Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Webinar Presented by Sam Reid, Co-Founder, Loops |
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The potential for AI to impact our work is undeniable. What's also clear is that we’re dealing with a moving target that is only going to move faster. As we try to keep pace, we ask ourselves: 1) What should we adopt and what should we avoid? 2) How might we apply AI to enhance existing workflows? And 3) how do we retain that vital human spark for standout creative vs. work that feels mass-produced? This interactive webinar addresses these questions while introducing a range of easy-to-use AI tools that can help your team execute essential marketing tasks up to 10x faster at 10x the scale. From desk research to deck writing, we walk through assorted solutions and how best to apply them. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Jennifer Martindale, SVP of Marketing, Chicago Cubs |
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In this session, Jen Martindale of the Chicago Cubs shares six tools to help you build brand fandom. Speaker profile:Jen joined the Chicago Cubs in 2022 to steward the Cubs and Wrigley Field brands, overseeing fan development, growth marketing, content development and production, and game presentation. Prior to the Cubs, Jen spent three seasons as vice president of brand strategy for the New Orleans Saints and New Orleans Pelicans. Before joining professional sports, Jen served in marketing leadership roles in the nonprofit sector and spent over ten years at Chicago-based ad agency Leo Burnett, driving brand strategy and leading award-winning campaigns for notable brands like Kellogg’s, Cadillac, PetSmart, and the U.S. Army. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Marissa Eddings, Sr. Director, Brand, Advertising, Media, and In-store Marketing and In-house Agency, 7-Eleven |
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In this session, Marissa Eddings of 7-Eleven walks through how she built a case for growth. Speaker profile:In her role with the world’s largest convenience retailer, Melissa leads the team behind iconic brand moments like Slurpee Day and has executed groundbreaking brand activations like launching the brand’s first online merchandise store 7Collection, and building a custom car created by the brand’s most loyal fans, aptly named Model 711. Most recently, Marissa and her team were the brains behind the brand’s first-ever music video and ode to Slurpee featuring hip-hop star Flo Milli and the Always Open viral collab with football sensation Ja’Marr Chase. Prior to 7-Eleven, Marissa held roles in brand and marketing with Capital One and American Express. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Jorge Orozco-Cordero, ECD, Sr. Director of Brand Communications, Discover Financial Services |
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In this session, Jorge Orozco-Cordero reveals how leading through change can elevate a brand. Speaker profile:Jorge is forever an outsider looking inward. Emigrating from the jungle canopy of Costa Rica and raised in suburban New York, he knows how to thrive in uncertain territories—turning his skill in adaptation into a rich, 25-year career in brand and advertising. Today, Jorge oversees the 38-person internal agency at Discover, leading creative, copywriting, account, and strategy in the development and launch of full-funnel marketing integration across 21 lines of business. In his current role, Jorge has led Super Bowl ad campaigns, launched a national pandemic response campaign to support Black-owned restaurants, and continues to lead Discover’s brand evolution into the future. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Amy Spears, SVP Brand, Creative & Media and George Friedman, Director of Content Development & Production, Highmark Health |
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In this session, Amy Spears and George Friedman pull back the curtain on the In-House Agency of the Year. Speaker profile:Amy oversees brand, creative, and media for Highmark Health, a $26 billion national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional network of hospitals and physicians. She also leads Tonic, a 125+ member team, to support the company’s mission of creating remarkable health experiences that free people to be their best. In her current role, Amy leverages 25+ years of experience in advertising and marketing with multiple Fortune 40 retail and healthcare companies to build and develop high-performing and award-winning brands, teams, and team cultures. Speaker profile:With a reputation as a global leader, brand builder, and storyteller, George is a content creation expert specialized in leading teams that produce award-winning content for some of the world’s most respected brands. Having a creative, technical, and operational background provides George with a unique understanding of the full production process from conception to launch across all channels. Today, George leads content development and production at Tonic, Highmark Health’s in-house agency, where he and his team focus on TV, video and photography, digital and paid social, print production, and web publishing. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Tara DeZao, Product Marketing Director, AdTech and MarTech, Pegasystems |
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While the potential benefits of AI are staggering, so are the risks. With the rise of generative AI technologies, the pressure to produce at a breakneck pace has never been greater—increasing efficiency, outrunning competitors, and protecting revenue streams. Without a structure in place to enforce accountability and proactively mitigate problems, however, the negative impact on brand could be devastating. In this timely session, we hear about four pillars that can enable you to leverage AI with maximum effectiveness and minimum risk: engaging customers with empathy, identifying and reducing bias, ensuring transparency of decision-making, and driving accountability across teams and programs. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Featuring Jessica Estelle Huggins, Another Age Productions; Michael Houston, Arnold Worldwide; Nichole Hynes, Bose Corporation; Vicki Miles, Volkswagen Group of America; Vladimir Minuty and Nerissa Williams Scott, The Secret Society of Black Creatives |
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In this webinar, diversity, equity and inclusion (DEI) experts from four unique brands gather to discuss the importance of DEI in the work we do and how we do it. Attendees gain a deeper understanding of the value of building teams with diverse perspectives, enhancing authenticity and cultural sensitivity in our work. We also gain insight into the business benefits of DEI with data-backed findings on how diversity drives innovation, improves brand perception, and boosts the bottom line. This session is a learning experience that not only champions DEI for greater creativity and commercial success but inspires lasting commitment and change. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Patrick Keen (L), Senior Video and Motion Graphic Designer, Kenneth Lopez (M), Senior Graphic Designer, and Manuel Ramirez (R), Senior Graphic Designer, JLL |
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The in-house agency at JLL is all about embracing new technologies to improve how business is done. That's why they readily adopted artificial intelligence (AI) as a key component of their marketing and creative ecosystem. By integrating AI into creative workflows, this high-performing team has taken copywriting to the next level—giving voice to videos and podcasts, generating stunning imagery and animations, and broadening accessibility to related tools. Tune in to find out how JLL is using AI to create exceptional content, inspire audiences, and deliver on its promise to shape the future of real estate for a better world. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Robert Berkeley (L), CEO and Michael Storey (R), Senior Creative Consultant, EKCS |
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Why would a company that’s earned its reputation as one of the in-house community’s leading providers of outsourced creative production offer a webinar on why you should stop outsourcing creative production? In this spirited session, Robert Berkeley and Michael Storey of EKCS reveal the pros and cons of outsourcing including when and why you shouldn’t do it, where it goes wrong, and how to get it right. Learn about the alternatives to outsourcing. And, no, they don’t want you to stop outsourcing altogether. But they do want to make sure that when you do it, you do it right! |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Nate Essin (L), Spatial Experience Design Leader and Corey O'Brien (R), Vice President, Aquent Studios |
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The 24/7 metaverse with avatars and headsets may not be here yet, but there’s no denying that our world is becoming more immersive. And as consumers’ appetites for immersive content grow, so does the need for in-house agencies to become proficient at developing 3D experiences. This forward-looking webinar is a veritable masterclass on how to build and deliver 3D content that engages consumers and cultivates brand loyalty. Hear how 3D is enhancing brand experiences and enriching people’s lives, immersing consumers in ways that give them increased control while rewarding their participation. |
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Category: Recorded Sessions, Recorded Webinars
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