Project and Processes

  • In-House Agencies Today

    2018 Field Study

    Our state-of-the-industry report, In-House Agencies Today, details the functional competencies, service offerings, project composition and operating practices of today's internal agencies—with additional perspective from external agencies and client-side marketers. A total of 325 companies participated in this study, which was fielded in partnership with Forrester Research.

    Category: Benchmarking Data, Project and Processes, Operations and Staffing

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  • The Ultimate Balancing Act

    2017 Infographic

    An engaging infographic focused on resource management, including a look at the resource planning, allocation and tracking practices of in-house agencies. Produced in partnership with Workfront.

    Category: Benchmarking Data, Project and Processes

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  • Projects, Processes & Performance

    2015 Infographic

    A visual of in-house projects, processes and performance. Over 120 in-house agencies participated, providing insight into the variety of work they undertake as well as the practices they employ to advance their programs and measure the effectiveness of their teams. Produced in partnership with 451 Marketing.

    Category: Project and Processes

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  • Go Digital or Go Home

    2012 Field Study

    Reveals how digital marketing is being leveraged and what role in-house agencies have the potential to play—with three-quarters indicating that their teams handle digital marketing and 80% predicting an increase in volume and complexity.

    Category: Project and Processes

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  • Focus on Value—Yours!

    2011 Field Study

    This study provides insight into the specifications, volume and turnaround times of various in-house agency projects as well as the pricing, tracking and labor reporting associated with that work.

    Category: Project and Processes

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  • Traffic. Who Needs It?

    2010 Field Study

    Explores the project scheduling and workflow management practices of in-house agencies. As agencies seek efficiency gains through automation and consolidation, the question of how best to orchestrate the scheduling, resourcing and oversight of project deliverables remains.

    Category: Project and Processes

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  • Project Tracking is Key to Measuring Performance

    2009 Field Study

    Implementation of an in-house agency offers the potential for significant savings over outsourcing. This study offers comparative data regarding the time tracking, estimating and project-pricing practices of internal advertising organizations.

    Category: Project and Processes

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