IHAF Conference: A Seat at the Table
It’s the dream of every in-house agency—to have a seat at the table. Whether it’s being pulled in earlier by our client partners or having a chance to influence senior leaders in making decisions that affect our future, we all aspire to play a more strategic role within our organizations. In early 2019, the in-house agency at Orvis decided to create an internal board of directors to stay close to company strategy and remain top-of-mind with leadership. Comprised of executives and an external advisor, this newly formed board is working to future-proof the agency at Orvis.
Presented by Alex White, Creative Director of Brand Strategy at Orvis & Jarrett King, Director, Experience Design & Creative at The Coca-Cola Company
Past Presentations, Organization/Operations, Past Conferences, Process