Category: Benchmarking Data, Project and Processes, Operations and Staffing
Download2018 Infographic
An abbreviated version of In-House Agencies Today, this infographic summarizes the top ten takeaways from our state-of-the-industry report.
Category: Benchmarking Data, Project and Processes, Operations and Staffing, Focused Content
Download2017 Infographic
An engaging infographic focused on resource management, including a look at the resource planning, allocation and tracking practices of in-house agencies. Produced in partnership with Workfront.
Category: Benchmarking Data, Project and Processes
Download2015 Infographic
A visual of in-house projects, processes and performance. Over 120 in-house agencies participated, providing insight into the variety of work they undertake as well as the practices they employ to advance their programs and measure the effectiveness of their teams. Produced in partnership with 451 Marketing.
Category: Project and Processes
Download2014 Field Study
This study examines the expanded role that in-house agencies are playing in the digital marketing space, from design to development to deployment.
Category: Project and Processes
Download2012 Field Study
Reveals how digital marketing is being leveraged and what role in-house agencies have the potential to play—with three-quarters indicating that their teams handle digital marketing and 80% predicting an increase in volume and complexity.
Category: Project and Processes
Download2011 Field Study
This study provides insight into the specifications, volume and turnaround times of various in-house agency projects as well as the pricing, tracking and labor reporting associated with that work.
Category: Project and Processes
Download2010 Field Study
Explores the project scheduling and workflow management practices of in-house agencies. As agencies seek efficiency gains through automation and consolidation, the question of how best to orchestrate the scheduling, resourcing and oversight of project deliverables remains.
Category: Project and Processes
Download2009 Field Study
Implementation of an in-house agency offers the potential for significant savings over outsourcing. This study offers comparative data regarding the time tracking, estimating and project-pricing practices of internal advertising organizations.
Category: Project and Processes
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IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
