Recorded Webinars

  • Optimizing Your Membership

    Webinar

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Presented by Emily Foster, Director at IHAF

    Category: Recorded Sessions, Recorded Webinars

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  • Reducing Image Hide & Seek with AI

    Webinar

    Most designers spend a lot of time (too much, in fact) searching for images. The thing is, finding what you’re looking for assumes the image was tagged with the appropriate terms up front. Artificial intelligence (AI) can be a useful aid to identify image attributes. And, applying AI using machine learning (ML) models that can be trained on your specific business data can add real value by reducing tedious manual tagging while increasing search effectiveness. In this webinar, we walk through a practical example from an apparel manufacturer of how business-trained AI is being used to identify and label creative assets during mass image uploads.

    Presented by Alan Porter, Director of Product Marketing, Nuxeo 

    Category: Recorded Sessions, Recorded Webinars

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  • Rise Up: Building Stronger Agency Management Skills

    Webinar

    The global pandemic is calling in-house agencies to work at top speed in complex remote environments, with no sign of letting up. Despite the inherent challenges, teams cannot afford to neglect employee training and development. Though budgets are tight (or, perhaps, non-existent), it’s essential that rising employees be armed with tools to reach their fullest potential. This session covers four pillars designed to help the next generation of leaders develop their agency management skills for an immediate impact on the talent on their teams.

    Presented by Cecilia Gorman, Founder of Creative + Talent + Partners

    Category: Recorded Sessions, Recorded Webinars

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  • Writing for SEO: 10 Tips for E-Comm Sites

    Webinar

    Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She discusses what e-commerce writers should do every time—and what writers should avoid.

    Presented by Heather Lloyd-Martin, CEO at SuccessWorks

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Presented by Emily Foster, Director at IHAF

    Category: Recorded Sessions, Recorded Webinars

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  • Organizing Around Content

    Webinar

    Establishing an emotional connection with consumers is no longer a nice-to-have, it’s an integral part of building a brand. In this informative session, learn why creating consistent brand content that your audience cares about is so important and how Universal Orlando Resort is advancing its in-house content studio. Want to know what it takes to build a top-tier content and social team? Join Eric Gray as he takes us inside his award-winning operation.

    Presented by Eric Gray, Senior Director of Content Engagement at Universal Orlando Resort

    Category: Recorded Sessions, Recorded Webinars

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  • Video Editing for the Rest of Us

    Webinar

    With Adobe Stock and Adobe Premiere Rush, the app for editing and sharing videos online, you’ve got everything you need to create stunning video content in no time. And, because Adobe Premiere Rush works seamlessly across desktop and mobile, you can also publish in minutes—no matter where you are. Join the experts at Adobe as they walk us through the latest tools in their creative suite, gaining insight on how your in-house agency can up its video game.

    Presented by Dave Weinberg, Senior Solutions Consultant at Adobe

    Category: Recorded Sessions, Recorded Webinars

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  • Getting It Right: Process & Positioning

    Webinar

    In this webinar, Corey O’Brien of Aquent Studios, and Jen Miller, creative ops guru, share how truly successful in-house agencies are getting it right by treating their operational challenges like the juiciest, most creative projects in the queue—using their problem-solving muscle to put an end to messy processes while enabling the team to shine. This stimulating session shares insight on how to re-frame in-house agency operations into a series of ongoing projects by engaging the team in “creative workouts” to address operational issues, developing visual and verbal solutions for more-intuitive processes, and using your creative firepower to successfully communicate your value to the greater organization.

    Presented by Corey O’Brien, Vice President and Jen Miller, Consultant at Aquent Studios

    Category: Recorded Sessions, Recorded Webinars

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  • Selling TV on a Shoestring

    Webinar

    Traditionally, networks reach out to big agencies with big budgets to launch and promote their upcoming television shows. It’s an interesting time in media, however, with in-house agencies starting similarly big conversations on much smaller budgets. In this webinar, we hear how AT&T’s in-house agency followed up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking campaign for Season 2. Learn about working harder and smarter, while identifying opportunities for modest budgets to yield big ideas with impact.

    Presented by John Vetter, Nicole Gunther and Richard Griffin at AT&T 

    Category: Recorded Sessions, Recorded Webinars

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  • Buy-In on Briefs & Briefings

    Webinar

    The creative brief. Do you have one? Is it like pulling teeth getting your team to use it? Join Joyce Gallagher Sullivan and Tom Weisend as they share their experience leading corporate creative and agency teams to effectively leverage creative briefs and briefings. They touch on a few different templates, talk about leveraging briefs to align the team and the work, and offer suggestions to help you gain buy-in among those on your team, enabling success. 

    Presented by Joyce Gallagher Sullivan, AVP Philantrophy Communications and Tom Weisend, Director of Creatie Strategy & Account Management at Dana-Farber Cancer Institute and the Jimmy Fund

    Category: Recorded Sessions, Recorded Webinars

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