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Creative Problem Solving for In-House Agencies
June 22, 2020
In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …
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Members Helping Members
April 08, 2020
In the spirit of connectivity upon which IHAF was founded, a handful of our supplier members have stepped up to support their corporate counterparts with special discounts and resources to help in-house agencies lighten the load. As you look for ways to support your respective corporations from …
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You Are Part of a Connected Community
March 23, 2020
When the In-House Agency Forum was founded in 2005, our mission was simple: Provide tools, insight and networking opportunities to enable in-house agencies to increase their effectiveness and contribution within their respective organizations.
Fifteen years later, we’re as committed to that goal …
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The Cooler Stampedes with John Cena
March 16, 2020
Celebrating the creative achievements of our members is one of our favorite things do to here at IHAF. So, when The Cooler launched its recent campaign for Experian Boost featuring former pro wrestler turned actor/commentator, John Cena, we were all cheers.
The in-house agency at Experian, a.k.a. …
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Meet Electro—2019’s In-House Agency of the Year
March 02, 2020
Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”
Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …
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Meet the Mavericks at Transamerica
January 06, 2020
“Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.
By listening to customers …
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It’s Your Year—Your Decade!
December 16, 2019
Every time I write one of these year-end posts, I want to boldly declare it the year of the in-house agency. As we step from 2019 into 2020, I’m glad I never used that descriptor because it’s actually been the decade of the in-house agency.
Our research shows that the penetration of in-house …
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It’s a Wrap—But, Keep Rapping!
November 18, 2019
Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …
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What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
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Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
