Benchmarking Data

  • In-House Agencies Today

    Our 2018 State-of-the-Industry Report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

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  • The Ultimate Balancing Act

    An engaging infographic centered on resource management, including a look at the resource planning, allocation and tracking practices of in-house agencies. Produced in partnership with Workfront.

    Category: Benchmarking Data, Project and Processes

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  • Building Today for Tomorrow

    This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.

    Category: Benchmarking Data, Operations and Staffing

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  • Projects, Processes & Performance

    An IHAF study of the internal agency community on their projects, processes and performance. Over 120 in-house agencies responded, providing insight into the variety of work they undertake as well as the practices they employ to advance those programs and measure the effectiveness of their teams.

    Category: Project and Processes

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  • Are We There Yet?

    In-house agencies are working hard to build infrastructures that deliver value both in how they manage corporate resources and how they engage consumers. IHAF’s latest field study examines the operating practices and organizational structures of in-house agencies today, recognizing the call for skillfulness, efficiency and flexibility in the face of an ever-changing marketing landscape.

    Category: Operations and Staffing

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  • In-House Agency Report Card 2.0

    Performance feedback from over 300 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.

    Category: Operations and Staffing

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  • Work/Life Balance Sheet

    An IHAF study providing salary data across a range of internal agency functions, as reported by over 100 companies. With a growing number of employees engaged in non-work-related activities on the job, there has been a shift in the productivity of today’s workforce. As hiring restrictions loosen and in-house agencies expand, it will be essential to establish management practices that are not only considerate of salary but of the new work/life balance sheet.

    Category: Compensation

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  • The Rise of the In-House Agency

    Findings from an ANA survey of over 200 client-side marketers revealing the advantages and disadvantages of in-house agencies, costs, services, and the degree to which in-house teams are displacing external providers. This study was produced in partnership with IHAF.

    Category: Operations and Staffing

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