2022 Field Study
Our latest benchmarking study is all about people. Fielded in partnership with Forrester Research, the findings highlight employee values, career pathing, job satisfaction, and more as reported by nearly 400 respondents. Download the full report for the latest trends regarding in-house agency teams and talent.
Category: Benchmarking Data, Operations and Staffing
Download2022 Report
Performance feedback from over 1,300 clients actively engaged with 30 in-house agencies across a variety of industries. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.
Category: Benchmarking Data, Operations and Staffing
Download2019 Field Study
Our industry introspective, Redefining the In-House Agency, provides a look at the cultural nuances that impact in-house practices and performance, with added color from external agencies and client-side marketers. Fielded in partnership with Forrester Research, 368 companies shared their views. What opportunity do in-house agencies have to redefine themselves? Download our report to find out.
Category: Benchmarking Data, Operations and Staffing
DownloadCategory: Benchmarking Data, Project and Processes, Operations and Staffing
Download2018 Infographic
An abbreviated version of In-House Agencies Today, this infographic summarizes the top ten takeaways from our state-of-the-industry report.
Category: Benchmarking Data, Project and Processes, Operations and Staffing, Focused Content
Download2016 Field Study
This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.
Category: Benchmarking Data, Operations and Staffing
Download2014 Field Study
In-house agencies are working hard to build infrastructures that deliver value both in how they manage corporate resources and how they engage consumers. IHAF’s latest field study examines the operating practices and organizational structures of in-house agencies today, recognizing the call for skillfulness, efficiency and flexibility in the face of an ever-changing marketing landscape.
Category: Operations and Staffing
Download2013 Field Study
Findings from an ANA survey of over 200 client-side marketers revealing the advantages and disadvantages of in-house agencies, costs, services, and the degree to which in-house teams are displacing external providers. This study was produced in partnership with IHAF.
Category: Operations and Staffing
Download2011 Field Study
Establishing an integrated, global brand is a significant challenge for many companies. This study explores the realities and resulting strategies that internal teams employ to support business abroad.
Category: Operations and Staffing
Download2010 Field Study
A study focused on the in-house agency business model—the findings of which were matched against our 2007 profile study, providing comparative data on spending and services, as well as sample organizational charts.
Category: Operations and Staffing
Download
IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
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