Webinar

Presented by (L to R) Emily Foster, Director at IHAF,
Jay Pattisall, Principal Analyst at Forrester Research and
Marta Stiglin, Principal at Stiglin Consulting

IHAF’s latest field study provides an in-depth look at the evolution of digital marketing in house. Fielded in partnership with Forrester Research, the data reveal opportunities for in-house agency teams to continue advancing their digital prowess on the path to becoming multi-media mature. Join IHAF director Emily Foster for a fireside chat with global agency analyst Jay Pattisall and in-house agency strategist Marta Stiglin, where they discuss the findings from the study, exchange insights on where the industry is headed, and offer sage advice for what in-house leaders should do to help their teams keep pace.

Webinar

Presented by Shawn Fagan, Executive Coach, GK Training

It may sound strange to talk about presence in a remote communication webinar, since the one thing we are not right now is physically present with one another. But if you define presence as the impression you make, you can find ways to improve your “executive presence,” even at a distance. In this highly interactive session, executive coach Shawn Fagan of GK Training will review concrete skills to boost the impressions you make without being in the same room with others—things like bedrock remote-communication habits, on-camera techniques, the five P’s of vocal variety, three steps for interjecting effectively, and the role of kinesthetic learning. Aside from camera skills, all of these are transferable to in-person communication when we get back to doing that again.

Webinar

Presented by Kerry Feuerman, Founder, Last Hurdle

Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly.

Webinar

Presented by Emily Foster, Director at IHAF

Webinar

Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart 

Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. 

Webinar

Presented by Warren Chase, Chief Operating Officer at Firewood

With cycles speeding up as the world changes on a monthly, weekly, and even daily basis, there’s no time to overthink. You’ve got to find ways to stay strategic while executing your campaigns and simultaneously keeping your team agile as you scale. The answer? Applied strategy, a way of testing and refining a strategy as you execute. In this session, Warren Marenco Chase, COO at global digital marketing agency Firewood and in-house agency veteran, offers practical advice on how to execute applied strategy in your campaigns, diving into tips on how to stay flexible, invite audience conversations about your brand, and sync data with content in a world that will surely never return to what was previously considered “normal.” 

 Webinar

 Presented by Reid Steinberg (L), EVP Media Director at ICON International
 Mitch Weinstein (R), SVP Director of Digital Media at ICON International

These days, people are watching more TV than ever—via connected televisions and “over the top” (OTT) devices like Roku and Apple TV. In 2019, 97 million homes had connected television devices, surpassing cable households. Cord-cutters and cord-nevers are growing. Truth is, OTT isn’t an emerging technology—it’s here! How does this impact creative units, brand storytelling, targeted messaging and direct response? In this webinar, the experts from ICON International explore OTT, explaining how it works and why it provides an unprecedented opportunity for brands to tell their stories in unique and powerful ways.

Webinar

Presented by Suzanne Spence, President at MOFILM

As the world continues to emerge from lockdown, a new normal is also emerging when it comes to content creation—travel is a no-go, nimble crews are essential, and flexibility is key. More and more brands are turning to user-generated content and ecomm-boosting virtual shopping to highlight their products. Those capitalizing on these approaches are coming up with fresh new ways to tackle most any production challenge while still generating highly authentic, relatable content. In this session, attendees will learn the best practices for creating meaningful content in today’s world, including how top-performing brands are successfully engaging audiences within restrictive environments.