Webinar

Presented by Tara DeZao, Product Marketing Director, AdTech and MarTech, Pegasystems

While the potential benefits of AI are staggering, so are the risks. With the rise of generative AI technologies, the pressure to produce at a breakneck pace has never been greater—increasing efficiency, outrunning competitors, and protecting revenue streams. Without a structure in place to enforce accountability and proactively mitigate problems, however, the negative impact on brand could be devastating. In this timely session, we hear about four pillars that can enable you to leverage AI with maximum effectiveness and minimum risk: engaging customers with empathy, identifying and reducing bias, ensuring transparency of decision-making, and driving accountability across teams and programs.

Webinar

Featuring Jessica Estelle Huggins, Another Age Productions; Michael Houston, Arnold Worldwide; Nichole Hynes, Bose Corporation; Vicki Miles, Volkswagen Group of America; Vladimir Minuty and Nerissa Williams Scott, The Secret Society of Black Creatives

In this webinar, diversity, equity and inclusion (DEI) experts from four unique brands gather to discuss the importance of DEI in the work we do and how we do it. Attendees gain a deeper understanding of the value of building teams with diverse perspectives, enhancing authenticity and cultural sensitivity in our work. We also gain insight into the business benefits of DEI with data-backed findings on how diversity drives innovation, improves brand perception, and boosts the bottom line. This session is a learning experience that not only champions DEI for greater creativity and commercial success but inspires lasting commitment and change.

Webinar

Presented by Patrick Keen (L), Senior Video and Motion Graphic Designer, Kenneth Lopez (M), Senior Graphic Designer, and Manuel Ramirez (R), Senior Graphic Designer, JLL

The in-house agency at JLL is all about embracing new technologies to improve how business is done. That's why they readily adopted artificial intelligence (AI) as a key component of their marketing and creative ecosystem. By integrating AI into creative workflows, this high-performing team has taken copywriting to the next level—giving voice to videos and podcasts, generating stunning imagery and animations, and broadening accessibility to related tools. Tune in to find out how JLL is using AI to create exceptional content, inspire audiences, and deliver on its promise to shape the future of real estate for a better world.

Webinar

Presented by Robert Berkeley (L), CEO and Michael Storey (R), Senior Creative Consultant, EKCS

Why would a company that’s earned its reputation as one of the in-house community’s leading providers of outsourced creative production offer a webinar on why you should stop outsourcing creative production? In this spirited session, Robert Berkeley and Michael Storey of EKCS reveal the pros and cons of outsourcing including when and why you shouldn’t do it, where it goes wrong, and how to get it right. Learn about the alternatives to outsourcing. And, no, they don’t want you to stop outsourcing altogether. But they do want to make sure that when you do it, you do it right!

Webinar

Presented by Nate Essin (L), Spatial Experience Design Leader and Corey O'Brien (R), Vice President, Aquent Studios

The 24/7 metaverse with avatars and headsets may not be here yet, but there’s no denying that our world is becoming more immersive. And as consumers’ appetites for immersive content grow, so does the need for in-house agencies to become proficient at developing 3D experiences. This forward-looking webinar is a veritable masterclass on how to build and deliver 3D content that engages consumers and cultivates brand loyalty. Hear how 3D is enhancing brand experiences and enriching people’s lives, immersing consumers in ways that give them increased control while rewarding their participation.

Webinar

Presented by Heather Kratsas, Director, Account Management & Creative Agency Operations, Highmark Health

Envision approaching process and project management like a fluid rhythm instead of a user manual. In this eye-opening webinar, Tonic, the reigning in-house agency of the year at Highmark Health, shares how they built an approach to project management with a blend of stability and flexibility—enabling them to manage existing projects and identify new opportunities for the brand, flexing and riffing at just the right times. Process doesn’t need to be rigid or restrictive. When the right approach to process is combined with a smart structure and a culture that fosters creativity, collaboration and efficiency, the results can be downright liberating for the in-house agency and its business partners. 

Webinar

Presented by Emily Foster, Director, IHAF

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2024. Think of it as a personal training session to help you get the most out of your IHAF membership.

Webinar

Presented by Laura Powers, Aramark and Meredith Hillman, Dennis Bajec and Alexis Zamkov, IBM

A number of AI tools are specifically focused on the marketing industry—enabling teams to act faster, deepen personalization, enhance engagement, and more. And while AI certainly has its advantages, it also prompts legal and ethical concerns among users and agency leaders. How might in-house agencies leverage AI to maximize performance while mitigating risk? In this timely webinar, the in-house experts at Aramark and UX design consultants at IBM iX join forces to explain how to take advantage of AI’s current capabilities without compromising security. We also reveal what’s next for AI (Adobe Firefly!) along with assorted examples of successful initiatives.