Blog Archive
-
Share:
In-House Data: Fact or Fiction?
October 16, 2023
I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …
-
Share:
What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …
-
Share:
Boldly Forward to a New Org (Not a Re-org)
September 11, 2023
We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.
In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …
-
Share:
Building for the Future of Work
August 28, 2023
The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.
In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …
-
.png "Untitled design (97)")
Share:
Overcoming the Challenges of Going In House
June 05, 2023
You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …
-
Share:
The Latest Trends in Teams & Talent
November 28, 2022
If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …
-
Share:
Finding the Right Agency Partner
October 31, 2022
Whether you’re looking for niche expertise or simply need extra hands, most in-house agencies seek external partners to fill their staffing gaps. In a crowded market with seemingly endless options, how can you be sure you’re outsourcing to the right provider to meet your specific needs? When you’re …
-
Share:
United and Uncensored
September 26, 2022
We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …
-
Share:
Trends in Offshore Creative Production
August 15, 2022
The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.
We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …
-
Share:
Claim Your Spot at the Top
August 08, 2022
Peak performers, it’s time to claim your spot at the top. IHAF’s In-House Agency of the Year award recognizes the unique contributions of internal agencies and creative services organizations. And you can win this prestigious honor by telling us how your team reached new heights.
IHAF welcomes …
