Recorded Webinars

  • Optimizing Your Membership

    Webinar

    Presented by Emily Foster, Director, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2023. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Making Workflow Work Better

    Webinar

    Presented by Steven Enos (L), Creative Operations Analyst, and Michael LaBerge (R), Director, Strategic Operations, Liberty Mutual

    In this session, Liberty Mutual’s Michael LaBerge and Steven Enos will share how the Copper Giants™ set an intention to evolve their operational efficiency by committing to continuous improvement, not just talking about it. They’ll walk through how the in-house agency uses multiple tools, including Adobe Workfront, to manage end-to-end workflow. And we’ll preview what’s next as they continue their journey through the integration of even more tools. Key takeaways include how to build a framework for planning, prioritization and collaboration, how to increase visibility and value across the marketing ecosystem, how Liberty Mutual used Workfront’s new UI to increase adoption, and how to create customized experiences using templates, dashboards and pins.

    Category: Recorded Sessions, Recorded Webinars

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  • Time to Rethink the Role of a Producer

    Webinar

    Presented by Sumit Ajwani, Founder, Makers

    The definition of what a producer is and does has become mixed and muddied. Without a clear definition or standard for the role, producers are not always leveraged in the right way which results in untapped potential and deserving ideas that never see the light of day. Producers have a unique ability to bring some pretty amazing things to life, from breakthrough creative work to world-changing social impact campaigns. Every industry, every project and every idea can benefit from having a producer at the center of it. In this session, Sumit Ajwani of Makers, explains why producers should be at the forefront of the creative process and how in-house agencies can think about and work with producers differently, opening the door for new opportunities to achieve creative excellence.

    Category: Recorded Sessions, Recorded Webinars

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  • The Power of Plus: Creative + Production

     

    Webinar

    Featuring Ellen Carlton, Eric Enninful, and Christie Hach of Tilt Creative + Production

    In many corporate marketing organizations and creative agencies, creative and production exist as separate entities. In this eye-opening webinar, we hear how a company that was purposefully built to foster connectivity between these two functions did it and what they learned along the way. If you’re an in-house agency with only half the equation, tune in to better understand the power of plus—creative + production. Not only can it fundamentally transform your internal processes, it can lead to a more collaborative content creation environment with fewer layers or barriers to getting great work done. 

     

    Category: Recorded Sessions, Recorded Webinars

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  • How To Do More with Less by Outsourcing

    Webinar

    Presented by Robert Berkeley, CEO, EKCS

    Now more than ever, in-house agencies and brands are being asked to do more with less. How can teams increase their output without increasing headcount? Robert Berkeley of EKCS, shares how in-house agencies like yours are boosting throughput and efficiency by outsourcing creative production. Learn about the benefits of production outsourcing and how it helps creative groups reduce routine tasks and cut costs while meeting critical deadlines. More importantly, find out how outsourcing can help your team be more creative. Find out how outsourcing can help your brand and your team thrive.

    Category: Recorded Sessions, Recorded Webinars

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  • Applied Behavioral Science: Lessons from the IMF's Creative Lab

    Webinar

    Presented by Annika Vaughn (L), Acting Chief of Creative Solutions Division, IMF and John Burkhardt (R), CEO, Capita Neuro Solutions

    Over the last decade, there has been a groundswell in the development and use of behavioral sciences outside of academia and the laboratory. The ability to reliably understand, predict and influence what people will do represents a powerful tool in any sort of human interaction. In this session, we examine how applied behavioral science can be leveraged within design, communications, and marketing groups and what such an integrative approach can achieve, with case studies from the IMF and other organizations to illustrate what success looks like.

    Category: Recorded Sessions, Recorded Webinars

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  • The Pursuit of (Operational) Happiness

    Webinar

    Presented by Deena Bilek (L), AVP, Management & Planning and Mike Boyd (R), SVP, Marketing Content & Delivery, Nationwide

    In 2020, the in-house agency at Nationwide was experiencing the same challenges a lot of many other companies faced: meeting demand for more content, faster, while keeping headcount and expenses in check. Ultimately, a new marketing strategy and organizational structure pushed the team to face these challenges head-on—increasing speed-to-market, reducing operational drag, and empowering their associates. In this webinar, SVP of Content & Delivery Mike Boyd and AVP Marketing Resource Planning & Management Deena Bilek share their learnings from the past 18 months of leading an end-to-end initiative that not only improved their team’s creative processes but enhanced their contribution.

    Category: Recorded Sessions, Recorded Webinars

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  • Securing Media Buys to Maximize ROI

    Webinar

    Presented by Brian Condon, EVP, Commercial Development, Alliance for Audited Media

    Whether you buy media in-house or through an external agency, it’s important to understand the risks and safeguards to protect your campaigns from issues that fly under the radar, e.g., non-human audiences, low-quality publishers, and cluttered ad environments. If senior management asks if your current practices protect the company from these issues, how confident are you in your answer? In this informative webinar, we hear from the experts at Alliance for Audited Media—walking us through the steps and watchouts to ensure your media buys are efficient, effective and safe.

    Category: Recorded Sessions, Recorded Webinars

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  • From Cost Reduction to Advantaged Capability

    Webinar

    Presented by Clive Sirkin, Chairman, Screendragon

    It’s easy for in-house agencies to fall into the trap of being thought of as a cost-reduction organization. While cost reduction should be a critical and consequential outcome of a well-run operation, it shouldn’t be the sole reason for your existence. To set your team up to deliver more, it requires a strategy that lifts expectations at every level within the company. In this session, Clive Sirkin, former CMO of Kimberly-Clark and chief growth officer at the Kellogg Company, shares five strategic imperatives to help transform your in-house agency into a critical, sustainable capability that is essential to your company’s competitive advantage.

    Category: Recorded Sessions, Recorded Webinars

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  • Reinvesting In Ourselves

       

    Webinar

    Featuring Bonnie DiJoseph, Susan McLaughlin, DJ Min, Aleka Sansom and Amy Walker of Vanguard

    When COVID-19 brought the world to its knees, the in-house agency at Vanguard didn’t exist. There was a plan to transition from creative services to a true in-house agency, but it was still early days. Early enough that when the pandemic hit, leadership questioned the merits of such an ambitious change amid uncertain times. Today, Vanguard's in-house agency looks back on its journey with pride. Not only were they able to take their creative advertising support from 100% external to 100% internal, they did it all virtually with employees who had never met in person. Tune in to hear how this powerhouse team is doing today. (Spoiler Alert: They were a 2021 In-House Agency of the Year finalist—so, they’re doing pretty well!)

    Category: Recorded Sessions, Recorded Webinars

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