• In-House Roundtables: Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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  • Buy-In on Briefs & Briefings

    April 08, 2019

    • by IHAF Staff

    Crafting a new creative brief goes hand in hand with crafting a new creative campaign. Doing a good job on one increases your chance of doing a great job on the other. Yet, some in-house agency teams are resistant to leveraging creative briefs to full effect. Why?

    This month’s IHAF webinar is all …

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  • Hello, I’m New Here.

    April 01, 2019

    Walking into my first IHAF Conference & Awards, although I knew the size of the event, I didn’t expect it to be as intimate as it was. I’m used to attending large conferences or industry shows where no one would notice if I walked around in a hot-pink bathrobe all day. At this event, I found my …

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  • Got Rights? Securing Proper Permissions & Releases

    March 11, 2019

    • by IHAF Staff

    With your deadline looming, you feverishly search the Internet for the perfect image to put that finishing touch on your project. Before locking in, however, did you pause to confirm that you have the rights to use that asset, figure or photo?

    If you’ve made a habit of grabbing content off the …

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  • Inside Bloomberg’s Year on Top

    March 04, 2019

    Gearing up for their live presentation at the IHAF Leadership Summit in April, Bloomberg Studio’s operations and project management lead, Erin Kennedy, reflects on how being named In-House Agency of the Year impacted her 100-person team, with advice for those considering a run for the title in 2019. …

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  • A Must-Have for Producing Great Content

    February 18, 2019

    After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

    Sure, you’ve got a good …

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  • Delivering Personalized Content at Scale

    February 04, 2019

    As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …

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  • 5 Things Music Can Do for Your Brand

    January 22, 2019

    We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.

    Here are five things music can do for your brand:

    1) Establish leadership. …

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  • It’s the Year of Connectedness

    January 07, 2019

    • by Emily Foster, IHAF

    Twenty-eighteen was quite a year at IHAF and for in-house agencies in general—from press coverage to performance excellence, our members demonstrated that they have what it takes to be truly exceptional.

    When companies come to IHAF, they often tell us they join for the content but that the …

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  • A Year in Review

    December 17, 2018

    • by IHAF Staff

    Time flies when we’re networking, learning and sharing with one another. That’s why we’re especially grateful to have such an incredible community of in-house professionals, across a host of industries, who take advantage of all that IHAF has to offer. As we embark on a new year, let’s reflect and …

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