Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Thinking Beyond the System

    headshot of Roger Hyde

    Conference

    Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy

    How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • Made You Look!

    headshot of Teresa Sausville

    Conference

    Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America

    This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • We’re All Mad Here—Living Creative Culture

       headshot of Robert Fisher    headshot of Chelsea Lancaster

     Conference

     Presented by Robert Fisher (L), Senior Production Artist and
     Chelsea Lancaster (R), Account Manager at Taco Bell Design

    The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls.

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • The Human Element

    headshot of Kristin Licata

    Conference

    Presented by Kristin Licata, Senior Director of Marketing Operations at Quicken Loans

    How do you assess the ROI of creativity? And, by that we mean creativity that transforms ideas into experiences. Let’s talk about investing in people to help drive better work, more-impactful creative and increased success for the business overall. In this lively session, hear how the ambitious in-house agency at Quicken Loans fuels its creative thinking—igniting talent to consistently deliver solutions that positively impact the business. 

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • Creativity Through Purpose, Vision & Voice

    headshot of Victoria Morrissey

    Conference

    Presented by Victoria Morrissey, Global Marketing & Brand Director at Caterpillar

    For nearly 100 years, Caterpillar has been helping its customers make meaningful and lasting progress possible while driving positive change around the globe. In 2019, Caterpillar’s Global Marketing & Brand Director, Victoria Morrissey, led the reinvigoration of the iconic brand—taking this complex manufacturer to market with a powerful new purpose, vision, and voice. Victoria talks about the intersection of science and story, the power of emotion (especially in the B2B space), and why you need to find the forest before you can evaluate the trees. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • The Intersection of Data and Design

    headshot of Ananta Engineer

    Conference

    Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands

    When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process. 

    Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences

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  • Creative Feedback: Punching Through the Anxiety

    headshot of Gaemer Gutierrez

    Conference

    Presented by Gaemer Gutierrez, Head of Creative at Living Proof

    For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • Where Agility Meets Creativity

    headshot of Francine Feder

    Conference

    Presented by Francine Feder, Vice President of Marketing Communications at Foot Locker

    As part of a youth-culture brand, the content team at Foot Locker is required to be faster and nimbler than most—with their finger on the pulse of what’s current when it comes to creative innovation and culture. Maintaining that pace takes stamina; it also takes dedication to the four A’s: Authenticity, Agility, Artistry and Always On. While Foot Locker is their focus, as part of a matrixed organization, this in-house agency also partners with the company’s other store brands—emerging as a leader by producing best-in-class work. Fast paced and forward thinking is the name of the game for this fleet-footed team, with case studies that substantiate their dexterity and creative prowess. 

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, Process

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  • Stretch to Reach New Levels

    headshot of Michelle Schoening

    Conference

    Presented by Michelle Schoening, Head of Creative Services & UX Development at Navy Federal Credit Union

    When we get comfortable, we get complacent, which means we often stop growing. Although it can be daunting, stretch goals and projects are the driving force behind breaking through those static states that often lead to mediocrity. In this session, hear how embarking on a stretch project can build your confidence, expand your capabilities and foster a culture of (calculated) risk-taking that can keep you and your in-house agency moving forward.  

    Category: Recorded Sessions, Organization/Operations, Past Conferences, People

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  • Unleashing Creativity for Good

      headshot of Lindsay Morris   headshot of Dave Weinberg

     Conference

     Presented by Lindsay Morris (L), Strategic Development Manager and
     Dave Weinberg (R), Sr. Solutions Consultant at Adobe

    Consumers increasingly value brands that support initiatives that are reflective of their personal beliefs and values. Purposeful brands even have sway over where consumers spend their time and money. As marketers, we must find ways to communicate brand values and do so authentically. What do you want consumers to know about what your brand stands for? This session showcases the power of creativity to drive positive change, with the United Nations Environment Programme (UNEP) and The Ocean Agency working in partnership with Adobe to rally support for ocean conservation and stronger climate action. Everyone has a story to tell; Adobe helps bring those stories to life!

    Category: Recorded Sessions, Creative, Past Conferences, Tools and Technology

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