Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Leadership Summit: Chicago Cubs

    Conference

    Presented by Jennifer Martindale, SVP of Marketing, Chicago Cubs

    Jen joined the Chicago Cubs in 2022 to steward the Cubs and Wrigley Field brands, overseeing fan development, growth marketing, content development and production, and game presentation. In this session, Jen shares six tools to build brand fandom.

    Category: Recorded Sessions, Past Conferences

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  • Leadership Summit: 7-Eleven

    Conference

    Presented by Marissa Eddings, Sr. Director, Brand, Advertising, Media, and In-store Marketing and In-house Agency, 7-Eleven

    In her role with the world's largest convenience retailer, Marissa leads the team behind iconic brand moments like Slurpee Day and has executed groundbreaking brand activations like launching the brand's first online merchandise store 7Collection, and building a custom car created by the brand's most loyal fans, aptly named Model 711. In this session she walks us through how she built a case for growth.

    Category: Recorded Sessions, Past Conferences

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  • Leadership Summit: Discover Financial Services

    Conference

    Presented by Jorge Orozco-Cordero, ECD, Sr. Director of Brand Communications, Discover Financial Services

    Jorge is forever an outsider looking inward. Emigrating from the jungle canopy of Costa Rica and raised in suburban New York, he knows how to thrive in uncertain territories—turning his skill in adaptation into a rich, 25-year career in brand and advertising. Jorge reveals how leading creative through change can elevate a brand, which is just what he and his team have done at Discover Financial Services.

    Category: Recorded Sessions, Past Conferences

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  • Leadership Summit: Highmark Health

    Conference

    Presented by George Friedman, Director of Content Development & Production and Amy Spears, SVP Brand, Creative & Media, Highmark Health

    Get to know our reigning In-House Agency of the Year, Highmark Health. Amy provides an overview of the team, and their organizational structure. George then dives deeper into how they are embedding DEI in their team's DNA.

    Category: Recorded Sessions, Past Conferences

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  • Four Cornerstones of Responsible AI

    Webinar

    Presented by Tara DeZao, Product Marketing Director, AdTech and MarTech, Pegasystems

    While the potential benefits of AI are staggering, so are the risks. With the rise of generative AI technologies, the pressure to produce at a breakneck pace has never been greater—increasing efficiency, outrunning competitors, and protecting revenue streams. Without a structure in place to enforce accountability and proactively mitigate problems, however, the negative impact on brand could be devastating. In this timely session, we hear about four pillars that can enable you to leverage AI with maximum effectiveness and minimum risk: engaging customers with empathy, identifying and reducing bias, ensuring transparency of decision-making, and driving accountability across teams and programs.

    Category: Recorded Sessions, Recorded Webinars

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  • DEI: A Catalyst to Innovation

    Webinar

    Featuring Jessica Estelle Huggins, Another Age Productions; Michael Houston, Arnold Worldwide; Nichole Hynes, Bose Corporation; Vicki Miles, Volkswagen Group of America; Vladimir Minuty and Nerissa Williams Scott, The Secret Society of Black Creatives

    In this webinar, diversity, equity and inclusion (DEI) experts from four unique brands gather to discuss the importance of DEI in the work we do and how we do it. Attendees gain a deeper understanding of the value of building teams with diverse perspectives, enhancing authenticity and cultural sensitivity in our work. We also gain insight into the business benefits of DEI with data-backed findings on how diversity drives innovation, improves brand perception, and boosts the bottom line. This session is a learning experience that not only champions DEI for greater creativity and commercial success but inspires lasting commitment and change.

    Category: Recorded Sessions, Recorded Webinars

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  • Enhancing Creative Workflow with AI

    Webinar

    Presented by Patrick Keen (L), Senior Video and Motion Graphic Designer, Kenneth Lopez (M), Senior Graphic Designer, and Manuel Ramirez (R), Senior Graphic Designer, JLL

    The in-house agency at JLL is all about embracing new technologies to improve how business is done. That's why they readily adopted artificial intelligence (AI) as a key component of their marketing and creative ecosystem. By integrating AI into creative workflows, this high-performing team has taken copywriting to the next level—giving voice to videos and podcasts, generating stunning imagery and animations, and broadening accessibility to related tools. Tune in to find out how JLL is using AI to create exceptional content, inspire audiences, and deliver on its promise to shape the future of real estate for a better world.

    Category: Recorded Sessions, Recorded Webinars

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  • Stop Outsourcing Creative Production

    Webinar

    Presented by Robert Berkeley (L), CEO and Michael Storey (R), Senior Creative Consultant, EKCS

    Why would a company that’s earned its reputation as one of the in-house community’s leading providers of outsourced creative production offer a webinar on why you should stop outsourcing creative production? In this spirited session, Robert Berkeley and Michael Storey of EKCS reveal the pros and cons of outsourcing including when and why you shouldn’t do it, where it goes wrong, and how to get it right. Learn about the alternatives to outsourcing. And, no, they don’t want you to stop outsourcing altogether. But they do want to make sure that when you do it, you do it right!

    Category: Recorded Sessions, Recorded Webinars

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  • Immersing Consumers in 3D

    Webinar

    Presented by Nate Essin (L), Spatial Experience Design Leader and Corey O'Brien (R), Vice President, Aquent Studios

    The 24/7 metaverse with avatars and headsets may not be here yet, but there’s no denying that our world is becoming more immersive. And as consumers’ appetites for immersive content grow, so does the need for in-house agencies to become proficient at developing 3D experiences. This forward-looking webinar is a veritable masterclass on how to build and deliver 3D content that engages consumers and cultivates brand loyalty. Hear how 3D is enhancing brand experiences and enriching people’s lives, immersing consumers in ways that give them increased control while rewarding their participation.

    Category: Recorded Sessions, Recorded Webinars

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  • Process for Structure & Flexibility

    Webinar

    Presented by Heather Kratsas, Director, Account Management & Creative Agency Operations, Highmark Health

    Envision approaching process and project management like a fluid rhythm instead of a user manual. In this eye-opening webinar, Tonic, the reigning in-house agency of the year at Highmark Health, shares how they built an approach to project management with a blend of stability and flexibility—enabling them to manage existing projects and identify new opportunities for the brand, flexing and riffing at just the right times. Process doesn’t need to be rigid or restrictive. When the right approach to process is combined with a smart structure and a culture that fosters creativity, collaboration and efficiency, the results can be downright liberating for the in-house agency and its business partners. 

    Category: Recorded Sessions, Recorded Webinars

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