Recorded Sessions

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Optimizing Your Membership

    Webinar

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Presented by Emily Foster, Director at IHAF

    Category: Recorded Sessions, Recorded Webinars

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  • Reducing Image Hide & Seek with AI

    Webinar

    Most designers spend a lot of time (too much, in fact) searching for images. The thing is, finding what you’re looking for assumes the image was tagged with the appropriate terms up front. Artificial intelligence (AI) can be a useful aid to identify image attributes. And, applying AI using machine learning (ML) models that can be trained on your specific business data can add real value by reducing tedious manual tagging while increasing search effectiveness. In this webinar, we walk through a practical example from an apparel manufacturer of how business-trained AI is being used to identify and label creative assets during mass image uploads.

    Presented by Alan Porter, Director of Product Marketing, Nuxeo 

    Category: Recorded Sessions, Recorded Webinars

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  • Creative Problem Solving with KPMG

    In-House Agency Roundtable

    Creative talent boasts a wide range of interests and goals that change over time. How can you align these passions with the roles your people fill? In-house agency leader James Murphy shares how he tackles this problem at KPMG, a large firm with a mighty corporate culture that puts people first. Watch this virtual In-House Agency Roundtable session to learn how employee engagement can keep your creative team productive and fulfilled.

    Presented by James Murphy, Director, KPMG

    Category: Recorded Sessions, Past Discussion Groups

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  • Creative Problem Solving with realtor.com

    In-House Agency Roundtable

    A core function of the in-house agency is producing creative work that helps propel your business forward. In this virtual Roundtable presentation, Amit Kulkarni walks through a campaign the team at realtor.com produced to support the launch of a new homebuyer service. Sneak a peek at their creative process, from crafting high-level messaging to picking content formats. Don’t miss their animated explainer video, detailed landing page and on-cam testimonials that helped realtor.com boost consumer confidence!

    Presented by Amit Kulkarni, VP, Executive Creative Director, realtor.com

    Category: Recorded Sessions, Past Discussion Groups

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  • Creative Problem Solving & Content Development with ELEMENT

    In-House Agency Roundtable

    In-house agencies know all about creativity, but what about creative problem solving? In this virtual Roundtable session, Eran Lobel of ELEMENT Productions explores a three-point philosophy to help identify and address of the root cause of the majority of project problems we face. Eran then applies this framework to real-world examples, leveraging video as part of the solution. Watch the recording to learn more.

    Presented by Eran Lobel, CEO, Executive Producer, ELEMENT

    Category: Recorded Sessions, Past Discussion Groups

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  • Rise Up: Building Stronger Agency Management Skills

    Webinar

    The global pandemic is calling in-house agencies to work at top speed in complex remote environments, with no sign of letting up. Despite the inherent challenges, teams cannot afford to neglect employee training and development. Though budgets are tight (or, perhaps, non-existent), it’s essential that rising employees be armed with tools to reach their fullest potential. This session covers four pillars designed to help the next generation of leaders develop their agency management skills for an immediate impact on the talent on their teams.

    Presented by Cecilia Gorman, Founder of Creative + Talent + Partners

    Category: Recorded Sessions, Recorded Webinars

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  • Writing for SEO: 10 Tips for E-Comm Sites

    Webinar

    Is your e-commerce site struggling to land top Google positions? Your content may be the culprit. Many B2B and B2C e-commerce sites fall prey to old-school SEO writing myths that hurt conversions and don’t help with Google rankings. Plus, there are often simple, low-hanging fruit opportunities that can drive qualified traffic at all phases of the buying cycle. In this fast-paced, fun webinar, Heather Lloyd-Martin, widely considered the pioneer of SEO writing, shares what she’s learned after 20 years of working with e-commerce clients. She discusses what e-commerce writers should do every time—and what writers should avoid.

    Presented by Heather Lloyd-Martin, CEO at SuccessWorks

    Category: Recorded Sessions, Recorded Webinars

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  • Optimizing Your Membership

    Webinar

    As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are thinking of joining, this webinar walks you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2020. Think of it as a personal training session to help you get the most out of your IHAF membership.

    Presented by Emily Foster, Director at IHAF

    Category: Recorded Sessions, Recorded Webinars

    Download
  • Inspiring a Purpose-Driven Creative Culture

    Conference

    Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire.

    Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc.

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • Designing Time Travel

    Conference

    The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

    Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

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