• Meet Christe Sharp of Garmin International

    August 12, 2019

    • by IHAF Staff

    Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.

    We reached out to Christe recently to get the Inside Scoop on her team’s global …

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  • Building the Reputation of Your Team

    July 29, 2019

    • by Roger Hyde, AT&T

    To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …

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  • Getting It Right: Process & Positioning

    June 03, 2019

    • by IHAF Staff

    Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …

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  • How to Recruit Top Talent

    May 28, 2019

    Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.

    1.) Clear vision. You can’t expect …

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  • Boosting Performance Through Behavioral Analysis

    May 15, 2019

    Humans have sustained by following something that is instinctual to all of us—tribal loyalty. We are drawn to likeminded, like-valued people which has made it safer, easier and more effective for us to survive for many thousands of years.

    Analyzing human behavior, whether driven by digital data …

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  • We Are MGM—Hear Us Roar!

    April 29, 2019

    Jessica Cipolla-Tario is SVP of Advertising & Content at MGM Resorts International, a global hospitality and entertainment company operating destination resorts including best-in-class hotels, casinos and more. In this week’s Inside Scoop, Jessica talks about her team’s recent rebrand, the …

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  • Meet a Member: Lori Baluta of Discovery, Inc.

    February 25, 2019

    • by Davielle Pierrette, IHAF

    This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …

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  • Is a Virtual Model Right for Your Team?

    February 11, 2019

    • by IHAF Staff

    With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …

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  • Delivering Personalized Content at Scale

    February 04, 2019

    As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …

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  • Hiring for Talent, Not Location

    October 29, 2018

    • by Jack Teuber, PwC

    When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.

    If your in-house agency is located in …

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