Boldly Forward to a New Org (Not a Re-org)

September 11, 2023

• by Duncan James, Been There Done That

We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.

In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …

Read More

Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

Read More

Overcoming the Challenges of Going In House

June 05, 2023

• by Andrew McKechnie, Been There Done That

You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

Read More

The Latest Trends in Teams & Talent

November 28, 2022

• by Marta Stiglin, Stiglin Consulting

If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

Read More

Finding the Right Agency Partner

October 31, 2022

• by Defne Oztek, Brainrider

Whether you’re looking for niche expertise or simply need extra hands, most in-house agencies seek external partners to fill their staffing gaps. In a crowded market with seemingly endless options, how can you be sure you’re outsourcing to the right provider to meet your specific needs? When you’re …

Read More

United and Uncensored

September 26, 2022

• by Olivia Brown, IHAF

We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …

Read More

Trends in Offshore Creative Production

August 15, 2022

• by Saskia Johnson, We Are Amnet

The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

Read More

Claim Your Spot at the Top

August 08, 2022

• by IHAF Staff

Peak performers, it’s time to claim your spot at the top. IHAF’s In-House Agency of the Year award recognizes the unique contributions of internal agencies and creative services organizations. And you can win this prestigious honor by telling us how your team reached new heights.

IHAF welcomes …

Read More