Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Webinar Presented by Emily Foster, Director at IHAF |
| As an IHAF member, you have access to over 4,000 in-house agency professionals—not to mention a robust set of tools, templates, and benchmarking data to support your organization. Is your team taking full advantage of what IHAF has to offer? Whether you’ve been a member for five years, five days or are just thinking of joining, this webinar will walk you through the full suite of benefits IHAF provides including our proprietary data library, Performance Evaluator, online and in-person networking, and events for 2021. Think of it as a personal training session to help you get the most out of your IHAF membership. | |
Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by J.D. Schupp, Head of Production at Walmart Films, Walmart |
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Great creative takes great ideas, but it also takes something that’s much harder to make…time. Expedited timelines, unrealistic deadlines, and sometimes-impractical expectations of what’s possible are all too common in our fast-paced “have to have it now” world. With no sign of a slowdown, how do you make time? In this relatable webinar, Walmart Films’ head of production, J.D. Schupp, talks about the good, the bad and the serendipitous when it comes to producing big ideas with a small team under the unrelenting pressures of time. Best of all, hear how the crew at Walmart Films maintain their motivation (and the smiles on their faces) at the end of the day. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy |
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How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America |
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This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Robert Fisher (L), Senior Production Artist and |
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The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Kristin Licata, Senior Director of Marketing Operations at Quicken Loans |
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How do you assess the ROI of creativity? And, by that we mean creativity that transforms ideas into experiences. Let’s talk about investing in people to help drive better work, more-impactful creative and increased success for the business overall. In this lively session, hear how the ambitious in-house agency at Quicken Loans fuels its creative thinking—igniting talent to consistently deliver solutions that positively impact the business. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Victoria Morrissey, Global Marketing & Brand Director at Caterpillar |
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For nearly 100 years, Caterpillar has been helping its customers make meaningful and lasting progress possible while driving positive change around the globe. In 2019, Caterpillar’s Global Marketing & Brand Director, Victoria Morrissey, led the reinvigoration of the iconic brand—taking this complex manufacturer to market with a powerful new purpose, vision, and voice. Victoria talks about the intersection of science and story, the power of emotion (especially in the B2B space), and why you need to find the forest before you can evaluate the trees. |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands |
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When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process. |
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Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences
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Conference Presented by Gaemer Gutierrez, Head of Creative at Living Proof |
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For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity. |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Francine Feder, Vice President of Marketing Communications at Foot Locker |
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As part of a youth-culture brand, the content team at Foot Locker is required to be faster and nimbler than most—with their finger on the pulse of what’s current when it comes to creative innovation and culture. Maintaining that pace takes stamina; it also takes dedication to the four A’s: Authenticity, Agility, Artistry and Always On. While Foot Locker is their focus, as part of a matrixed organization, this in-house agency also partners with the company’s other store brands—emerging as a leader by producing best-in-class work. Fast paced and forward thinking is the name of the game for this fleet-footed team, with case studies that substantiate their dexterity and creative prowess. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, Process
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