• In-House Roundtables: Coming to a City Near You

    March 19, 2018

    • by IHAF Staff

    In a few short weeks, our multi-city In-House Agency Roundtables begin—a series of informal-yet-intimate conversations hosted by IHAF member companies nationwide. Join us as we discuss and debate topics of interest to in-house agencies of all sizes and varieties. This year’s roundtables are taking …

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  • HOW Design Live Comes to Boston

    March 05, 2018

    Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.

    An obvious …

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  • A Glimpse at AT&T’s Year on Top

    February 26, 2018

    • by IHAF Staff

    You may recall that AT&T was named 2017 In-House Agency of the Year at the IHAF Conference & Awards Show in the fall. We had the pleasure of catching up with Roger Hyde recently, AT&T’s SVP of Creative Services, to find out how the win impacted his 150-person team and what advice he might have for …

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  • How Brand’s Got Your Back

    February 12, 2018

    • by IHAF Staff

    One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.

    In this week’s …

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  • Programmatic Options Have In-House Appeal

    January 29, 2018

    Since 2010, the programmatic advertising category has steadily increased in prominence. Indeed, eMarketer data shows that programmatic activity has been responsible for more than 70% of the U.S. digital display market since 2016. And, the dollars involved are significant. U.S. companies will spend …

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  • Sonic Branding for the Modern Marketer

    January 16, 2018

    I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

    There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

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  • What’s Good for You in 2018?

    January 08, 2018

    • by IHAF Staff

    At the start of the new year, we often find ourselves recommitting to things that are good for us. Eating healthier foods. Getting more sleep. Daily exercise. Why not add IHAF to that good-for-you list by attending this week’s webinar on optimizing your membership in 2018?

    On Thursday, January 11 …

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  • Mutual Resolutions

    January 01, 2018

    • by Emily Foster, IHAF

    I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …

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  • The Importance of “Universal Levels of Creativity” in Production

    December 18, 2017

    Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.

    The Purpose of a Brief. The writer and/or …

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  • Preflight Checklist: What to Do Before Hitting Send

    December 11, 2017

    Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

    The Fundamentals

    ● From Name: …

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