Webinar

Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

From consumer trends to manufacturing improvements, data is at the heart of every modern business. But data on its own can be difficult to parse. How can in-house agencies distill data to key insights and turn those insights into memorable, motivating stories? In this webinar, the experts at VerdanaBold walk through how to tell a better story with data, how to develop your own unique POV around data visualization, and how to make it easier for your organization as a whole to turn data-driven insights into actionable direction. We also touch on design best practices for infographics, how to choose the right chart, and finding the story in data.

Webinar

Presented by Emily Foster, Director, IHAF

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events in the back-half of 2023. Think of it as personal training to help you get the most out of your IHAF membership.

Webinar

Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate

Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you.

Webinar

Presented by Rebecca Garnick Ast (L), VP, Program Development, and Jim Cosco (R), Principal, Tippingpoint Labs

Over the past few years, many internal agencies and corporate creative organizations have invested heavily in building video studios, eliminating the need to fully outsource such projects. But even with the equipment and facilities, teams are struggling to deliver on the promise of that investment—not to mention meet rising demand for video assets. Maybe your video process is muddled. Or your output is lacking that wow-factor. Or maybe your studio space sits empty more often than not.

Standing up a video capability requires vision and planning, clear roles and responsibilities, detailed production processes, and an understanding of how the video function ladders up to the in-house agency overall. In this essential webinar, the content marketing and video production experts at Tippingpoint Labs walk us through what it takes to deliver a demonstrable return on your investment, evolving your video studio from an adjunct offering to a competitive advantage.

Webinar

Presented by Analisa Goodin (L), Founder & CEO, and Tom Christmann (R), Executive Creative Director, Catch+Release

People are generating content more than ever before. From independent filmmakers on Vimeo to drone enthusiasts on Instagram to amateur chefs on TikTok—and the viewing public can’t get enough. Catch+Release founder and CEO Analisa Goodin and executive creative director Tom Christmann shows us how brands like Applebee's, Google, Nike and Verizon are tapping audience-generated content to enable more authentic storytelling—connecting avid consumers with award-winning work. They’ll also share five tips on how to get started using audience-generated content to boost engagement.

Webinar

Featuring Nicole Crawley, Jennifer Lennon, Michelle Schoening and Lori Taylor of Navy Federal Credit Union

After years of working in silos, continuous fire-fighting and a lack of clear priorities, the marketing department at Navy Federal Credit Union decided something had to change. So, a year and half ago, they set out to find a better way of working. Inspired by the efficiencies of the Agile methodology for software development, they wondered how it might benefit their marketing deliverables. Join Navy Federal as they walk through a tale of transformation including how they organized their teams, broke down the work, and made this new and drastically different way of working work for them.

Webinar

Presented by Steven Enos (L), Creative Operations Analyst, and Michael LaBerge (R), Director, Strategic Operations, Liberty Mutual

In this session, Liberty Mutual’s Michael LaBerge and Steven Enos will share how the Copper Giants™ set an intention to evolve their operational efficiency by committing to continuous improvement, not just talking about it. They’ll walk through how the in-house agency uses multiple tools, including Adobe Workfront, to manage end-to-end workflow. And we’ll preview what’s next as they continue their journey through the integration of even more tools. Key takeaways include how to build a framework for planning, prioritization and collaboration, how to increase visibility and value across the marketing ecosystem, how Liberty Mutual used Workfront’s new UI to increase adoption, and how to create customized experiences using templates, dashboards and pins.

Webinar

Presented by Sumit Ajwani, Founder, Makers

The definition of what a producer is and does has become mixed and muddied. Without a clear definition or standard for the role, producers are not always leveraged in the right way which results in untapped potential and deserving ideas that never see the light of day. Producers have a unique ability to bring some pretty amazing things to life, from breakthrough creative work to world-changing social impact campaigns. Every industry, every project and every idea can benefit from having a producer at the center of it. In this session, Sumit Ajwani of Makers, explains why producers should be at the forefront of the creative process and how in-house agencies can think about and work with producers differently, opening the door for new opportunities to achieve creative excellence.