Tackling the Stack—A Marketing Technology Roadmap
Presented by Marissa Eddings, Director, Digital Content Publishing & In-House Creative, 7-Eleven
As in-house agencies continue to advance their digital marketing expertise and contribution, a suitable martech stack to support their efforts has become increasingly important. From project management to digital assets to customer experience and sales, there are an infinite number of systems and configurations to consider when tackling the stack. Ideally, the tools you choose work seamlessly to support one another as well as your team. In this revealing session, Marissa Eddings takes us through the stack that enables 7-Eleven’s dynamic content engine. We hear how technology enabled them to streamline and enhance their workflow processes, and what they are doing to ensure their readiness for where digital is headed tomorrow.
Recorded Sessions, Recorded Webinars