Operations and Staffing

  • People and Our Priorities

    2022 Field Study

    Our latest benchmarking study is all about people. Fielded in partnership with Forrester Research, the findings highlight employee values, career pathing, job satisfaction, and more as reported by nearly 400 respondents. Download the full report for the latest trends regarding in-house agency teams and talent.

    Category: Benchmarking Data, Operations and Staffing

    Download
  • In-House Agency Report Card 3.0

    2022 Report

    Performance feedback from over 1,300 clients actively engaged with 30 in-house agencies across a variety of industries. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.

    Category: Benchmarking Data, Operations and Staffing

    Download
  • Redefining the In-House Agency

    2019 Field Study

    Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.

    Category: Benchmarking Data, Operations and Staffing

    Download
  • In-House Agencies Today

    2018 Field Study

    Our state-of-the-industry report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

    Download
  • Building Today for Tomorrow

    2016 Field Study

    This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.

    Category: Benchmarking Data, Operations and Staffing

    Download
  • Are We There Yet?

    2014 Field Study

    In-house agencies are working hard to build infrastructures that deliver value both in how they manage corporate resources and how they engage consumers. IHAF’s latest field study examines the operating practices and organizational structures of in-house agencies today, recognizing the call for skillfulness, efficiency and flexibility in the face of an ever-changing marketing landscape.

    Category: Operations and Staffing

    Download
  • The Rise of the In-House Agency

    2013 Field Study

    Findings from an ANA survey of over 200 client-side marketers revealing the advantages and disadvantages of in-house agencies, costs, services, and the degree to which in-house teams are displacing external providers. This study was produced in partnership with IHAF.

    Category: Operations and Staffing

    Download
  • Internal to International: It’s a Small World After All

    2011 Field Study

    Establishing an integrated, global brand is a significant challenge for many companies. This study explores the realities and resulting strategies that internal teams employ to support business abroad.

    Category: Operations and Staffing

    Download
  • In Search of the Silver Bullet

    2010 Field Study

    A study focused on the in-house agency business model—the findings of which were matched against our 2007 profile study, providing comparative data on spending and services, as well as sample organizational charts.

    Category: Operations and Staffing

    Download