IHAF Conference: Restyling the Brand
Since its inception in 2009, Trunk Club’s sales-driven approach has fueled its growth—despite limited investment in brand strategy. Originally a personalized styling service for men that expanded to include women, Trunk Club found it was not only facing multiple new competitors, but a downturned retail environment. The need to scale, and do so efficiently, while maintaining a customer-first focus was key to attracting a broader audience. In this session, CMO Linda Bartman will share her experiences over the past year evolving Trunk Club’s value proposition to reposition the business up for increased success. Her balanced view on what it takes to embed marketing team DNA into the culture while building a scalable infrastructure and strategy is the story of how to fashion a more-competitive corporate brand.
Presented by Linda Bartman, Chief Marketing Officer at Trunk Club
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