Webinar

Featuring Kim McNeil-Downs, Whitney Garcia, Michael Calienes, Ashleigh Loewy, Ramesh Ramakrishnan of Green Dot Agency, Deloitte and Kirth Bobb, Photographer of Uncensored: Stories of Black Professionals at Deloitte

Our spring roundtable series explored Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. In this session we keep the conversation going, with Deloitte's Green Dot Agency. We hear what they are doing as a DE&I change maker, as they inspire other teams to follow in their footsteps—advancing unity and belonging by actively embracing the diversity of all people.

Webinar

Presented by Becky Ziegler, VP, Marketing, Big Lots!

If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions.

Webinar

Presented by Tara DeZao, Marketing Leader, Pegasystems

Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

 Webinar

 Presented by (L to R) Emily Foster, Director at IHAF, Jay Pattisall, Principal Analyst at Forrester Research and Marta Stiglin, Principal at Stiglin Consulting

IHAF’s latest field study provides an in-depth look at the evolution of digital marketing in house. Fielded in partnership with Forrester Research, the data reveal opportunities for in-house agency teams to continue advancing their digital prowess on the path to becoming multi-media mature. Join IHAF director Emily Foster for a fireside chat with global agency analyst Jay Pattisall and industry expert Marta Stiglin, where they discuss the findings from the study, exchange insights on where the industry is headed, and offer sage advice for what in-house leaders should do to help their teams keep pace.

Webinar

Presented by Kerry Feuerman, Founder, Last Hurdle

Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly.

Webinar

Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart 

Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. 

Webinar

Presented by Eric Gray, Senior Director of Content Engagement at Universal Orlando Resort

Establishing an emotional connection with consumers is no longer a nice-to-have, it’s an integral part of building a brand. In this informative session, learn why creating consistent brand content that your audience cares about is so important and how Universal Orlando Resort is advancing its in-house content studio. Want to know what it takes to build a top-tier content and social team? Join Eric Gray as he takes us inside his award-winning operation.

Webinar

Presented by Pamela Sarian (L), Executive Director and
Mark Chamberlain (R), Executive Creative Director at Boston University

The challenges the in-house agency at Boston University faces are no different than those of corporate marketers, with a multitude of offerings including 17 schools and colleges, hundreds of centers and departments, and an assortment of events—all intended for inside and outside audiences. (Think P&G of the higher-ed space.) Achieving excellence requires insight, inspiration and innovation combined with talent, tenacity and teamwork. In this webinar, team leads Pam Sarian and Mark Chamberlain share 10 lessons learned over 10 years of managing agency services. They talk about how to capitalize on the wins and sidestep the pitfalls—all in the name of building a high-performing team that produces award-winning work.