Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Applied Behavioral Science: Lessons from the IMF's Creative Lab

    Webinar

    Presented by Annika Vaughn (L), Acting Chief of Creative Solutions Division, IMF and John Burkhardt (R), CEO, Capita Neuro Solutions

    Over the last decade, there has been a groundswell in the development and use of behavioral sciences outside of academia and the laboratory. The ability to reliably understand, predict and influence what people will do represents a powerful tool in any sort of human interaction. In this session, we examine how applied behavioral science can be leveraged within design, communications, and marketing groups and what such an integrative approach can achieve, with case studies from the IMF and other organizations to illustrate what success looks like.

    Category: Recorded Sessions, Recorded Webinars

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  • The Pursuit of (Operational) Happiness

    Webinar

    Presented by Deena Bilek (L), AVP, Management & Planning and Mike Boyd (R), SVP, Marketing Content & Delivery, Nationwide

    In 2020, the in-house agency at Nationwide was experiencing the same challenges a lot of many other companies faced: meeting demand for more content, faster, while keeping headcount and expenses in check. Ultimately, a new marketing strategy and organizational structure pushed the team to face these challenges head-on—increasing speed-to-market, reducing operational drag, and empowering their associates. In this webinar, SVP of Content & Delivery Mike Boyd and AVP Marketing Resource Planning & Management Deena Bilek share their learnings from the past 18 months of leading an end-to-end initiative that not only improved their team’s creative processes but enhanced their contribution.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    Presented by Emily Foster, Director, IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Securing Media Buys to Maximize ROI

    Webinar

    Presented by Brian Condon, EVP, Commercial Development, Alliance for Audited Media

    Whether you buy media in-house or through an external agency, it’s important to understand the risks and safeguards to protect your campaigns from issues that fly under the radar, e.g., non-human audiences, low-quality publishers, and cluttered ad environments. If senior management asks if your current practices protect the company from these issues, how confident are you in your answer? In this informative webinar, we hear from the experts at Alliance for Audited Media—walking us through the steps and watchouts to ensure your media buys are efficient, effective and safe.

    Category: Recorded Sessions, Recorded Webinars

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  • Building a Strategic Planning Capability

     

    In-House Agency Roundtable

    Presented by (L to R) Caitlin Blewett, Managing Director, Strategy CoE, Ami Chitwood, Head of Activation, and Michael Simone, Head of Effectiveness, Green Dot Agency, Deloitte

    In this virtual roundtable session, IHAF member Deloitte is featured, sharing ideas and experiences on standing-up a strategy CoE.

    Category: Recorded Sessions, Past Discussion Groups

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  • Evolving Strong Client Partnerships

    In-House Agency Roundtable

    Presented by Katie Dundas, Assistant Vice President of Creative Services, State Farm

    In this virtual roundtable session, IHAF member State Farm is featured, sharing ideas and experiences on advancing from associates to allies.

    Category: Recorded Sessions, Past Discussion Groups

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  • Influencing Creative Decision Making

    In-House Agency Roundtable

    Presented by William Sloan, Creative Director, The Studio, Coldwell Banker

    In this virtual roundtable session, IHAF member Realogy is featured, sharing ideas and experiences on the power of creative persuasion.

    Category: Recorded Sessions, Past Discussion Groups

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  • It’s a Matter of Trust

    Conference

    Presented by Jack Teuber, Managing Director & Creative Leader, PwC

    In this high-powered session, we hear about the critical role trust has played in the success of IHAF’s 2021 In-House Agency of the Year. Remote since 2014, this 110-person organization employs creative professionals across the map, from New York to Hawaii and as far south as Mexico City. By focusing on relationships, this team has formed a foundation of trust and community among its far-flung constituents which extends to earning the trust of critical PwC stakeholders and executives alike. We hear what went into building such a culture and how trust has been instrumental in attracting top talent.

    Category: Recorded Sessions, Past Conferences

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  • Slow Down for Growth

    Conference

    Presented by Tim Chow (L), Managing Director and Greta Mantooth (R), Design Director, Indeed

    When Indeed brought its advertising in-house, a small, scrappy team completed 2,000 projects in its first year. By 2020, Indeed Creative was poised for growth but the pandemic upended their plans. With tighter budgets and virtually no new hires, the team reimagined what it means to scale. New technology helped create efficiency and maximize output. A network of savvy partners shored up gaps in full-time staff. Most important, they ruthlessly prioritized to reduce low-impact projects, focusing on helping job seekers at a time of radical change. The result? In 2021, Indeed Creative completed 4,000+ projects and added over $2MM to the bottom line, helping Indeed fulfill its mission of helping all people get jobs.

    Category: Recorded Sessions, Past Conferences

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  • Insights from a New In-House Agency

    Conference

    Presented by Rebecca Winters, Senior Director, Creative Group, Norwegian Cruise Line

    Norwegian Cruise Line’s in-house agency was established amid the chaos of 2020. Adapting quickly from a creative services department, the team’s spirit and drive led the way for its most successful year ever. While 2020 saw this team spring into action, the foundational elements to becoming an in-house agency were put in motion years earlier. Today, the team is learning how to grow its influence across the organization, increase operational efficiencies, develop team culture, and gear up to support a new brand relaunch. Learn what led to their pivotal transition and what’s on deck in the year to come.

    Category: Recorded Sessions, Past Conferences

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