Program Calendar

  • IHAF Women's Leadership Summit

    April 29, 2021 12:00pm EDT

    The IHAF Women’s Leadership Summit is a one-day, virtual conference that centers on what in-house agency leaders are doing to take their organizations to the next level—turning trials into...
  • Building an In-House Agency from the Ground Up

    May 06, 2021 1:00pm EDT

    Presented By: Tara DeZao, Director, Content and Creative Services, Oracle Data Cloud

    Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that...
  • Win-Housing: How Creative Tech Can Supercharge Your IHA

    May 20, 2021 1:00pm EDT

    Presented By: Matt Perry, SVP, Managing Director, Americas, Genero

    Despite the undeniable benefits of an in-house agency, challenges with creative production exist around resource constraints, capability limitations, creative diversity, geographic reach and group thi...
  • Becoming a Respected Growth Enabler

    June 03, 2021 1:00pm EDT

    Presented By: Becky Ziegler, VP, Marketing, Big Lots!

    If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new c...
  • In-House Agency Roundtable on DE&I

    June 08, 2021 9:00am EDT

    Our 2021 Roundtables explore Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. From the resources we hire to the stories we tell to the images we choose to...
  • In-House Agency Roundtable on DE&I

    June 10, 2021 9:00am CDT

    Our 2021 Roundtables explore Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. From the resources we hire to the stories we tell to the images we choose to...
  • In-House Agency Roundtable on DE&I

    June 15, 2021 9:00am PDT

    Our 2021 Roundtables explore Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. From the resources we hire to the stories we tell to the images we choose to...
  • Tackling the Stack—A Marketing Technology Roadmap

    June 24, 2021 1:00pm EDT

    Presented By: Marissa Eddings, Director, Digital Content Publishing & In-House Creative, 7-Eleven

    As in-house agencies continue to advance their digital marketing expertise and contribution, a suitable martech stack to support their efforts has become increasingly important. From project managemen...
  • Optimizing Your Membership

    July 15, 2021 1:00pm EDT

    Presented By: Emily Foster, Director, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team t...
  • Meeting the Rising Demand for Video on Falling Budgets

    July 29, 2021 1:00pm EDT

    Presented By: Tyler Webb, CRO, Cinebody

    With the rise in video consumption bumping up against an ever-expanding array of distribution channels and ever-shrinking budgets, finding new ways to produce videos for less has never been more essen...