Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Selling Creativity

     

    Webinar

    Presented by Kerry Feuerman, Founder, Last Hurdle

    Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    headshot of Emily Foster

    Webinar

    Presented by Emily Foster, Director at IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Making Time for Creative

    Webinar

    Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart 

    Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. 

    Category: Recorded Sessions, Recorded Webinars

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  • Thinking Beyond the System

    headshot of Roger Hyde

    Conference

    Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy

    How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • Made You Look!

    headshot of Teresa Sausville

    Conference

    Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America

    This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • We’re All Mad Here—Living Creative Culture

       headshot of Robert Fisher    headshot of Chelsea Lancaster

     Conference

     Presented by Robert Fisher (L), Senior Production Artist and
     Chelsea Lancaster (R), Account Manager at Taco Bell Design

    The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls.

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • The Human Element

    headshot of Kristin Licata

    Conference

    Presented by Kristin Licata, Senior Director of Marketing Operations at Quicken Loans

    How do you assess the ROI of creativity? And, by that we mean creativity that transforms ideas into experiences. Let’s talk about investing in people to help drive better work, more-impactful creative and increased success for the business overall. In this lively session, hear how the ambitious in-house agency at Quicken Loans fuels its creative thinking—igniting talent to consistently deliver solutions that positively impact the business. 

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • Creativity Through Purpose, Vision & Voice

    headshot of Victoria Morrissey

    Conference

    Presented by Victoria Morrissey, Global Marketing & Brand Director at Caterpillar

    For nearly 100 years, Caterpillar has been helping its customers make meaningful and lasting progress possible while driving positive change around the globe. In 2019, Caterpillar’s Global Marketing & Brand Director, Victoria Morrissey, led the reinvigoration of the iconic brand—taking this complex manufacturer to market with a powerful new purpose, vision, and voice. Victoria talks about the intersection of science and story, the power of emotion (especially in the B2B space), and why you need to find the forest before you can evaluate the trees. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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  • The Intersection of Data and Design

    headshot of Ananta Engineer

    Conference

    Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands

    When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process. 

    Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences

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  • Creative Feedback: Punching Through the Anxiety

    headshot of Gaemer Gutierrez

    Conference

    Presented by Gaemer Gutierrez, Head of Creative at Living Proof

    For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

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