Recorded Webinars

  • From Cost Reduction to Advantaged Capability

    Webinar

    Presented by Clive Sirkin, Chairman, Screendragon

    It’s easy for in-house agencies to fall into the trap of being thought of as a cost-reduction organization. While cost reduction should be a critical and consequential outcome of a well-run operation, it shouldn’t be the sole reason for your existence. To set your team up to deliver more, it requires a strategy that lifts expectations at every level within the company. In this session, Clive Sirkin, former CMO of Kimberly-Clark and chief growth officer at the Kellogg Company, shares five strategic imperatives to help transform your in-house agency into a critical, sustainable capability that is essential to your company’s competitive advantage.

    Category: Recorded Sessions, Recorded Webinars

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  • Reinvesting In Ourselves

       

    Webinar

    Featuring Bonnie DiJoseph, Susan McLaughlin, DJ Min, Aleka Sansom and Amy Walker of Vanguard

    When COVID-19 brought the world to its knees, the in-house agency at Vanguard didn’t exist. There was a plan to transition from creative services to a true in-house agency, but it was still early days. Early enough that when the pandemic hit, leadership questioned the merits of such an ambitious change amid uncertain times. Today, Vanguard's in-house agency looks back on its journey with pride. Not only were they able to take their creative advertising support from 100% external to 100% internal, they did it all virtually with employees who had never met in person. Tune in to hear how this powerhouse team is doing today. (Spoiler Alert: They were a 2021 In-House Agency of the Year finalist—so, they’re doing pretty well!)

    Category: Recorded Sessions, Recorded Webinars

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  • Showcase Your Creativity with Better Presentations

    Webinar

    Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

    Even though you’re all part of the same company, it’s still important for in-house agencies to show up and show off your creative prowess when developing presentations for clients. With a little extra care, you can craft presentations that not only impress your internal business partners, but advance your reputation and the trust clients have in you as a team. In this instructional webinar, we’ll hear how to add that extra bit of creative flair to everyday presentations without overdoing it. We’ll also learn how to apply visual and narrative storytelling to elevate even the most-basic presentations combined with streamlined techniques to enable high-quality decks when time is tight.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    Presented by Hollis Gesen (L), Program Manager and Jens Peterson (R), Program Manager, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Empowering Your Creative Team

    Webinar

    Presented by William Sloan, National Creative Director, The Studio, Coldwell Banker

    When you’re a creative director within a corporate environment, it’s your job to be the liaison between left brain and right brain thinkers—to translate different points of view and arrive at a harmonious middle ground. This webinar covers how to engage, inspire and challenge creative contributors who need to have the mental space to simply imagine. (Tip #1: Don’t call them Creatives.) Where do ideas come from? And, how do we bring them to life? It’s a kind of magic, after all. Tune in to find out.

    Category: Recorded Sessions, Recorded Webinars

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  • Shifting in the Face of Organizational Change

                

    Webinar

    Presented by Mark Figuieredo (L), Creative Director, Individual Investors and Steve Greene (R), Creative Director, Retirement Plan Services at T. Rowe Price

    What happens when a formerly large, centralized in-house creative team within a global financial services company gets split up into smaller groups and reassigned to assorted reporting structures? In this tell-all webinar, we hear about the trials and triumphs that the creative team at T. Rowe Price faced as they worked to maintain focus on the value they deliver as strategic creative partners while working through significant changes in both their organizational structure and engagement model.

    Category: Recorded Sessions, Recorded Webinars

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  • The Creative Effectiveness Ladder

    Webinar

    Presented by Imaad Ahmed, Head of Advisory, WARC

    While it’s common for our best creative campaigns to deliver outstanding results to the business, it’s also a challenge to consistently reach that bar across the majority of work we produce. There is an art to what we do as communicators and marketers that can be as elusive as it is complex. There is also a body of evidence that has surfaced over the past decade that can be used to inform our creative effectiveness. This webinar explores creative effectiveness as a best practice that’s rooted in research—including how to maximize the potential of our creative solutions for more-reliable results, added value to the business, and a reputational boost for the in-house agency.

    Category: Recorded Sessions, Recorded Webinars

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  • Making the Most of Your Media Investment

    Webinar

    Presented by Tod Loofbourrow, CEO, ViralGains

    We all want to produce advertising that produces clear business results. One of the ways we do this is by leveraging ad strategies and technology to gauge consumer interest in assorted messages and then tailoring retargeting ads in response to their needs. Orchestrating a personalized ad journey benefits your brand and your customers. In this instructive webinar, the experts at ViralGains teach us how to make the most of our advertising investments to better understand how customers feel about brands, products and services while also providing insight into the unparalleled benefits of delivering ads that speak to customers’ unique interests, needs and desires.

    Category: Recorded Sessions, Recorded Webinars

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  • Adobe’s New Toolkit—Now in 3D

              

    Webinar

    Presented by Sebastian Shaw (L), Director of Strategic Development and Michael Tanzillo (R), 3D Artist & Solution Consultant at Adobe

    In this inspired session, the Adobe 3D team walks through key trends, insights, and advancements in dimensional design followed by a demo of their latest toolkit—the Adobe Substance 3D Collection. This webinar is tailored to creative professionals and design enthusiasts alike, with application across most any form of media. 3D design and virtual photography are advancing quickly, making it essential for art directors and designers to learn how to leverage them to boost visual brand engagement. Join us for this unique chance to hear directly from Adobe’s 3D business leaders, exploring assorted business challenges and while weighing in on Adobe’s vision and strategy

    Category: Recorded Sessions, Recorded Webinars

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  • DE&I in Action with Deloitte

                    

    Webinar

    Featuring Kim McNeil-Downs, Whitney Garcia, Michael Calienes, Ashleigh Loewy, Ramesh Ramakrishnan of Green Dot Agency, Deloitte and Kirth Bobb, Photographer of Uncensored: Stories of Black Professionals at Deloitte

    Our spring roundtable series explored Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. In this session we keep the conversation going, with Deloitte's Green Dot Agency. We hear what they are doing as a DE&I change maker, as they inspire other teams to follow in their footsteps—advancing unity and belonging by actively embracing the diversity of all people.

    Category: Recorded Sessions, Recorded Webinars

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