Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Optimizing Your Membership

    Webinar

    Presented by Emily Foster, Director, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2023. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Making Workflow Work Better

    Webinar

    Presented by Steven Enos (L), Creative Operations Analyst, and Michael LaBerge (R), Director, Strategic Operations, Liberty Mutual

    In this session, Liberty Mutual’s Michael LaBerge and Steven Enos will share how the Copper Giants™ set an intention to evolve their operational efficiency by committing to continuous improvement, not just talking about it. They’ll walk through how the in-house agency uses multiple tools, including Adobe Workfront, to manage end-to-end workflow. And we’ll preview what’s next as they continue their journey through the integration of even more tools. Key takeaways include how to build a framework for planning, prioritization and collaboration, how to increase visibility and value across the marketing ecosystem, how Liberty Mutual used Workfront’s new UI to increase adoption, and how to create customized experiences using templates, dashboards and pins.

    Category: Recorded Sessions, Recorded Webinars

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  • Taking the Charge Out of Charging Back

    Conference

    Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate

    Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you.

    Category: Recorded Sessions, Past Conferences

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  • From IHA to LLC: Copper Giants™ Goes External

    Conference

    Presented by Clifford Stevens, VP, Managing Director, Copper Giants™, Liberty Mutual Insurance

    Since 2017, the creative agency at Liberty Mutual has been building toward something special. As part of its five-year plan, the team has been focused on adding significant value by adopting a growth mindset, scaling capabilities, and recruiting top talent so the work they produce performs better each year. The question was, could they ever get good enough to not only support Liberty Mutual but extend their services to other brands? Join us to find out how the Copper Giants™ formed an LLC to create a truly unconventional offering. In addition to hearing what it took to secure executive buy-in to work for other companies, we’ll see the first few pieces the team produced for one of its external partners.

    Category: Recorded Sessions, Past Conferences

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  • Shop Talk: What the Creative Doesn't Tell You

    Conference

    Presented by Robert Davison (L), Creative Director, Print and Photography and Pamela Sarian (R), Executive Director, Marketing & Creative Services, Boston University

    How does a typical project request turn into award-winning creative? Can it be done on a shoestring budget? In a short timeframe? And why does so much “good work” end up on the cutting-room floor? In this session, we’ll spill on the good, bad and often challenging parts of the creative process at BU, including how we leverage client expertise and project limitations to develop the best solutions possible. Join us to talk shop, commiserate, and discuss the steps (and setbacks) that go along with producing industry-leading creative work.

    Category: Recorded Sessions, Past Conferences

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  • Workfront Rollout Lessons Learned

    Conference

    Presented by Jordan DeWitt, VP of Brand Creative, Capital One

    Who wants to migrate 200+ associates, 13+ agencies, 15000+ deliverables, and 15+ business units to a single automated workflow system? Join us to hear the ups and downs of Capital One’s implementation of the web-based project management platform, Workfront. Find out why they decided to make the move and how they made it work across their sprawling creative ecosystem. With lessons learned and pitfalls to avoid, this is the ideal session to attend if your team is planning to invest in a new work management system.

    Category: Recorded Sessions, Past Conferences

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  • Designing The Metaverse for Brands

    Conference

    Presented by Alona Elkayam, Co-Founder and Chief Creative Officer, Far From Timid

    If your company is serious about entering the metaverse, you’ll need to start with a metaverse strategy that includes a narrative aligned with your corporate brand promise. You also need to connect to (not mirror) Web 2.0 by providing utility, building community and nurturing connections without alienating Web 2.0 loyalists. In this unique session, we’ll hear about some of the most progressive creative and distribution strategies in play today, educating brand leaders and creators on how to formulate and confidently lead metaverse/NFT strategies of their own.

    Category: Recorded Sessions, Past Conferences

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  • Chosen Name

    Conference

    Presented by Justin McCoy (L), VP, DEI Strategy & Marketing and Peter Viento (R), Director, Head of Creative, Citi Global Marketing Citi

    Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera.

    Category: Recorded Sessions, Past Conferences

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  • Declaring Your Non-Negotiables

    Conference

    Presented by Amy Spears, SVP Brand & Creative, Highmark Health

    When you think “internal agency,” the word “negotiation” is probably not what comes to mind. In fact, most in-house agencies don’t have a lot of bargaining power when it comes to the everyday demands of the business. We do have an obligation to make our non-negotiables known to both our team and company to drive the richest brand experiences possible. In this provocative keynote, industry veteran Amy Spears will share seven non-negotiables to maximize the value of the in-house model. And why she believes every in-house agency should define and boldly declare what it considers sacrosanct. What are your non-negotiables? Time to shout them out!

    Category: Recorded Sessions, Past Conferences

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  • Betting on Influencers

    Conference

    Presented by Casey Hurbis, Chief Marketing Officer, Rocket Central

    For two years running, Rocket Mortgage has tapped the power of influencers to produce Super Bowl spots that have earned consecutive #1 rankings atop the coveted USA Today Ad Meter. From pitch to production, the in-house agency plays a vital role amplifying the campaign across assorted media and platforms, extending the concept far beyond game day. In this behind-the-scenes look, CMO Casey Hurbis reveals the realities the in-house agency faced preparing for Super Bowl Sunday, the importance of creative and celebrity partnerships, and how the work came to life on and off the field.

    Category: Recorded Sessions, Past Conferences

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