Program Calendar

  • Tackling the Stack—A Marketing Technology Roadmap

    June 24, 2021 1:00pm EDT

    Presented By: Marissa Eddings, Director, Digital Content Publishing & In-House Creative, 7-Eleven

    As in-house agencies continue to advance their digital marketing expertise and contribution, a suitable martech stack to support their efforts has become increasingly important. From project managemen...
  • Optimizing Your Membership

    July 15, 2021 1:00pm EDT

    Presented By: Emily Foster, Director, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team t...
  • Meeting the Rising Demand for Video on Falling Budgets

    July 29, 2021 1:00pm EDT

    Presented By: Tyler Webb, CRO, Cinebody

    With the rise in video consumption bumping up against an ever-expanding array of distribution channels and ever-shrinking budgets, finding new ways to produce videos for less has never been more essen...
  • Making the Most of Your Media Investment

    August 12, 2021 1:00pm EDT

    Presented By: Tod Loofbourrow, CEO, ViralGains

    We all want to produce advertising that produces clear business results. One of the ways we do this is by leveraging ad strategies and technology to gauge consumer interest in assorted messa...
  • The Creative Effectiveness Ladder

    October 14, 2021 1:00pm EDT

    Presented By: David Tiltman, VP of Content, WARC

    While it’s common for our best creative campaigns to deliver outstanding results to the business, it’s also a challenge to consistently reach that bar across the majority of work we produc...
  • 2021 IHAF Conference & Awards: In-Person

    November 09, 2021 12:00pm EST

    Our 2021 conference, Resilience to Reinvention, explores to two timely topics as we emerge from the pandemic. Resilience. Like the rest of the world, in-house agencies demonstrated significant flexib...
  • 2021 IHAF Conference & Awards: Virtual

    November 09, 2021 12:00pm EST

    Our 2021 conference, Resilience to Reinvention, explores to two timely topics as we emerge from the pandemic. Resilience. Like the rest of the world, in-house agencies demonstrated signific...
  • 2021 IHAF Awards Show: Virtual

    November 09, 2021 3:30pm EST

    IHAF’s In-House Creativity Awards recognize creative excellence among internal agencies across over 40 print and digital categories. Gold, Silver and Honorable Mention awards are conferred withi...