Conference

Presented by Adrienne Lucas, Global Head of Strategic Partnerships & DEI, The One Club for Creativity

Hiring and retaining people of color requires intentionality, authenticity and grit. If you are ready to embark on more-purposeful hiring practices, industry agnostic organizations such as The One Club for Creativity are here to help. The One Club is a nonprofit creative advertising organization founded in the 1960s to celebrate and support the global creative community. For over a half-century, they have partnered with countless in-house agencies to attract talent of color, reduce turnover, drive innovation and enable profitability. Join Adrienne Lucas for a candid conversation and actionable tips that you and your team can take to improve your diversity-hiring practices.

Conference

Presented by Becky Kamowitz, Senior Director of Marketing Communications, The Skin Cancer Foundation

Fifteen years ago, a beauty brand approached The Skin Cancer Foundation with these magic words: “We want to make a difference.” What started out as an extended brainstorming session became a recurring mobile skin cancer screening program known as Destination Healthy Skin. Over the years, with vital support from sun-protection product manufacturers, pharmaceutical companies, and retailers, the Skin Cancer Foundation has provided over 29,000 free life-saving screenings nationwide, while reaching millions more via media coverage. In this inspired session, we gain an understanding of what makes a successful, sustainable partnership between nonprofit and for-profit corporations, and what pitfalls to avoid.

Conference

Presented by Paige McCrensky, VP, Marketing & Brand Communications, Americas, Getty Images

Ninety percent of information transmitted to the brain is visual. It’s sixty times faster to process visual information than text. And content with visuals results in ninety-four percent more views than content without visuals. All of this is to say that visual storytelling has become the world’s primary language. Getty Images’ Paige McCrensky reveals the top five trends that are key to creating compelling visual stories and driving purposeful engagement with target audiences. Learn how authenticity and representation are essential to connecting with consumers and the role visuals play in today’s digital age.

Conference

Presented by Paula Alexander, Sr. Director, Sustainability, The Clorox Company

Though sustainability has become more difficult to operationalize and the stakes are higher than ever, it remains a key business initiative with much positive momentum. In this conscious keynote, Paula Alexander leverages decades of experience in both sustainability and marketing to provide insight and inspiration on how to balance profit with purpose, especially when the going gets tough. She talks about best practices for sustainability goal setting, integration and communication. And she highlights some of the work the in-house agency Electro has done in support of Burt’s Bees, a business unit of The Clorox Company.

Conference

Presented by Chris Phillips, VP, Managing Director, Maverick Studios, Inspire Brands

Fewer than four years ago, Maverick Studios made it their mission to maximize speed, service and savings without compromising quality in support of Inspire Brand’s portfolio of legendary brands. What they didn’t know at that time was just how quickly they would grow. In this compelling keynote, Chris Phillips shares a few of the value stories that helped Maverick Studios shape its identity and culture and build its reputation—all reinforcing the team’s commitment to delivering meaningful, purposeful advertising solutions. From collaboration and empowerment to creativity and innovation to client partnership and results, we hear about the agency’s guiding principles, purpose, and the impact it aims to make in the advertising industry.

Conference

Presented by Rebecca Kovalcik, Senior Creative Director, Danone

Leadership is more important than ever, particularly in today’s evolving culture and marketplace. The opportunity to affect positive change by aligning our work with our purpose is significant—finding authentic ways to weave it through our respective organizations to enable stronger teams and more impactful solutions. Purpose and passion can inspire teams to face tough times with resilience and resolve. Through a mix of personal storytelling and professional experience, this session challenges outdated ways of looking at our work lives, underscoring the power of purpose-driven leadership which often arises from the most unexpected places.

Conference

Presented by Andrew Davis, Bestselling Author and Keynote Speaker, Monumental Shift

Artificial intelligence feels a lot like magic, especially for teams striving for agility. Craft a smart prompt and behold, chatGPT pens your campaign copy. Ask DALL-E to conjure-up brand visuals. Shazam! Have Google Duplex set-up your meetings, and Abracadabra. AI is revolutionizing the way we engage, communicate, and build relationships with customers and colleagues. Like any spellbinding magic, AI also harbors a dark side. A single AI-powered blunder can turn engaged audiences and supportive colleagues into skeptics and critics, eroding your most prized possession—the trust you’ve earned. In this thrilling keynote, Andrew Davis guides us through the maze of AI, including how to harness its magic without sabotaging relationships.

Conference

Presented by Sumit Ajwani, Founder & CEO, Makers

Inventors, entrepreneurs, dreamers, and artists sometimes get stuck between ideation and creation. They stall at the intersection of coming up with an idea and making it happen because assorted challenges block their path forward. This year’s title sponsor, Makers, has taken on nearly every type of production challenge—from dynamic brand activations to Super Bowl spots to building homes for Habitat for Humanity. Makers empowers producers to defy conventional production norms by employing a set of steps that bridges the gap between ideation and creation. Get to know Makers and hear about their unique approach to bringing ideas to life.