Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Building an In-House Agency from the Ground Up

    Webinar

    Presented by Tara DeZao, Marketing Leader, Pegasystems

    Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

    Category: Recorded Sessions, Recorded Webinars

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  • Brand Leadership in ACTion

    Conference

    Presented by Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay Inc.

    For over 25 years, Mary Kay Inc.’s internal brand and creative agency, the Pink House, has supported the success of millions of female entrepreneurs across the globe by excelling in ACT: Agility, Creativity, and Teamwork. From award-winning package design to engaging social media content to immersive virtual experiences, the Pink House team ensures that the company’s Independent Beauty Consultants are the best representatives of the Mary Kay brand that they can be. By embracing the leadership principles of company founder, Mary Kay Ash, leaders of the Pink House inspire a diverse group of writers, designers and digital strategists to create all of the marketing content to ensure that the Mary Kay brand is as relevant as it is irresistible in nearly 40 countries worldwide.

    Category: Recorded Sessions, Past Conferences

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  • One Team, One Dream

    Conference

    Presented by Tracy Stallard, Global VP, DraftLine at Anheuser-Busch InBev

    One of the best things about working for a global brand is the assortment of talent, skillsets and belief systems that exist across the company. At the same time, that diversity of people and perspectives can be tough to unify—making leadership that much more important when it comes to aligning culture and connections across backgrounds and geographies. As the in-house agency supporting a multinational enterprise, the draftLine team at AB InBev has evolved a unified workforce that is as diverse as it is focused. In this session, we hear how their team came together, what keeps them together, and why their commitment to each other drives innovation in both the work they do and how they get it done.

    Category: Recorded Sessions, Past Conferences

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  • Passport to Leadership

    Conference

    Presented by Harriet Tolputt, Division Chief – Creative at International Monetary Fund

    With the world as our classroom, there are lessons to be learned about leadership from every corner of the globe. With a heart for storytelling and a penchant for design, world traveler Harriet Tolputt takes us along the unlikely journey that not only landed her in Washington, D.C., but put her at the center of 190 countries—leading the 50-person in-house agency at the International Monetary Fund (IMF). We learn about resilience from South Sudan, innovation from Afghanistan, and having fun from California—all of which have not only shaped Harriet’s approach to leadership but continue to inform her philosophy today.

    Category: Recorded Sessions, Past Conferences

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  • Brand New World

        headshot of Rebecca Burstein     headshot of Vanessa Salas

    Webinar

    Presented by Rebecca Burstein (L), Director of Brand Marketing & Creative Services and Vanessa Salas (R), Assistant Director of Brand Marketing and Creative Services at Bentley University

    Sometimes, the best laid (and budgeted and researched and approved) marketing plans go awry. Luckily, most plans have contingencies. But, what happens when your contingencies need contingencies? When you can’t meet with your external agency in person anymore? When internal, industry, national and global issues take center stage? How can you keep your plan moving forward when changes keep coming? Hear how the in-house agency at Bentley University approached—and ultimately developed—a pandemic-proof strategy to refresh its brand during an unprecedented year of change.

    Category: Recorded Sessions, Recorded Webinars

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  • Debunking the In-House Myth

     Webinar

     Presented by (L to R) Emily Foster, Director at IHAF, Jay Pattisall, Principal Analyst at Forrester Research and Marta Stiglin, Principal at Stiglin Consulting

    IHAF’s latest field study provides an in-depth look at the evolution of digital marketing in house. Fielded in partnership with Forrester Research, the data reveal opportunities for in-house agency teams to continue advancing their digital prowess on the path to becoming multi-media mature. Join IHAF director Emily Foster for a fireside chat with global agency analyst Jay Pattisall and in-house agency strategist Marta Stiglin, where they discuss the findings from the study, exchange insights on where the industry is headed, and offer sage advice for what in-house leaders should do to help their teams keep pace.

    Category: Recorded Sessions, Recorded Webinars

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  • Mastering Remote Communication: Establishing Presence in a Virtual World

    Webinar

    Presented by Shawn Fagan, Executive Coach, GK Training

    It may sound strange to talk about presence in a remote communication webinar, since the one thing we are not right now is physically present with one another. But if you define presence as the impression you make, you can find ways to improve your “executive presence,” even at a distance. In this highly interactive session, executive coach Shawn Fagan of GK Training will review concrete skills to boost the impressions you make without being in the same room with others—things like bedrock remote-communication habits, on-camera techniques, the five P’s of vocal variety, three steps for interjecting effectively, and the role of kinesthetic learning. Aside from camera skills, all of these are transferable to in-person communication when we get back to doing that again.

    Category: Recorded Sessions, Recorded Webinars

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  • Selling Creativity

     

    Webinar

    Presented by Kerry Feuerman, Founder, Last Hurdle

    Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    headshot of Emily Foster

    Webinar

    Presented by Emily Foster, Director at IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Making Time for Creative

    Webinar

    Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart 

    Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. 

    Category: Recorded Sessions, Recorded Webinars

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