Recorded Webinars

  • Meeting the Rising Demand for Video on Falling Budgets

            

    Webinar

    Presented by Gavin Anstey (L), COO and Tyler Webb (R), CRO at Cinebody

    With the rise in video consumption bumping up against an ever-expanding array of distribution channels and ever-shrinking budgets, finding new ways to produce videos for less has never been more essential for in-house agencies. And, while high-end production and large commercial shoots aren’t going away any time soon, endless cutdowns and repurposing of existing spots isn’t going away either. In this helpful session, the enthusiasts at video production platform provider Cinebody show us how to be more proactive, more strategic, and more innovative when it comes to creating videos that deliver a quality brand experience while boosting visibility in all the places customers are watching.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    headshot of Emily Foster

    Webinar

    Presented by Emily Foster, Director at IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Tackling the Stackā€”A Marketing Technology Roadmap

    Webinar

    Presented by Marissa Eddings, Director, Digital Content Publishing & In-House Creative, 7-Eleven

    As in-house agencies continue to advance their digital marketing expertise and contribution, a suitable martech stack to support their efforts has become increasingly important. From project management to digital assets to customer experience and sales, there are an infinite number of systems and configurations to consider when tackling the stack. Ideally, the tools you choose work seamlessly to support one another as well as your team. In this revealing session, Marissa Eddings takes us through the stack that enables 7-Eleven’s dynamic content engine. We hear how technology enabled them to streamline and enhance their workflow processes, and what they are doing to ensure their readiness for where digital is headed tomorrow.

    Category: Recorded Sessions, Recorded Webinars

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  • Becoming a Respected Growth Enabler

    Webinar

    Presented by Becky Ziegler, VP, Marketing, Big Lots!

    If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions.

    Category: Recorded Sessions, Recorded Webinars

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  • Win-Housing: How Creative Tech Can Supercharge Your IHA

          

    Webinar

    Presented by Matt Perry (L), SVP, Managing Director, Americas and Tim Stuart (R), Client Director, North America at Genero

    Despite the undeniable benefits of an in-house agency, challenges with creative production exist around resource constraints, capability limitations, creative diversity, geographic reach and group think. In this thought-provoking webinar, the experts from Genero introduce us to new, technology-led ways of working that are used by some of the world’s leading B2C and B2B brands. You’ll find out how to supercharge your in-house agency including how to scale creative capabilities and production without adding headcount, embrace diversity in your content production processes, easily produce localized creative for new markets, and more.  

    Category: Recorded Sessions, Recorded Webinars

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  • Building an In-House Agency from the Ground Up

    Webinar

    Presented by Tara DeZao, Marketing Leader, Pegasystems

    Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

    Category: Recorded Sessions, Recorded Webinars

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  • Brand New World

        headshot of Rebecca Burstein     headshot of Vanessa Salas

    Webinar

    Presented by Rebecca Burstein (L), Director of Brand Marketing & Creative Services and Vanessa Salas (R), Assistant Director of Brand Marketing and Creative Services at Bentley University

    Sometimes, the best laid (and budgeted and researched and approved) marketing plans go awry. Luckily, most plans have contingencies. But, what happens when your contingencies need contingencies? When you can’t meet with your external agency in person anymore? When internal, industry, national and global issues take center stage? How can you keep your plan moving forward when changes keep coming? Hear how the in-house agency at Bentley University approached—and ultimately developed—a pandemic-proof strategy to refresh its brand during an unprecedented year of change.

    Category: Recorded Sessions, Recorded Webinars

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  • Debunking the In-House Myth

     Webinar

     Presented by (L to R) Emily Foster, Director at IHAF, Jay Pattisall, Principal Analyst at Forrester Research and Marta Stiglin, Principal at Stiglin Consulting

    IHAF’s latest field study provides an in-depth look at the evolution of digital marketing in house. Fielded in partnership with Forrester Research, the data reveal opportunities for in-house agency teams to continue advancing their digital prowess on the path to becoming multi-media mature. Join IHAF director Emily Foster for a fireside chat with global agency analyst Jay Pattisall and in-house agency strategist Marta Stiglin, where they discuss the findings from the study, exchange insights on where the industry is headed, and offer sage advice for what in-house leaders should do to help their teams keep pace.

    Category: Recorded Sessions, Recorded Webinars

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  • Mastering Remote Communication: Establishing Presence in a Virtual World

    Webinar

    Presented by Shawn Fagan, Executive Coach, GK Training

    It may sound strange to talk about presence in a remote communication webinar, since the one thing we are not right now is physically present with one another. But if you define presence as the impression you make, you can find ways to improve your “executive presence,” even at a distance. In this highly interactive session, executive coach Shawn Fagan of GK Training will review concrete skills to boost the impressions you make without being in the same room with others—things like bedrock remote-communication habits, on-camera techniques, the five P’s of vocal variety, three steps for interjecting effectively, and the role of kinesthetic learning. Aside from camera skills, all of these are transferable to in-person communication when we get back to doing that again.

    Category: Recorded Sessions, Recorded Webinars

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  • Selling Creativity

     

    Webinar

    Presented by Kerry Feuerman, Founder, Last Hurdle

    Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly.

    Category: Recorded Sessions, Recorded Webinars

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