Webinar

Presented by Patrick Keen (L), Senior Video and Motion Graphic Designer, Kenneth Lopez (M), Senior Graphic Designer, and Manuel Ramirez (R), Senior Graphic Designer, JLL

The in-house agency at JLL is all about embracing new technologies to improve how business is done. That's why they readily adopted artificial intelligence (AI) as a key component of their marketing and creative ecosystem. By integrating AI into creative workflows, this high-performing team has taken copywriting to the next level—giving voice to videos and podcasts, generating stunning imagery and animations, and broadening accessibility to related tools. Tune in to find out how JLL is using AI to create exceptional content, inspire audiences, and deliver on its promise to shape the future of real estate for a better world.

Webinar

Presented by Robert Berkeley (L), CEO and Michael Storey (R), Senior Creative Consultant, EKCS

Why would a company that’s earned its reputation as one of the in-house community’s leading providers of outsourced creative production offer a webinar on why you should stop outsourcing creative production? In this spirited session, Robert Berkeley and Michael Storey of EKCS reveal the pros and cons of outsourcing including when and why you shouldn’t do it, where it goes wrong, and how to get it right. Learn about the alternatives to outsourcing. And, no, they don’t want you to stop outsourcing altogether. But they do want to make sure that when you do it, you do it right!

Webinar

Presented by Nate Essin (L), Spatial Experience Design Leader and Corey O'Brien (R), Vice President, Aquent Studios

The 24/7 metaverse with avatars and headsets may not be here yet, but there’s no denying that our world is becoming more immersive. And as consumers’ appetites for immersive content grow, so does the need for in-house agencies to become proficient at developing 3D experiences. This forward-looking webinar is a veritable masterclass on how to build and deliver 3D content that engages consumers and cultivates brand loyalty. Hear how 3D is enhancing brand experiences and enriching people’s lives, immersing consumers in ways that give them increased control while rewarding their participation.

Webinar

Presented by Heather Kratsas, Director, Account Management & Creative Agency Operations, Highmark Health

Envision approaching process and project management like a fluid rhythm instead of a user manual. In this eye-opening webinar, Tonic, the reigning in-house agency of the year at Highmark Health, shares how they built an approach to project management with a blend of stability and flexibility—enabling them to manage existing projects and identify new opportunities for the brand, flexing and riffing at just the right times. Process doesn’t need to be rigid or restrictive. When the right approach to process is combined with a smart structure and a culture that fosters creativity, collaboration and efficiency, the results can be downright liberating for the in-house agency and its business partners. 

Webinar

Presented by Emily Foster, Director, IHAF

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2024. Think of it as a personal training session to help you get the most out of your IHAF membership.

Webinar

Presented by Laura Powers, Aramark and Meredith Hillman, Dennis Bajec and Alexis Zamkov, IBM

A number of AI tools are specifically focused on the marketing industry—enabling teams to act faster, deepen personalization, enhance engagement, and more. And while AI certainly has its advantages, it also prompts legal and ethical concerns among users and agency leaders. How might in-house agencies leverage AI to maximize performance while mitigating risk? In this timely webinar, the in-house experts at Aramark and UX design consultants at IBM iX join forces to explain how to take advantage of AI’s current capabilities without compromising security. We also reveal what’s next for AI (Adobe Firefly!) along with assorted examples of successful initiatives.

Webinar

Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

From consumer trends to manufacturing improvements, data is at the heart of every modern business. But data on its own can be difficult to parse. How can in-house agencies distill data to key insights and turn those insights into memorable, motivating stories? In this webinar, the experts at VerdanaBold walk through how to tell a better story with data, how to develop your own unique POV around data visualization, and how to make it easier for your organization as a whole to turn data-driven insights into actionable direction. We also touch on design best practices for infographics, how to choose the right chart, and finding the story in data.

Webinar

Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate

Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you.