Operations and Staffing

  • Building Today for Tomorrow

    A state-of-the-industry report detailing the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are also included.

    Category: Benchmarking Data, Operations and Staffing

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  • Are We There Yet?

    In-house agencies are working hard to build infrastructures that deliver value both in how they manage corporate resources and how they engage consumers. IHAF’s latest field study examines the operating practices and organizational structures of in-house agencies today, recognizing the call for skillfulness, efficiency and flexibility in the face of an ever-changing marketing landscape.

    Category: Operations and Staffing

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  • In-House Agency Report Card 2.0

    Performance feedback from over 300 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.

    Category: Operations and Staffing

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  • The Rise of the In-House Agency

    Findings from an ANA survey of over 200 client-side marketers revealing the advantages and disadvantages of in-house agencies, costs, services, and the degree to which in-house teams are displacing external providers. This study was produced in partnership with IHAF.

    Category: Operations and Staffing

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  • Internal to International: It’s a Small World After All

    Establishing an integrated, global brand is a significant challenge for many companies. This study explores the realities and resulting strategies that internal teams employ to support business abroad.

    Category: Operations and Staffing

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  • In Search of the Silver Bullet

    A study focused on the in-house agency business model—the findings of which were matched against our 2007 profile study, providing comparative data on spending and services, as well as sample organizational charts.

    Category: Operations and Staffing

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