Program Calendar

  • Writing for SEO: 10 Tips for E-Comm Sites

    February 20, 2020 1:00pm EST

    Presented By: Heather Lloyd-Martin, CEO, SuccessWorks

    Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and ...
  • Forecasting, Planning & Resourcing

    March 19, 2020 1:00pm EDT

    Presented By: TBD

    A detailed description of this session is coming soon! In the meantime, please save the date and check back shortly. ...
  • Leveraging Data to Build Teams & Drive Growth

    April 16, 2020 1:00pm EDT

    Presented By: Bill Weiss, VP, Brand & Creative, HelloFresh and Carrie Crow, Director of Photo & Creative Operations, CaaStle

    Over two years, the Brand & Creative agency at HelloFresh grew from a small, fairly inconsequential team into the company’s prototypical workgroup—a critical trigger to making HelloFre...
  • Moving to Customer-Centric Marketing

    May 21, 2020 1:00pm EDT

    Presented By: Patty Lindstrom, CEO & Founder, Living the Brand® Academy

    True customer-centric marketing must overcome two roadblocks: siloed data and siloed customer experiences. In this session, Patty Lindstrom outlines the four areas of readiness required for customer-c...
  • Optimizing Your Membership

    July 16, 2020 1:00pm EDT

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team t...
  • 2020 IHAF Conference & Awards

    November 10, 2020 11:00am EST

    The IHAF Conference & Awards Show is our biggest event of the year. It is also the premier networking and learning opportunity for in-house agency professionals, with over 300 attendees. Flanked b...