Benchmarking Data

  • Debunking the In-House Myth

    2020 Field Study

    Our latest field study provides an in-depth look at how digital marketing has evolved in house. A total of 288 unique companies participated in this study, which was fielded in partnership with Forrester Research. What opportunities do internal agencies have to advance their digital effectiveness? What does it take to become digitally mature? Download our year-end report to find out.

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  • The Brands' Guide To In-Housing Media

    2020 Report

    The headlines about brands moving more marketing functions in-house have CMOs asking, “Should we move media in-house, too?” Based on a joint study with IHAF, this step-by-step guide by Forrester Research explores how marketing leaders who are ready to advance their cultures, operations, and partner relationships are taking on the daunting task of insourcing media, starting with digital.

    Category: Benchmarking Data

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  • Focus Your In-House Agency Strategy To Expand Marketing’s Influence

    2020 Report

    In-house agencies are suffering the same identity crisis that’s plaguing CMOs and the reputation of marketing. Based on a joint study with IHAF, this report by Forrester Research explores why in-house agencies continue to struggle with resources and curtailed leadership. Analysis of double-digit growth firms reveals that the solution lies outside the corporate marketing organization.

    Category: Benchmarking Data

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  • Redefining the In-House Agency

    2019 Field Study

    Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.

    Category: Benchmarking Data, Operations and Staffing

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  • Unleash the Potential of In-House Agencies

    2018 Report

    The stereotypes surrounding in-house agencies stand in the way of them being the vital marketing partners that CMOs need. This report by Forrester Research reveals that in-house agencies are overworked, under-resourced, underappreciated and CMOs are complicit. Tap into this provocative POV to understand why maturing your in-house agency strategy is a necessary marketing investment.

    Category: Benchmarking Data

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  • In-House Agencies Today

    2018 Field Study

    Our state-of-the-industry report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

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  • The Ultimate Balancing Act

    2017 Infographic

    An engaging infographic focused on resource management, including a look at the resource planning, allocation and tracking practices of in-house agencies. Produced in partnership with Workfront.

    Category: Benchmarking Data, Project and Processes

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  • Building Today for Tomorrow

    2016 Field Study

    This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.

    Category: Benchmarking Data, Operations and Staffing

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  • Projects, Processes & Performance

    2015 Infographic

    A visual of in-house projects, processes and performance. Over 120 in-house agencies participated, providing insight into the variety of work they undertake as well as the practices they employ to advance their programs and measure the effectiveness of their teams. Produced in partnership with 451 Marketing.

    Category: Project and Processes

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