Recorded Webinars

  • Writing for SEO: 10 Tips for E-Comm Sites

    Webinar

    Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She discusses what e-commerce writers should do every time—and what writers should avoid.

    Presented by Heather Lloyd-Martin, CEO at SuccessWorks

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Presented by Emily Foster, Director at IHAF

    Category: Recorded Sessions, Recorded Webinars

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  • Organizing Around Content

    Webinar

    Establishing an emotional connection with consumers is no longer a nice-to-have, it’s an integral part of building a brand. In this informative session, learn why creating consistent brand content that your audience cares about is so important and how Universal Orlando Resort is advancing its in-house content studio. Want to know what it takes to build a top-tier content and social team? Join Eric Gray as he takes us inside his award-winning operation.

    Presented by Eric Gray, Senior Director of Content Engagement at Universal Orlando Resort

    Category: Recorded Sessions, Recorded Webinars

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  • Video Editing for the Rest of Us

    Webinar

    With Adobe Stock and Adobe Premiere Rush, the app for editing and sharing videos online, you’ve got everything you need to create stunning video content in no time. And, because Adobe Premiere Rush works seamlessly across desktop and mobile, you can also publish in minutes—no matter where you are. Join the experts at Adobe as they walk us through the latest tools in their creative suite, gaining insight on how your in-house agency can up its video game.

    Presented by Dave Weinberg, Senior Solutions Consultant at Adobe

    Category: Recorded Sessions, Recorded Webinars

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  • Getting It Right: Process & Positioning

    Webinar

    In this webinar, Corey O’Brien of Aquent Studios, and Jen Miller, creative ops guru, share how truly successful in-house agencies are getting it right by treating their operational challenges like the juiciest, most creative projects in the queue—using their problem-solving muscle to put an end to messy processes while enabling the team to shine. This stimulating session shares insight on how to re-frame in-house agency operations into a series of ongoing projects by engaging the team in “creative workouts” to address operational issues, developing visual and verbal solutions for more-intuitive processes, and using your creative firepower to successfully communicate your value to the greater organization.

    Presented by Corey O’Brien, Vice President and Jen Miller, Consultant at Aquent Studios

    Category: Recorded Sessions, Recorded Webinars

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  • Selling TV on a Shoestring

    Webinar

    Traditionally, networks reach out to big agencies with big budgets to launch and promote their upcoming television shows. It’s an interesting time in media, however, with in-house agencies starting similarly big conversations on much smaller budgets. In this webinar, we hear how AT&T’s in-house agency followed up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking campaign for Season 2. Learn about working harder and smarter, while identifying opportunities for modest budgets to yield big ideas with impact.

    Presented by John Vetter, Nicole Gunther and Richard Griffin at AT&T 

    Category: Recorded Sessions, Recorded Webinars

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  • Buy-In on Briefs & Briefings

    Webinar

    The creative brief. Do you have one? Is it like pulling teeth getting your team to use it? Join Joyce Gallagher Sullivan and Tom Weisend as they share their experience leading corporate creative and agency teams to effectively leverage creative briefs and briefings. They touch on a few different templates, talk about leveraging briefs to align the team and the work, and offer suggestions to help you gain buy-in among those on your team, enabling success. 

    Presented by Joyce Gallagher Sullivan, AVP Philantrophy Communications and Tom Weisend, Director of Creatie Strategy & Account Management at Dana-Farber Cancer Institute and the Jimmy Fund

    Category: Recorded Sessions, Recorded Webinars

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  • Got Rights? Securing Proper Permissions & Releases

    Webinar

    Do you have the rights to use that image, asset or element? If you just grabbed it off the Internet, then you'd better grab your wallet. Making sure you have proper permissions to use music, photos, and images of actors, models and real people is crucial, no matter the size of your production or where it might be seen. Managing those rights can be complex, which means you could be at risk—without even knowing it. In this webinar, experts from TEAM Companies take us through the steps and tools necessary to mitigate such dangers including understanding the key elements of a model release, hidden exposures when using stock images, and the critical aspects of rights negotiation.

    Presented by Greg Smith, Mark Egmon and Rori Floyd at The TEAM Companies

    Category: Recorded Sessions, Recorded Webinars

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  • Is a Virtual Model Right for Your Team?

    Webinar

    The traditional in-house agency borrows heavily from the external model. One thing that holds true for agencies of all types, however, is their carefully curated environments—the purpose-built spaces where creatives bounce ideas off each other. That’s where the magic happens. The question is, can the magic still happen without the environment? In this session, Jack Teuber, head of the Creative Team at PwC (an In-House Agency of the Year finalist), shares his experience leading a virtual department of 100 FTEs, over half of whom toil happily from their homes—Maine to Montana. Jack discusses the cultural, technological and leadership norms that make PwC’s model work including how they work together to overcome challenges.

    Presented by Jack Teuber, Managing Director, Creative Leader at PwC

    Category: Recorded Sessions, Recorded Webinars

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  • Navigating Compliance with a Freelance Workforce

    Webinar

    Based on employment trends around 2018, the majority of U.S. workers will freelance at some point in the following 10 years. And the youngest among us are leading the way, with nearly half of millennials freelancing already. While using freelancers is a great way to bring in top talent for creative and technical assignments, it also raises an important question: Do the freelancers we use truly operate as independent contractors or are they actually a misclassified form of employee? In this informative webinar, Monica Lucero of TeamPeople takes us through the legal and compliance issues surrounding the variable labor model, helping us discern the pros and cons, and better understand how to operate within the boundaries of the law.

    Presented by Monica Lucero, SVP, Client Solutions & Marketing at TeamPeople

    Category: Recorded Sessions, Recorded Webinars

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