Benchmarking Data

  • Focus Your In-House Agency Strategy To Expand Marketing’s Influence

    2020 Report

    In-house agencies are suffering the same identity crisis that’s plaguing CMOs and the reputation of marketing. This Forrester Research report, based on a joint study with IHAF, reveals that in-house agencies continue to struggle with resources and curtailed leadership. Analysis of double-digit growth firms reveals that the solution lies outside the corporate marketing organization.

    Category: Benchmarking Data

    Download
  • Redefining the In-House Agency

    2019 Field Study

    Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.

    Category: Benchmarking Data, Operations and Staffing

    Download
  • Unleash the Potential of In-House Agencies

    2018 Report

    The stereotypes surrounding in-house agencies stand in the way of them being the vital marketing partners that CMOs need. This Forrester Research report, based on a joint study with IHAF, reveals that in-house agencies are overworked, under-resourced, and underappreciated—and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

    Category: Benchmarking Data

    Download
  • In-House Agencies Today

    2018 Field Study

    Our state-of-the-industry report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

    Download
  • The Ultimate Balancing Act

    2017 Infographic

    An engaging infographic focused on resource management, including a look at the resource planning, allocation and tracking practices of in-house agencies. Produced in partnership with Workfront.

    Category: Benchmarking Data, Project and Processes

    Download
  • Building Today for Tomorrow

    2016 Field Study

    This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.

    Category: Benchmarking Data, Operations and Staffing

    Download
  • Projects, Processes & Performance

    2015 Infographic

    A visual of in-house projects, processes and performance. Over 120 in-house agencies participated, providing insight into the variety of work they undertake as well as the practices they employ to advance their programs and measure the effectiveness of their teams. Produced in partnership with 451 Marketing.

    Category: Project and Processes

    Download
  • In-House Agency Report Card 2.0

    2015 Report

    Performance feedback from over 300 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.

    Category: Operations and Staffing

    Download