Recorded Webinars

  • Applied Behavioral Science: Lessons from the IMF's Creative Lab

    Webinar

    Presented by Annika Vaughn (L), Acting Chief of Creative Solutions Division, IMF and John Burkhardt (R), CEO, Capita Neuro Solutions

    Over the last decade, there has been a groundswell in the development and use of behavioral sciences outside of academia and the laboratory. The ability to reliably understand, predict and influence what people will do represents a powerful tool in any sort of human interaction. In this session, we examine how applied behavioral science can be leveraged within design, communications, and marketing groups and what such an integrative approach can achieve, with case studies from the IMF and other organizations to illustrate what success looks like.

    Category: Recorded Sessions, Recorded Webinars

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  • The Pursuit of (Operational) Happiness

    Webinar

    Presented by Deena Bilek (L), AVP, Management & Planning and Mike Boyd (R), SVP, Marketing Content & Delivery, Nationwide

    In 2020, the in-house agency at Nationwide was experiencing the same challenges a lot of many other companies faced: meeting demand for more content, faster, while keeping headcount and expenses in check. Ultimately, a new marketing strategy and organizational structure pushed the team to face these challenges head-on—increasing speed-to-market, reducing operational drag, and empowering their associates. In this webinar, SVP of Content & Delivery Mike Boyd and AVP Marketing Resource Planning & Management Deena Bilek share their learnings from the past 18 months of leading an end-to-end initiative that not only improved their team’s creative processes but enhanced their contribution.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    Presented by Emily Foster, Director, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Securing Media Buys to Maximize ROI

    Webinar

    Presented by Brian Condon, EVP, Commercial Development, Alliance for Audited Media

    Whether you buy media in-house or through an external agency, it’s important to understand the risks and safeguards to protect your campaigns from issues that fly under the radar, e.g., non-human audiences, low-quality publishers, and cluttered ad environments. If senior management asks if your current practices protect the company from these issues, how confident are you in your answer? In this informative webinar, we hear from the experts at Alliance for Audited Media—walking us through the steps and watchouts to ensure your media buys are efficient, effective and safe.

    Category: Recorded Sessions, Recorded Webinars

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  • From Cost Reduction to Advantaged Capability

    Webinar

    Presented by Clive Sirkin, Chairman, Screendragon

    It’s easy for in-house agencies to fall into the trap of being thought of as a cost-reduction organization. While cost reduction should be a critical and consequential outcome of a well-run operation, it shouldn’t be the sole reason for your existence. To set your team up to deliver more, it requires a strategy that lifts expectations at every level within the company. In this session, Clive Sirkin, former CMO of Kimberly-Clark and chief growth officer at the Kellogg Company, shares five strategic imperatives to help transform your in-house agency into a critical, sustainable capability that is essential to your company’s competitive advantage.

    Category: Recorded Sessions, Recorded Webinars

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  • Reinvesting In Ourselves

       

    Webinar

    Featuring Bonnie DiJoseph, Susan McLaughlin, DJ Min, Aleka Sansom and Amy Walker of Vanguard

    When COVID-19 brought the world to its knees, the in-house agency at Vanguard didn’t exist. There was a plan to transition from creative services to a true in-house agency, but it was still early days. Early enough that when the pandemic hit, leadership questioned the merits of such an ambitious change amid uncertain times. Today, Vanguard's in-house agency looks back on its journey with pride. Not only were they able to take their creative advertising support from 100% external to 100% internal, they did it all virtually with employees who had never met in person. Tune in to hear how this powerhouse team is doing today. (Spoiler Alert: They were a 2021 In-House Agency of the Year finalist—so, they’re doing pretty well!)

    Category: Recorded Sessions, Recorded Webinars

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  • Showcase Your Creativity with Better Presentations

    Webinar

    Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

    Even though you’re all part of the same company, it’s still important for in-house agencies to show up and show off your creative prowess when developing presentations for clients. With a little extra care, you can craft presentations that not only impress your internal business partners, but advance your reputation and the trust clients have in you as a team. In this instructional webinar, we’ll hear how to add that extra bit of creative flair to everyday presentations without overdoing it. We’ll also learn how to apply visual and narrative storytelling to elevate even the most-basic presentations combined with streamlined techniques to enable high-quality decks when time is tight.

    Category: Recorded Sessions, Recorded Webinars

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  • Empowering Your Creative Team

    Webinar

    Presented by William Sloan, National Creative Director, The Studio, Coldwell Banker

    When you’re a creative director within a corporate environment, it’s your job to be the liaison between left brain and right brain thinkers—to translate different points of view and arrive at a harmonious middle ground. This webinar covers how to engage, inspire and challenge creative contributors who need to have the mental space to simply imagine. (Tip #1: Don’t call them Creatives.) Where do ideas come from? And, how do we bring them to life? It’s a kind of magic, after all. Tune in to find out.

    Category: Recorded Sessions, Recorded Webinars

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  • Shifting in the Face of Organizational Change

                

    Webinar

    Presented by Mark Figuieredo (L), Creative Director, Individual Investors and Steve Greene (R), Creative Director, Retirement Plan Services at T. Rowe Price

    What happens when a formerly large, centralized in-house creative team within a global financial services company gets split up into smaller groups and reassigned to assorted reporting structures? In this tell-all webinar, we hear about the trials and triumphs that the creative team at T. Rowe Price faced as they worked to maintain focus on the value they deliver as strategic creative partners while working through significant changes in both their organizational structure and engagement model.

    Category: Recorded Sessions, Recorded Webinars

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  • The Creative Effectiveness Ladder

    Webinar

    Presented by Imaad Ahmed, Head of Advisory, WARC

    While it’s common for our best creative campaigns to deliver outstanding results to the business, it’s also a challenge to consistently reach that bar across the majority of work we produce. There is an art to what we do as communicators and marketers that can be as elusive as it is complex. There is also a body of evidence that has surfaced over the past decade that can be used to inform our creative effectiveness. This webinar explores creative effectiveness as a best practice that’s rooted in research—including how to maximize the potential of our creative solutions for more-reliable results, added value to the business, and a reputational boost for the in-house agency.

    Category: Recorded Sessions, Recorded Webinars

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