effectiveness. From the comfort of your desktop, IHAF members can participate in an unlimited number of webinars throughout the year.

Take an hour and walk away with practical advice on everything from digital marketing trends to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

View past webinars

Writing for SEO: 10 Tips for E-Comm Sites

Thursday, February, 20, 2020 | 1:00 pm EST | Members: Free | Non-Members: $50.00

Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She’ll discuss what e-commerce writers should do every time—and what writers should avoid.

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Forecasting, Planning & Resourcing

Thursday, March, 19, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Ask any in-house agency about its challenges and “capacity limitations” inevitably rises to the top. In fact, insufficient headcount (a.k.a. not enough people to handle the volume of work) continues to be the #1 answer when IHAF polls its members regarding their needs. Addressing this concern starts with justifying headcount—thinking like a COO while speaking like a CFO. Deloitte’s Green Dot Agency did just that, resulting in an operating model that aligns capacity and effort while realizing efficiencies at scale. Tune in to this operationally oriented webinar to hear how GDA leveraged data to recognize demand trends, forecast hours and quantify resource requirements, building a business case to support the expansion of their team.

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Leveraging Data to Build Teams & Drive Growth

Thursday, April, 16, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Over two years, the Brand & Creative agency at HelloFresh grew from a small, fairly inconsequential team into the company’s prototypical workgroup—a critical trigger to making HelloFresh the #1 meal kit in America. Using volume trends and effort capture and capacity forecasting, HelloFresh built teams of varying speeds and disciplines—responding to market trends, driving growth and remaining ever-faithful to the integrity of the brand. In this session, we’ll explore business cases and strategies that proved critical in constructing a data-based pilot at HelloFresh, which has since been adopted (and improved) at CaaStle, a subscription-based clothing retailer.

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