Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Influencing Creative Decision Making

    In-House Agency Roundtable

    Presented by William Sloan, Creative Director, The Studio, Coldwell Banker

    In this virtual roundtable session, IHAF member Realogy is featured, sharing ideas and experiences on the power of creative persuasion.

    Category: Recorded Sessions, Past Discussion Groups

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  • It’s a Matter of Trust

    Conference

    Presented by Jack Teuber, Managing Director & Creative Leader, PwC

    In this high-powered session, we hear about the critical role trust has played in the success of IHAF’s 2021 In-House Agency of the Year. Remote since 2014, this 110-person organization employs creative professionals across the map, from New York to Hawaii and as far south as Mexico City. By focusing on relationships, this team has formed a foundation of trust and community among its far-flung constituents which extends to earning the trust of critical PwC stakeholders and executives alike. We hear what went into building such a culture and how trust has been instrumental in attracting top talent.

    Category: Recorded Sessions, Past Conferences

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  • Slow Down for Growth

    Conference

    Presented by Tim Chow (L), Managing Director and Greta Mantooth (R), Design Director, Indeed

    When Indeed brought its advertising in-house, a small, scrappy team completed 2,000 projects in its first year. By 2020, Indeed Creative was poised for growth but the pandemic upended their plans. With tighter budgets and virtually no new hires, the team reimagined what it means to scale. New technology helped create efficiency and maximize output. A network of savvy partners shored up gaps in full-time staff. Most important, they ruthlessly prioritized to reduce low-impact projects, focusing on helping job seekers at a time of radical change. The result? In 2021, Indeed Creative completed 4,000+ projects and added over $2MM to the bottom line, helping Indeed fulfill its mission of helping all people get jobs.

    Category: Recorded Sessions, Past Conferences

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  • Insights from a New In-House Agency

    Conference

    Presented by Rebecca Winters, Senior Director, Creative Group, Norwegian Cruise Line

    Norwegian Cruise Line’s in-house agency was established amid the chaos of 2020. Adapting quickly from a creative services department, the team’s spirit and drive led the way for its most successful year ever. While 2020 saw this team spring into action, the foundational elements to becoming an in-house agency were put in motion years earlier. Today, the team is learning how to grow its influence across the organization, increase operational efficiencies, develop team culture, and gear up to support a new brand relaunch. Learn what led to their pivotal transition and what’s on deck in the year to come.

    Category: Recorded Sessions, Past Conferences

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  • The Next Generation of Marketing Excellence

    Conference

    Presented by The Next Generation of Marketing Excellence

    Six years ago, Deloitte’s Marketing Excellence organization embraced the opportunity to stand up a new in-house agency. Since then, its Green Dot Agency (GDA) has grown to 200+ award-winning account, strategy, creative, and communications professionals. Together, the broader Marketing organization delivers world-class solutions to amplify the Deloitte brand and drive business growth. True to their name, their latest effort is a multi-pronged approach to the next generation of Marketing Excellence: consistent and powerful storytelling, insight-led marketing, generating demand through client loyalty, harnessing communication to shape markets, and connecting world-class talent to business strategy.

    Category: Recorded Sessions, Past Conferences

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  • Hubble’s Law & The Expanding In-House Universe

    Conference

    Presented by Melinda McLaughlin, Chief Marketing Officer, Extreme Reach

    The speed of expansion of the universe is directly proportional to the distance between planets—though in our case, planets equal creative assets. In this session, title sponsor Extreme Reach will teach us how to tap into science while anchoring back to speed, control and insight as the center point.

    Category: Recorded Sessions, Past Conferences

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  • From Cost Reduction to Advantaged Capability

    Webinar

    Presented by Clive Sirkin, Chairman, Screendragon

    It’s easy for in-house agencies to fall into the trap of being thought of as a cost-reduction organization. While cost reduction should be a critical and consequential outcome of a well-run operation, it shouldn’t be the sole reason for your existence. To set your team up to deliver more, it requires a strategy that lifts expectations at every level within the company. In this session, Clive Sirkin, former CMO of Kimberly-Clark and chief growth officer at the Kellogg Company, shares five strategic imperatives to help transform your in-house agency into a critical, sustainable capability that is essential to your company’s competitive advantage.

    Category: Recorded Sessions, Recorded Webinars

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  • Reinvesting In Ourselves

       

    Webinar

    Featuring Bonnie DiJoseph, Susan McLaughlin, DJ Min, Aleka Sansom and Amy Walker of Vanguard

    When COVID-19 brought the world to its knees, the in-house agency at Vanguard didn’t exist. There was a plan to transition from creative services to a true in-house agency, but it was still early days. Early enough that when the pandemic hit, leadership questioned the merits of such an ambitious change amid uncertain times. Today, Vanguard's in-house agency looks back on its journey with pride. Not only were they able to take their creative advertising support from 100% external to 100% internal, they did it all virtually with employees who had never met in person. Tune in to hear how this powerhouse team is doing today. (Spoiler Alert: They were a 2021 In-House Agency of the Year finalist—so, they’re doing pretty well!)

    Category: Recorded Sessions, Recorded Webinars

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  • Showcase Your Creativity with Better Presentations

    Webinar

    Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

    Even though you’re all part of the same company, it’s still important for in-house agencies to show up and show off your creative prowess when developing presentations for clients. With a little extra care, you can craft presentations that not only impress your internal business partners, but advance your reputation and the trust clients have in you as a team. In this instructional webinar, we’ll hear how to add that extra bit of creative flair to everyday presentations without overdoing it. We’ll also learn how to apply visual and narrative storytelling to elevate even the most-basic presentations combined with streamlined techniques to enable high-quality decks when time is tight.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    Presented by Hollis Gesen (L), Program Manager and Jens Peterson (R), Program Manager, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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