Webinar Series

Our webinar series provides instructional content to boost individual and team effectiveness. From the comfort of your desktop, IHAF members can register for an unlimited number of webinars throughout the year, at not cost. Members also have access to our libary of recorded sessions, so you can revisit your favorites all over again.

Take an hour and walk away with practical advice on everything from trends in digital and social to programmatic media to writing better briefs. We encourage members to view our webinars as a team and take time after the session to talk about how to apply what you learned.

Got something to share? Contact us if you are interested in presenting a webinar.

Leveraging Data to Build Teams & Drive Growth

Thursday, April, 16, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Over two years, the Brand & Creative agency at HelloFresh grew from a small, fairly inconsequential team into the company’s prototypical workgroup—a critical trigger to making HelloFresh the #1 meal kit in America. Using volume trends and effort capture and capacity forecasting, HelloFresh built teams of varying speeds and disciplines—responding to market trends, driving growth and remaining ever-faithful to the integrity of the brand. In this session, we’ll explore business cases and strategies that proved critical in constructing a data-based pilot at HelloFresh, which has since been adopted (and improved) at CaaStle, a subscription-based clothing retailer.

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Extending Beyond the Horizon

Thursday, April, 30, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

Having navigated complex project partnerships (like Pharos AR with Childish Gambino and The Batman Experience at Comic-Con), in this session Wesley ter Haar, Founder of MediaMonks, will demystify those sometimes-esoteric opportunities, demonstrating how even the most seemingly out-of-reach digital experience is accessible to teams of all sizes. Based on successful builds of premier VR/AR and flagship activations, participants will walk away knowing how to identify what their in-house agency is doing versus what it can do with clear, actionable steps for turning such opportunities into reality. Wesley will discuss how to forge relationships that extend beyond perceived limitations while expanding technical capabilities or scaling-up talent and production with ease.

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Moving from Channel-Centric to Customer-Centric Marketing

Thursday, May, 21, 2020 | 1:00 pm EDT | Members: Free | Non-Members: $50.00

The journey from mass marketing to data-driven marketing to customer relationship management has been challenging, with brands stuck in channel-centric silos of email, direct mail, social media and web, to name a few. True customer-centric marketing overcomes the twin roadblocks of siloed data and siloed experiences. In this session, Living the Brand® Academy CEO and Founder, Patty Lindstrom, breaks down the challenges of orchestrating customer experiences across channels and functions, detailing the four areas of organizational readiness required to succeed in customer-centric marketing.

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