• Are You Ready to SHIFT?

    October 15, 2018

    • by Emily Foster, IHAF

    We’re just four weeks away from the 2018 IHAF Conference, entitled SHIFT—focused on the unexpected changes and unrelenting surges that are redefining the industry. This year’s theme isn’t the only place you’ll experience change, however. We’ve revamped a number of aspects of the event to deliver …

    Read Moreright arrow

  • Meet a Member: Michelle Clark, E.J. Gallo Winery

    September 24, 2018

    • by Davielle Pierrette

    Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …

    Read Moreright arrow

  • Internal Agencies Are On the Rise

    September 10, 2018

    • by IHAF Staff

    IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

    Read Moreright arrow

  • Quiet Drives, Creative Conversation & Kronos

    August 13, 2018

    When I was growing up, my father sometimes took me for evening drives through the small Vermont towns near our house. I loved those twilight hours, when the lights blinked on but curtains hadn’t yet been closed in the farmhouses we passed—I’d catch a glimpse inside and imagine the lives being lived …

    Read Moreright arrow

  • IHAF Conference: Shifting for Change

    July 23, 2018

    • by IHAF Staff

    Are you attending this year’s IHAF Conference & Awards Show? Registration is open with early-bird savings for IHAF members through July 31. That means you only have a few days left to save $150 on our biggest event of the year.

    The theme of this year’s conference is SHIFT—focused on the unexpected …

    Read Moreright arrow

  • Roundtable Recap: What Bloomed?

    July 09, 2018

    • by Emily Foster, IHAF

    Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

    Read Moreright arrow

  • Got Disruption? Time to Shift!

    June 18, 2018

    • by IHAF Staff

    Each year, IHAF spends considerable time chatting with members about what’s topical for them in order to align on a theme for our annual conference. This year, disruption emerged as a common thread—specifically, the factors that are shaping today’s marketing landscape and how in-house agencies are …

    Read Moreright arrow

  • Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

    Read Moreright arrow

  • Meet a Member: Peter Baedita of Norwegian Cruise Line

    March 26, 2018

    • by Davielle Pierrette, IHAF

    The award-winning creative agency at Norwegian Cruise Line has been a member of IHAF since 2011. So, I was excited to finally catch up with Senior Creative Director, Peter Baedita, and hear what it’s like working for such a prestigious brand. “With two new groundbreaking cruise ships launching over …

    Read Moreright arrow

  • Meet a Member: Jeremy Brazeal of Coca-Cola

    January 22, 2018

    • by Davielle Pierrette, IHAF

    IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …

    Read Moreright arrow