Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Writing for SEO: 10 Tips for E-Comm Sites

    Webinar

    Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She discusses what e-commerce writers should do every time—and what writers should avoid.

    Presented by Heather Lloyd-Martin, CEO at SuccessWorks

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Presented by Emily Foster, Director at IHAF

    Category: Recorded Sessions, Recorded Webinars

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  • Inspiring a Purpose-Driven Creative Culture

    Conference

    Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire.

    Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc.

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • Designing Time Travel

    Conference

    The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

    Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

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  • A Seat at the Table

    Conference

    It’s the dream of every in-house agency—to have a seat at the table. Whether it’s being pulled in earlier by our client partners or having a chance to influence senior leaders in making decisions that affect our future, we all aspire to play a more strategic role within our organizations. In early 2019, the in-house agency at Orvis decided to create an internal board of directors to stay close to company strategy and remain top-of-mind with leadership. Comprised of executives and an external advisor, this newly formed board is working to future-proof the agency at Orvis.

    Presented by Alex White, Creative Director of Brand Strategy at Orvis & Jarrett King, Director, Experience Design & Creative at The Coca-Cola Company

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • How Marketing’s Reckoning is Realigning In-House Agencies

    Conference

    The role of marketing has never been more in question than it is today. CMOs are being replaced by growth and revenue-oriented positions, or not at all. Marketing budgets continue to lag while technology budgets balloon. The agency ecosystem is permanently realigning under new leaders, new priorities and new strategies. What’s to become of the in-house model in the wake of such fundamental shifts? Hear about the reckoning marketing, agencies and related work forces are facing and the likely impact on the future of in house.

    Presented by Jay Pattisall, Principal Analyst at Forrester Research

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • EBC & The Mysterious Case of the Iridescent Birds

    Conference

    What might a stroke of creative genius, thousands of lines of media-performance data and an absurd number of CGI birds have in common? Explore the inspired world of evidence-based creative (EBC), where savvy brands meld human insight with automation to create real-time feedback loops between media and creative. Deep dive into the methods and tools that have helped global brands supercharge their media performance through agile testing, iteration and rapid creative versioning. Machines won’t replace your creative director anytime soon—but with EBC, they can help us understand how to better connect with audiences to enhance our results.

    Presented by Grant Gudgel, VP, Head of Teads Studio at Teads.tv

    Category: Recorded Sessions, Creative, Past Conferences, Tools and Technology

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  • People and Process and Tech, Oh My!

    Conference

    What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

    Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • Premier Sponsor Presentation: Adobe

    Conference

    It takes engaging content and efficient workflow to best meet internal clients’ business goals. Is your creative team using the right tools for the job? Join Adobe’s Dave Weinberg as he shows off the latest technology at the 2019 IHAF Conference & Awards. Dave ties these tools to three key themes—innovation, versatility, collaboration—giving us a live demonstration of Adobe’s new 3D design platform.

    Presented by Dave Weinberg, Senior Solutions Consultant at Adobe

    Category: Recorded Sessions, Past Conferences, Tools and Technology

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  • Organizing Around Content

    Webinar

    Establishing an emotional connection with consumers is no longer a nice-to-have, it’s an integral part of building a brand. In this informative session, learn why creating consistent brand content that your audience cares about is so important and how Universal Orlando Resort is advancing its in-house content studio. Want to know what it takes to build a top-tier content and social team? Join Eric Gray as he takes us inside his award-winning operation.

    Presented by Eric Gray, Senior Director of Content Engagement at Universal Orlando Resort

    Category: Recorded Sessions, Recorded Webinars

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