Recorded Webinars

  • The Creative Effectiveness Ladder

    Webinar

    Presented by Imaad Ahmed, Head of Advisory, WARC

    While it’s common for our best creative campaigns to deliver outstanding results to the business, it’s also a challenge to consistently reach that bar across the majority of work we produce. There is an art to what we do as communicators and marketers that can be as elusive as it is complex. There is also a body of evidence that has surfaced over the past decade that can be used to inform our creative effectiveness. This webinar explores creative effectiveness as a best practice that’s rooted in research—including how to maximize the potential of our creative solutions for more-reliable results, added value to the business, and a reputational boost for the in-house agency.

    Category: Recorded Sessions, Recorded Webinars

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  • Making the Most of Your Media Investment

    Webinar

    Presented by Tod Loofbourrow, CEO, ViralGains

    We all want to produce advertising that produces clear business results. One of the ways we do this is by leveraging ad strategies and technology to gauge consumer interest in assorted messages and then tailoring retargeting ads in response to their needs. Orchestrating a personalized ad journey benefits your brand and your customers. In this instructive webinar, the experts at ViralGains teach us how to make the most of our advertising investments to better understand how customers feel about brands, products and services while also providing insight into the unparalleled benefits of delivering ads that speak to customers’ unique interests, needs and desires.

    Category: Recorded Sessions, Recorded Webinars

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  • Adobe’s New Toolkit—Now in 3D

              

    Webinar

    Presented by Sebastian Shaw (L), Director of Strategic Development and Michael Tanzillo (R), 3D Artist & Solution Consultant at Adobe

    In this inspired session, the Adobe 3D team walks through key trends, insights, and advancements in dimensional design followed by a demo of their latest toolkit—the Adobe Substance 3D Collection. This webinar is tailored to creative professionals and design enthusiasts alike, with application across most any form of media. 3D design and virtual photography are advancing quickly, making it essential for art directors and designers to learn how to leverage them to boost visual brand engagement. Join us for this unique chance to hear directly from Adobe’s 3D business leaders, exploring assorted business challenges and while weighing in on Adobe’s vision and strategy

    Category: Recorded Sessions, Recorded Webinars

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  • DE&I in Action with Deloitte

                    

    Webinar

    Featuring Kim McNeil-Downs, Whitney Garcia, Michael Calienes, Ashleigh Loewy, Ramesh Ramakrishnan of Green Dot Agency, Deloitte and Kirth Bobb, Photographer of Uncensored: Stories of Black Professionals at Deloitte

    Our spring roundtable series explored Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. In this session we keep the conversation going, with Deloitte's Green Dot Agency. We hear what they are doing as a DE&I change maker, as they inspire other teams to follow in their footsteps—advancing unity and belonging by actively embracing the diversity of all people.

    Category: Recorded Sessions, Recorded Webinars

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  • Meeting the Rising Demand for Video on Falling Budgets

            

    Webinar

    Presented by Gavin Anstey (L), COO and Tyler Webb (R), CRO at Cinebody

    With the rise in video consumption bumping up against an ever-expanding array of distribution channels and ever-shrinking budgets, finding new ways to produce videos for less has never been more essential for in-house agencies. And, while high-end production and large commercial shoots aren’t going away any time soon, endless cutdowns and repurposing of existing spots isn’t going away either. In this helpful session, the enthusiasts at video production platform provider Cinebody show us how to be more proactive, more strategic, and more innovative when it comes to creating videos that deliver a quality brand experience while boosting visibility in all the places customers are watching.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    headshot of Emily Foster

    Webinar

    Presented by Emily Foster, Director at IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Tackling the Stack—A Marketing Technology Roadmap

    Webinar

    Presented by Marissa Eddings, Director, Digital Content Publishing & In-House Creative, 7-Eleven

    As in-house agencies continue to advance their digital marketing expertise and contribution, a suitable martech stack to support their efforts has become increasingly important. From project management to digital assets to customer experience and sales, there are an infinite number of systems and configurations to consider when tackling the stack. Ideally, the tools you choose work seamlessly to support one another as well as your team. In this revealing session, Marissa Eddings takes us through the stack that enables 7-Eleven’s dynamic content engine. We hear how technology enabled them to streamline and enhance their workflow processes, and what they are doing to ensure their readiness for where digital is headed tomorrow.

    Category: Recorded Sessions, Recorded Webinars

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  • Becoming a Respected Growth Enabler

    Webinar

    Presented by Becky Ziegler, VP, Marketing, Big Lots!

    If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions.

    Category: Recorded Sessions, Recorded Webinars

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  • Win-Housing: How Creative Tech Can Supercharge Your IHA

          

    Webinar

    Presented by Matt Perry (L), SVP, Managing Director, Americas and Tim Stuart (R), Client Director, North America at Genero

    Despite the undeniable benefits of an in-house agency, challenges with creative production exist around resource constraints, capability limitations, creative diversity, geographic reach and group think. In this thought-provoking webinar, the experts from Genero introduce us to new, technology-led ways of working that are used by some of the world’s leading B2C and B2B brands. You’ll find out how to supercharge your in-house agency including how to scale creative capabilities and production without adding headcount, embrace diversity in your content production processes, easily produce localized creative for new markets, and more.  

    Category: Recorded Sessions, Recorded Webinars

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  • Building an In-House Agency from the Ground Up

    Webinar

    Presented by Tara DeZao, Marketing Leader, Pegasystems

    Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

    Category: Recorded Sessions, Recorded Webinars

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