• 7 Must-Have Resources for 2023

    January 09, 2023

    • by Olivia Brown, IHAF

    There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …

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  • Reunited...And It Felt So Good

    December 05, 2022

    • by Olivia Brown, IHAF

    It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.

    • “There was a warmth and …

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  • Getting to Yes: One Team’s Success Story

    November 14, 2022

    • by Bonny Davis and Ray Samuels, Wripple

    Ah, 2020…a year to remember. Most of us endured significant changes in how we work. But what if your business became almost unrecognizable? More than almost any other, the restaurant industry faced a moment where quick thinking and innovation were the only paths to survival. 

    IHAF supplier member, …

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  • Get Ready to be Uncensored

    November 07, 2022

    • by Olivia Brown, IHAF

    With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.

    Check In and Relax. Report to the Westin Copley, check in at our …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • The Importance of Authenticity & UGC in Talent Acquisition

    August 29, 2022

    Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.

    A job is no longer just …

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  • In-House Agencies Tell It Like It Is

    August 22, 2022

    • by IHAF Staff

    Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.

    Our 2021 year-end member …

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  • Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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  • How to Handle One-Off Design Requests

    July 25, 2022

    • by Kevin Groome, Pica9

    One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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