Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Webinar Presented by Laura Powers, Aramark and Meredith Hillman, Dennis Bajec and Alexis Zamkov, IBM |
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A number of AI tools are specifically focused on the marketing industry—enabling teams to act faster, deepen personalization, enhance engagement, and more. And while AI certainly has its advantages, it also prompts legal and ethical concerns among users and agency leaders. How might in-house agencies leverage AI to maximize performance while mitigating risk? In this timely webinar, the in-house experts at Aramark and UX design consultants at IBM iX join forces to explain how to take advantage of AI’s current capabilities without compromising security. We also reveal what’s next for AI (Adobe Firefly!) along with assorted examples of successful initiatives. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold |
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From consumer trends to manufacturing improvements, data is at the heart of every modern business. But data on its own can be difficult to parse. How can in-house agencies distill data to key insights and turn those insights into memorable, motivating stories? In this webinar, the experts at VerdanaBold walk through how to tell a better story with data, how to develop your own unique POV around data visualization, and how to make it easier for your organization as a whole to turn data-driven insights into actionable direction. We also touch on design best practices for infographics, how to choose the right chart, and finding the story in data. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Emily Foster, Director, IHAF |
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As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events in the back-half of 2023. Think of it as personal training to help you get the most out of your IHAF membership. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate |
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Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Jay Williams, Executive Creative Director, CVS Health |
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Jay’s work has led to Heart Haus being twice named a finalist for IHAF’s In-House Agency of the Year award. In this behind-the-scenes session, you'll hear how three separate marketing teams came together to form a single agency for increased efficiency, consistency, and cohesion across the enterprise. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Kirstin Dorsch, Director, Coca-Cola Creative Studios, The Coca-Cola Company |
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A champion of authenticity, devotee to the balance of process and creativity, and believer that collaboration and inclusivity are essential for a successful team, Kirstin spent the past five years evolving and expanding Coca-Cola Creative Studios. In this energetic session, she shares six keys to fostering a healthy team culture in turbulent times. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Bill Fox, VP, Head of Brand, Empower |
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Bill brings over 35 years of brand, advertising, agency management, and UI/UX design experience to his role at Empower. In this insightful session, Bill takes us through their recent brand transformation including how the relationship between Empower’s internal and external agencies has been pivotal to their success. |
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Category: Recorded Sessions, Past Conferences
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Conference Featuring Alex Blackwell, Chris Fisher, Ahmad Glenn, Jen Kleinrock and Catherine Simmons, Delta Air Lines |
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Get to know our reigning In-House Agency of the Year, with the leaders of Delta's Window Seat walking through their organizational structure, operating practices, and creative capabilities. You'll hear about the evolution of the group from its birth in 2019 to today, and how a deliberate focus on culture enables them to keep climbing. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Brock Marlborough, Executive Producer, Makers |
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Makers, title sponsor of the 2023 IHAF Leadership Summit, walks us through some compelling case studies to demonstrate how Makers works with assorted brands to enhance the quality of their video projects at a fraction of the cost and in a fraction of the time you might expect. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Rebecca Garnick Ast (L), VP, Program Development, and Jim Cosco (R), Principal, Tippingpoint Labs |
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Over the past few years, many internal agencies and corporate creative organizations have invested heavily in building video studios, eliminating the need to fully outsource such projects. But even with the equipment and facilities, teams are struggling to deliver on the promise of that investment—not to mention meet rising demand for video assets. Maybe your video process is muddled. Or your output is lacking that wow-factor. Or maybe your studio space sits empty more often than not. Standing up a video capability requires vision and planning, clear roles and responsibilities, detailed production processes, and an understanding of how the video function ladders up to the in-house agency overall. In this essential webinar, the content marketing and video production experts at Tippingpoint Labs walk us through what it takes to deliver a demonstrable return on your investment, evolving your video studio from an adjunct offering to a competitive advantage. |
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Category: Recorded Sessions, Recorded Webinars
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IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
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