Benchmarking Data

  • Redefining the In-House Agency

    Our 2019 study, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.

    Category: Benchmarking Data, Operations and Staffing

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  • Focus Your In-House Agency Strategy To Expand Marketing’s Influence

    In-house agencies are suffering the same identity crisis that’s plaguing CMOs and the reputation of marketing. Forrester’s partnership and joint survey with the In-House Agency Forum (IHAF)
    reveals that in-house agencies continue to struggle with resources and curtailed leadership. And our analysis of double-digit growth firms reveals that the solution lies outside the marketing department.

    Category: Benchmarking Data

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  • In-House Agencies Today

    Our State-of-the-Industry Report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

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  • Unleash the Potential of In-House Agencies

    The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester’s partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies are overworked, under-resourced, and underappreciated—and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

    Category: Benchmarking Data

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  • The Ultimate Balancing Act

    An engaging infographic centered on resource management, including a look at the resource planning, allocation and tracking practices of in-house agencies. Produced in partnership with Workfront.

    Category: Benchmarking Data, Project and Processes

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  • Building Today for Tomorrow

    This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.

    Category: Benchmarking Data, Operations and Staffing

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  • Projects, Processes & Performance

    An IHAF study of the internal agency community on their projects, processes and performance. Over 120 in-house agencies responded, providing insight into the variety of work they undertake as well as the practices they employ to advance those programs and measure the effectiveness of their teams.

    Category: Project and Processes

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  • Are We There Yet?

    In-house agencies are working hard to build infrastructures that deliver value both in how they manage corporate resources and how they engage consumers. IHAF’s latest field study examines the operating practices and organizational structures of in-house agencies today, recognizing the call for skillfulness, efficiency and flexibility in the face of an ever-changing marketing landscape.

    Category: Operations and Staffing

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