Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Video Editing for the Rest of Us

    Webinar

    With Adobe Stock and Adobe Premiere Rush, the app for editing and sharing videos online, you’ve got everything you need to create stunning video content in no time. And, because Adobe Premiere Rush works seamlessly across desktop and mobile, you can also publish in minutes—no matter where you are. Join the experts at Adobe as they walk us through the latest tools in their creative suite, gaining insight on how your in-house agency can up its video game.

    Presented by Dave Weinberg, Senior Solutions Consultant at Adobe

    Category: Recorded Sessions, Recorded Webinars

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  • Getting It Right: Process & Positioning

    Webinar

    In this webinar, Corey O’Brien of Aquent Studios, and Jen Miller, creative ops guru, share how truly successful in-house agencies are getting it right by treating their operational challenges like the juiciest, most creative projects in the queue—using their problem-solving muscle to put an end to messy processes while enabling the team to shine. This stimulating session shares insight on how to re-frame in-house agency operations into a series of ongoing projects by engaging the team in “creative workouts” to address operational issues, developing visual and verbal solutions for more-intuitive processes, and using your creative firepower to successfully communicate your value to the greater organization.

    Presented by Corey O’Brien, Vice President and Jen Miller, Consultant at Aquent Studios

    Category: Recorded Sessions, Recorded Webinars

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  • Selling TV on a Shoestring

    Webinar

    Traditionally, networks reach out to big agencies with big budgets to launch and promote their upcoming television shows. It’s an interesting time in media, however, with in-house agencies starting similarly big conversations on much smaller budgets. In this webinar, we hear how AT&T’s in-house agency followed up its Grand Clio-winning press kit for the first season of Mr. Mercedes with a groundbreaking campaign for Season 2. Learn about working harder and smarter, while identifying opportunities for modest budgets to yield big ideas with impact.

    Presented by John Vetter, Nicole Gunther and Richard Griffin at AT&T 

    Category: Recorded Sessions, Recorded Webinars

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  • Buy-In on Briefs & Briefings

    Webinar

    The creative brief. Do you have one? Is it like pulling teeth getting your team to use it? Join Joyce Gallagher Sullivan and Tom Weisend as they share their experience leading corporate creative and agency teams to effectively leverage creative briefs and briefings. They touch on a few different templates, talk about leveraging briefs to align the team and the work, and offer suggestions to help you gain buy-in among those on your team, enabling success. 

    Presented by Joyce Gallagher Sullivan, AVP Philantrophy Communications and Tom Weisend, Director of Creatie Strategy & Account Management at Dana-Farber Cancer Institute and the Jimmy Fund

    Category: Recorded Sessions, Recorded Webinars

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  • Design Remix—From Craft to Culture

    Conference

    As design teams scale and reinvent themselves to meet the unrelenting pace of technological and societal change, the prevailing attention given to mastering craft must also be given to cultivating culture. Cultural change, however, is often the most challenging to undertake. In this inspiring session, IBM Design Executive Shani Sandy offers her perspective and shares her experience regarding the most fundamental redesign of all—cultural transformation.

    Presented by Shani Sandy, Design Executive at IBM

    Category: Recorded Sessions

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  • One Vision, One Voice

    Conference

    As the central nervous system of global finance, Bloomberg delivers news, data and technology that powers the world’s markets. Bloomberg also stands for leadership in global politics and philanthropy with Michael Bloomberg (three-term mayor of NYC and key influencer of issues from public health to climate change) as CEO. With such a complex mix of brands, products and initiatives, speaking to various audiences with a single voice is essential—and essentially what Bloomberg Studio has mastered. Join Deirdre Bigley and Michael Eisenreich for a candid reveal of what it took to envision, advocate for and advance a marketing and corporate creative organization that was ultimately named In-House Agency of the Year.

    Presented by Deirdre Bigley, Chief Marketing Officer & Michael Eisenreich, Global Head of Bloomberg Studio at Bloomberg LP

    Category: Recorded Sessions

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  • Outhouse to In-House—A Creative POV

    Conference

    The transition from big-time ad agency to corporate creative services can be fraught with apprehension, at best, and endless second-guessing, at worst. After all, the move is often mistakenly associated with the winding down of a career. Like our industry, however, things evolve. And that’s good. We learn that creativity can’t be confined. Nor does it require patterned walls or purple furniture. In this session, Todd Miller shares his journey from the outside in, including how embracing the full potential of the in-house model can not only successfully advance the work, but recruitment, client relationships and people’s lives. (Notwithstanding the fact that his current workplace has purple furniture, the work came first.)

    Presented by Todd Miller, Chief Creative Director, The Cooler at Experian

    Category: Recorded Sessions

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  • Premier Sponsor Presentation: Media Monks

    Conference

    While in-house agencies have a unique understanding of their brands and audiences, a key challenge is providing the continuous stream of personalized content and standout experiences today’s consumers demand. Leveraging best-in-class technology and a global talent network, MediaMonks helps brands stretch budgets further (and smarter) to rapidly produce integrated content at scale. In this brief-but-enlightening session, MediaMonks founder, Wes ter Haar, reveals the techtronic trends in-house agencies need to know to add value and ensure relevance in the future.

    Presented by Wesley ter Haar, Co-Founder & COO at MediaMonks

    Category: Recorded Sessions

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  • Got Rights? Securing Proper Permissions & Releases

    Webinar

    Do you have the rights to use that image, asset or element? If you just grabbed it off the Internet, then you'd better grab your wallet. Making sure you have proper permissions to use music, photos, and images of actors, models and real people is crucial, no matter the size of your production or where it might be seen. Managing those rights can be complex, which means you could be at risk—without even knowing it. In this webinar, experts from TEAM Companies take us through the steps and tools necessary to mitigate such dangers including understanding the key elements of a model release, hidden exposures when using stock images, and the critical aspects of rights negotiation.

    Presented by Greg Smith, Mark Egmon and Rori Floyd at The TEAM Companies

    Category: Recorded Sessions, Recorded Webinars

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  • Is a Virtual Model Right for Your Team?

    Webinar

    The traditional in-house agency borrows heavily from the external model. One thing that holds true for agencies of all types, however, is their carefully curated environments—the purpose-built spaces where creatives bounce ideas off each other. That’s where the magic happens. The question is, can the magic still happen without the environment? In this session, Jack Teuber, head of the Creative Team at PwC (an In-House Agency of the Year finalist), shares his experience leading a virtual department of 100 FTEs, over half of whom toil happily from their homes—Maine to Montana. Jack discusses the cultural, technological and leadership norms that make PwC’s model work including how they work together to overcome challenges.

    Presented by Jack Teuber, Managing Director, Creative Leader at PwC

    Category: Recorded Sessions, Recorded Webinars

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