Webinar

Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart 

Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. 

Webinar

Presented by Warren Chase, Chief Operating Officer at Firewood

With cycles speeding up as the world changes on a monthly, weekly, and even daily basis, there’s no time to overthink. You’ve got to find ways to stay strategic while executing your campaigns and simultaneously keeping your team agile as you scale. The answer? Applied strategy, a way of testing and refining a strategy as you execute. In this session, Warren Marenco Chase, COO at global digital marketing agency Firewood and in-house agency veteran, offers practical advice on how to execute applied strategy in your campaigns, diving into tips on how to stay flexible, invite audience conversations about your brand, and sync data with content in a world that will surely never return to what was previously considered “normal.” 

 Webinar

 Presented by Reid Steinberg (L), EVP Media Director at ICON International
 Mitch Weinstein (R), SVP Director of Digital Media at ICON International

These days, people are watching more TV than ever—via connected televisions and “over the top” (OTT) devices like Roku and Apple TV. In 2019, 97 million homes had connected television devices, surpassing cable households. Cord-cutters and cord-nevers are growing. Truth is, OTT isn’t an emerging technology—it’s here! How does this impact creative units, brand storytelling, targeted messaging and direct response? In this webinar, the experts from ICON International explore OTT, explaining how it works and why it provides an unprecedented opportunity for brands to tell their stories in unique and powerful ways.

Webinar

Presented by Suzanne Spence, President at MOFILM

As the world continues to emerge from lockdown, a new normal is also emerging when it comes to content creation—travel is a no-go, nimble crews are essential, and flexibility is key. More and more brands are turning to user-generated content and ecomm-boosting virtual shopping to highlight their products. Those capitalizing on these approaches are coming up with fresh new ways to tackle most any production challenge while still generating highly authentic, relatable content. In this session, attendees will learn the best practices for creating meaningful content in today’s world, including how top-performing brands are successfully engaging audiences within restrictive environments.

Webinar

Presented by Emily Foster, Director at IHAF

As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

Webinar

Presented by Alan Porter, Director of Product Marketing at Nuxeo

Most designers spend a lot of time (too much, in fact) searching for images. The thing is, finding what you’re looking for assumes the image was tagged with the appropriate terms up front. Artificial intelligence (AI) can be a useful aid to identify image attributes. And, applying AI using machine learning (ML) models that can be trained on your specific business data can add real value by reducing tedious manual tagging while increasing search effectiveness. In this webinar, we walk through a practical example from an apparel manufacturer of how business-trained AI is being used to identify and label creative assets during mass image uploads.

Webinar

Presented by Cecilia Gorman, Founder of Creative + Talent + Partners

The global pandemic is calling in-house agencies to work at top speed in complex remote environments, with no sign of letting up. Despite the inherent challenges, teams cannot afford to neglect employee training and development. Though budgets are tight (or, perhaps, non-existent), it’s essential that rising employees be armed with tools to reach their fullest potential. This session covers four pillars designed to help the next generation of leaders develop their agency management skills for an immediate impact on the talent on their teams.

Webinar

Presented by Heather Lloyd-Martin, CEO at SuccessWorks

Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She discusses what e-commerce writers should do every time—and what writers should avoid.