Project and Processes

  • Resource Management Infographic

    Resource Management: The Ultimate Balancing Act. A look at the resource planning, allocation and tracking practices of in-house agencies. 

    Category: Benchmarking Data, Project and Processes

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  • Projects, Processes & Performance

    An IHAF study of the internal agency community on their projects, processes and performance. Over 120 in-house agencies responded, providing insight into the variety of work they undertake as well as the practices they employ to advance those programs and measure the effectiveness of their teams.

    Category: Project and Processes

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  • Go Digital or Go Home

    Reveals how digital marketing is being leveraged and what role in-house agencies have the potential to play—with three-quarters indicating that their teams handle digital marketing and 80% predicting an increase in volume and complexity.

    Category: Project and Processes

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  • Focus on Value—Yours!

    This study provides insight into the specifications, volume and turnaround times of various in-house agency projects as well as the pricing, tracking and labor reporting associated with that work.

    Category: Project and Processes

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  • Traffic. Who Needs It?

    Explores the project scheduling and workflow management practices of in-house agencies. As agencies seek efficiency gains through automation and consolidation, the question of how best to orchestrate the scheduling, resourcing and oversight of project deliverables remains.

    Category: Project and Processes

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  • Project Tracking is Key to Measuring Performance

    Implementation of an in-house agency offers the potential for significant savings over outsourcing. This study offers comparative data regarding the time tracking, estimating and project-pricing practices of internal advertising organizations.

    Category: Project and Processes

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