Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Applied Strategy: A New Model for the Next Normal

    Webinar

    Presented by Warren Chase, Chief Operating Officer at Firewood

    With cycles speeding up as the world changes on a monthly, weekly, and even daily basis, there’s no time to overthink. You’ve got to find ways to stay strategic while executing your campaigns and simultaneously keeping your team agile as you scale. The answer? Applied strategy, a way of testing and refining a strategy as you execute. In this session, Warren Marenco Chase, COO at global digital marketing agency Firewood and in-house agency veteran, offers practical advice on how to execute applied strategy in your campaigns, diving into tips on how to stay flexible, invite audience conversations about your brand, and sync data with content in a world that will surely never return to what was previously considered “normal.” 

    Category: Recorded Sessions, Recorded Webinars

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  • OTT 101: Build Brands & Drive Sales

       

     Webinar

     Presented by Reid Steinberg (L), EVP Media Director at ICON International
     Mitch Weinstein (R), SVP Director of Digital Media at ICON International

    These days, people are watching more TV than ever—via connected televisions and “over the top” (OTT) devices like Roku and Apple TV. In 2019, 97 million homes had connected television devices, surpassing cable households. Cord-cutters and cord-nevers are growing. Truth is, OTT isn’t an emerging technology—it’s here! How does this impact creative units, brand storytelling, targeted messaging and direct response? In this webinar, the experts from ICON International explore OTT, explaining how it works and why it provides an unprecedented opportunity for brands to tell their stories in unique and powerful ways.

    Category: Recorded Sessions, Recorded Webinars

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  • Content Creation: Capitalizing on the New Normal

    headshot of Suzanne Spence

    Webinar

    Presented by Suzanne Spence, President at MOFILM

    As the world continues to emerge from lockdown, a new normal is also emerging when it comes to content creation—travel is a no-go, nimble crews are essential, and flexibility is key. More and more brands are turning to user-generated content and ecomm-boosting virtual shopping to highlight their products. Those capitalizing on these approaches are coming up with fresh new ways to tackle most any production challenge while still generating highly authentic, relatable content. In this session, attendees will learn the best practices for creating meaningful content in today’s world, including how top-performing brands are successfully engaging audiences within restrictive environments.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    headshot of Emily Foster

    Webinar

    Presented by Emily Foster, Director at IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Reducing Image Hide & Seek with AI

    headshot of Alan Porter

    Webinar

    Presented by Alan Porter, Director of Product Marketing at Nuxeo

    Most designers spend a lot of time (too much, in fact) searching for images. The thing is, finding what you’re looking for assumes the image was tagged with the appropriate terms up front. Artificial intelligence (AI) can be a useful aid to identify image attributes. And, applying AI using machine learning (ML) models that can be trained on your specific business data can add real value by reducing tedious manual tagging while increasing search effectiveness. In this webinar, we walk through a practical example from an apparel manufacturer of how business-trained AI is being used to identify and label creative assets during mass image uploads.

    Category: Recorded Sessions, Recorded Webinars

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  • Creative Problem Solving with KPMG

    headshot of James Murphy

    In-House Agency Roundtable

    Presented by James Murphy, Director at KPMG

    Creative talent boasts a wide range of interests and goals that change over time. How can you align these passions with the roles your people fill? In-house agency leader James Murphy shares how he tackles this problem at KPMG, a large firm with a mighty corporate culture that puts people first. Watch this virtual In-House Agency Roundtable session to learn how employee engagement can keep your creative team productive and fulfilled.

    Category: Recorded Sessions, Past Discussion Groups

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  • Creative Problem Solving with realtor.com

    headshot of Amit Kulkarni

    In-House Agency Roundtable

    Presented by Amit Kulkarni, VP, Executive Creative Director at realtor.com

    A core function of the in-house agency is producing creative work that helps propel your business forward. In this virtual Roundtable presentation, Amit Kulkarni walks through a campaign the team at realtor.com produced to support the launch of a new homebuyer service. Sneak a peek at their creative process, from crafting high-level messaging to picking content formats. Don’t miss their animated explainer video, detailed landing page and on-cam testimonials that helped realtor.com boost consumer confidence!

    Category: Recorded Sessions, Past Discussion Groups

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  • Creative Problem Solving & Content Creation with ELEMENT

    headshot of Eran Lobel

    In-House Agency Roundtable

    Presented by Eran Lobel, CEO, Executive Producer at ELEMENT

    In-house agencies know all about creativity, but what about creative problem solving? In this virtual Roundtable session, Eran Lobel of ELEMENT Productions explores a three-point philosophy to help identify and address of the root cause of the majority of project problems we face. Eran then applies this framework to real-world examples, leveraging video as part of the solution. Watch the recording to learn more.

    Category: Recorded Sessions, Past Discussion Groups

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  • Rise Up: Building Stronger Agency Management Skills

    headshot of Cecilia Gorman

    Webinar

    Presented by Cecilia Gorman, Founder of Creative + Talent + Partners

    The global pandemic is calling in-house agencies to work at top speed in complex remote environments, with no sign of letting up. Despite the inherent challenges, teams cannot afford to neglect employee training and development. Though budgets are tight (or, perhaps, non-existent), it’s essential that rising employees be armed with tools to reach their fullest potential. This session covers four pillars designed to help the next generation of leaders develop their agency management skills for an immediate impact on the talent on their teams.

    Category: Recorded Sessions, Recorded Webinars

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  • Writing for SEO: 10 Tips for E-Comm Sites

    headshot of Heather Lloyd-Martin

    Webinar

    Presented by Heather Lloyd-Martin, CEO at SuccessWorks

    Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She discusses what e-commerce writers should do every time—and what writers should avoid.

    Category: Recorded Sessions, Recorded Webinars

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