• Building the Reputation of Your Team

    July 29, 2019

    • by Roger Hyde, AT&T

    To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …

    Read Moreright arrow

  • Inclusion—It's Right for Consumers and Your Brand

    July 22, 2019

    Inclusion. The term has stormed its way into the collective consciousness, attaining buzzword status. However, it’s a mistake to write inclusion off as a trending topic with advantageous optics and little real-world impact.

    Inclusive media represents a valuable opportunity for in-house agencies to …

    Read Moreright arrow

  • Future-Proofing Starts by Embracing Change

    June 24, 2019

    Earlier this month, we had the privilege to host one of IHAF’s regional roundtables at our LA office, where we learned about the bold moves leading in-house agencies like Bloomberg, Dollar Shave Club, PwC and Trunk Club made to enable their success. Each story challenged attendees to consider the …

    Read Moreright arrow

  • Developing Your Brand Story

    June 19, 2019

    There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.

    We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …

    Read Moreright arrow

  • Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

    Read Moreright arrow

  • Selling TV on a Shoestring

    May 13, 2019

    • by IHAF Staff

    Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house …

    Read Moreright arrow

  • Hello, I’m New Here.

    April 01, 2019

    Walking into my first IHAF Conference & Awards, although I knew the size of the event, I didn’t expect it to be as intimate as it was. I’m used to attending large conferences or industry shows where no one would notice if I walked around in a hot-pink bathrobe all day. At this event, I found my …

    Read Moreright arrow

  • Meet You at McDonald’s

    March 25, 2019

    • by IHAF Staff

    By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …

    Read Moreright arrow

  • Is a Virtual Model Right for Your Team?

    February 11, 2019

    • by IHAF Staff

    With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …

    Read Moreright arrow

  • McDonald’s to Host Leadership Summit

    January 28, 2019

    • by IHAF Staff

    In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …

    Read Moreright arrow