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Lessons Learned from the Inside
June 04, 2018
Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …
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Meet a Member: Matt Ferrara of Globoforce
May 28, 2018
What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.
A finalist …
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7 Lessons on SEO Content Workload Management
April 16, 2018
There are a number of common challenges pertaining to workload management—tracking projects and documents, assembling the right team, and being on the lookout for potential efficiencies are just a few. The bottom line is that effective workload management can mean the difference between on time or …
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HOW Design Live Comes to Boston
March 05, 2018
Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.
An obvious …
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A Glimpse at AT&T’s Year on Top
February 26, 2018
You may recall that AT&T was named 2017 In-House Agency of the Year at the IHAF Conference & Awards Show in the fall. We had the pleasure of catching up with Roger Hyde recently, AT&T’s SVP of Creative Services, to find out how the win impacted his 150-person team and what advice he might have for …
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How Brand’s Got Your Back
February 12, 2018
One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.
In this week’s …
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What’s Good for You in 2018?
January 08, 2018
At the start of the new year, we often find ourselves recommitting to things that are good for us. Eating healthier foods. Getting more sleep. Daily exercise. Why not add IHAF to that good-for-you list by attending this week’s webinar on optimizing your membership in 2018?
On Thursday, January 11 …
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There’s Marketing, Then There’s Marketing
October 30, 2017
Dutch brew master, Heineken, had a successful ad campaign based on setting the standard for excellence. The tagline ran: “Heineken don’t do… but if it did, they would be the best in the world.” It was a stroke of marketing genius that, as these things often do, made its way into pop culture—a …
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Resource Management: The Ultimate Balancing Act
October 16, 2017
The IHAF team recently partnered with Workfront to conduct a resource management survey for the in-house community. Over 100 unique companies responded, providing insight into their scheduling and planning habits as well as how they forecast, resource, and track their work.
The study includes …
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Business Case: Constant Contact & Ideasicle
October 09, 2017
One of the key advantages of an in-house agency is that their creative teams live and breathe the brand. And while this can lead to rhythms and efficiencies that save time and drive great work, there’s also a risk that it can lead to insular thinking that limits the brand’s potential.
Tim Weldon, …
