7 Must-Have Resources for 2023

There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member top-picks will help you face the new year head-on.

1. Build Your Reputation with Better Presentations. In one of our most popular webinars, the experts from VerdanaBold teach us how to craft presentations that will not only impress your internal business partners but influence their decision making. Learn how to combine visual and narrative storytelling with technical elements for compelling, high-quality decks that showcase your creativity and advance your reputation.

2. Find Out How Your Team Stacks Up. Most of you have heard of the IHAF Performance Evaluator—the complimentary online survey that measures team performance and client satisfaction. Did you also know that the data we collect is aggregated to produce our exclusive In-House Agency Report Card? IHAF recently issued Report Card 3.0, which includes feedback from over 1,300 clients who are actively engaged with 30 different in-house agencies. Use it in conjunction with our Performance Evaluator to see how your team measures up.

3. Catch Up on Our Latest Conference. With a 100% satisfaction rating among event attendees, our fall conference recordings are certainly worth a look. Accessible directly from our website, you’ll find a dozen sensational sessions packed with insights from industry leaders from Bose, Capital One, Citi, Liberty Mutual, Nestlé, Rocket Central and more. From agile workflow to influencer marketing, it’s time to book a viewing party with your team.

4. Time to Reorg—And How. Looking to evolve your organizational structure? Our recently updated library of in-house agency org charts gives you a sense of how other groups are configured. Internal agencies and corporate creative teams of all sizes and varieties are represented, across an array of industries. And, as you’ll see, no two are alike. Take a look at how other in-house agencies are organized before making your next move.

5. Focus on Operational Excellence. Watch this comprehensive webinar and hear how the experts at Nationwide embarked on a brand-new marketing strategy and organizational structure to support it. This end-to-end session takes us through how they revamped their creative process to successfully meet escalating demand for content without increasing headcount or expenses. Operational excellence is essential for all in-house agencies. Click here for this team’s inspiring story.

6. Get the Latest Trends in Talent. Fielded in partnership with Forrester Research, our most-recent benchmarking study is all about talent. The report centers on the people that comprise today’s in-house agencies—what’s motivates them, what their priorities are, and what they expect from their employers. Download “People and Our Priorities” for the most-current data on employee culture, values, career pathing and more.

7. Inside Jobs: A Tale of Transformation. The Inside Jobs podcast is one of a kind—with a growing back catalog featuring the leaders and influencers who are shaping the in-house industry today. You’re sure to find inspiration in HP’s Head of Marketing Services & Creative Production, Carlos Ricardo, and his determination to take on even the toughest challenges. Tune in to hear how Carlos extended HP’s capabilities offshore—a motivator to break new ground of your own in 2023.

Happy New Year to all those in the in-house community! We look forward to another year of inspiring events, compelling content and lasting connections. Keep pace with IHAF by opting-in to our event emails. It’s the easiest way to keep current with our latest offerings.

The In-House Agency Forum (IHAF) is the leading professional association for in-house agencies. From creative to media to executive management, IHAF offers exclusive, year-round benefits to our members via benchmarking data and best practices, conferences and events, and online and in-person networking. Looking to take your in-house agency to the next level?  Join us.

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