Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Meeting the Rising Demand for Video on Falling Budgets

            

    Webinar

    Presented by Gavin Anstey (L), COO and Tyler Webb (R), CRO at Cinebody

    With the rise in video consumption bumping up against an ever-expanding array of distribution channels and ever-shrinking budgets, finding new ways to produce videos for less has never been more essential for in-house agencies. And, while high-end production and large commercial shoots aren’t going away any time soon, endless cutdowns and repurposing of existing spots isn’t going away either. In this helpful session, the enthusiasts at video production platform provider Cinebody show us how to be more proactive, more strategic, and more innovative when it comes to creating videos that deliver a quality brand experience while boosting visibility in all the places customers are watching.

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    headshot of Emily Foster

    Webinar

    Presented by Emily Foster, Director at IHAF

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Category: Recorded Sessions, Recorded Webinars

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  • Tackling the Stackā€”A Marketing Technology Roadmap

    Webinar

    Presented by Marissa Eddings, Director, Digital Content Publishing & In-House Creative, 7-Eleven

    As in-house agencies continue to advance their digital marketing expertise and contribution, a suitable martech stack to support their efforts has become increasingly important. From project management to digital assets to customer experience and sales, there are an infinite number of systems and configurations to consider when tackling the stack. Ideally, the tools you choose work seamlessly to support one another as well as your team. In this revealing session, Marissa Eddings takes us through the stack that enables 7-Eleven’s dynamic content engine. We hear how technology enabled them to streamline and enhance their workflow processes, and what they are doing to ensure their readiness for where digital is headed tomorrow.

    Category: Recorded Sessions, Recorded Webinars

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  • In-House Agency Roundtable on Diversity, Equity & Inclusion

    In-House Agency Roundtable

    Presented by Leslie Wingo, President & CEO, Sanders\Wingo

    As more and more brands take a stand on political and civil issues, Diversity, Equity & Inclusion have become increasingly important to advertisers, marketers and consumers. In this virtual Roundtable session, Leslie Wingo of Sanders\Wingo explores how to champion Diversity, Equity & Inclusion in the workplace. From the resources we hire to the stories we tell to the images we choose to tell them, each of us has the power to advance unity and belonging by actively embracing the diversity of all people.

    Category: Recorded Sessions, Past Discussion Groups

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  • Mirren Live 2021: What Insourcing Now Means for External Agencies

        headshot of Brian Brooker      headshot of Amit Kulkarni      headshot of Jennifer Lee      Headshot of Amy Spears

    Conference

    Featuring Brian Brooker of Garmin, Amit Kulkarni of realtor.com, Jennifer Lee of Hallmark, Amy Spears of Highmark Health

    Per IHAF's 2020 Digital Marketing Maturity Report, 75% of companies now have an internal agency—an increase of 17% in just three years. And, while cost and speed remain hallmarks of the model, corporate clients report that the leading advantages of internal agencies are knowledge of the business and the brand. This Mirren Live 2021 panel features insights from those who run these fast-growing teams.

    Category: Recorded Sessions, Past Conferences

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  • Becoming a Respected Growth Enabler

    Webinar

    Presented by Becky Ziegler, VP, Marketing, Big Lots!

    If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions.

    Category: Recorded Sessions, Recorded Webinars

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  • Win-Housing: How Creative Tech Can Supercharge Your IHA

          

    Webinar

    Presented by Matt Perry (L), SVP, Managing Director, Americas and Tim Stuart (R), Client Director, North America at Genero

    Despite the undeniable benefits of an in-house agency, challenges with creative production exist around resource constraints, capability limitations, creative diversity, geographic reach and group think. In this thought-provoking webinar, the experts from Genero introduce us to new, technology-led ways of working that are used by some of the world’s leading B2C and B2B brands. You’ll find out how to supercharge your in-house agency including how to scale creative capabilities and production without adding headcount, embrace diversity in your content production processes, easily produce localized creative for new markets, and more.  

    Category: Recorded Sessions, Recorded Webinars

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  • Building an In-House Agency from the Ground Up

    Webinar

    Presented by Tara DeZao, Marketing Leader, Pegasystems

    Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

    Category: Recorded Sessions, Recorded Webinars

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  • How Cisco is Powering an Inclusive Future

    Conference

    Presented by Patti Cocciolo, Senior Director, Global Brand Marketing at Cisco Systems, Inc.

    Launched in the fall of 2018, The Bridge to Possible is the most effective brand campaign in Cisco’s history—highlighting the company’s thought leadership, technology, innovation, customers and people. In January 2020, Cisco announced its new company purpose: To Power an Inclusive Future for All. Little did they know how prophetic their pronouncement would be with COVID 19 gripping the world just weeks later. Since its inception, The Bridge to Possible campaign has featured stories about women, particularly those overcoming challenges against the odds. In this session, we hear how Cisco’s in-house agency, The Hatch, evolved the campaign to reflect the new company purpose while continuing to share stories about inspirational women who are using Cisco technology to make the world a better place.

    Category: Recorded Sessions, Past Conferences

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  • Brand Leadership in ACTion

    Conference

    Presented by Sheryl Adkins-Green, Chief Marketing Officer at Mary Kay Inc.

    For over 25 years, Mary Kay Inc.’s internal brand and creative agency, the Pink House, has supported the success of millions of female entrepreneurs across the globe by excelling in ACT: Agility, Creativity, and Teamwork. From award-winning package design to engaging social media content to immersive virtual experiences, the Pink House team ensures that the company’s Independent Beauty Consultants are the best representatives of the Mary Kay brand that they can be. By embracing the leadership principles of company founder, Mary Kay Ash, leaders of the Pink House inspire a diverse group of writers, designers and digital strategists to create all of the marketing content to ensure that the Mary Kay brand is as relevant as it is irresistible in nearly 40 countries worldwide.

    Category: Recorded Sessions, Past Conferences

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