• Inclusion—It's Right for Consumers and Your Brand

    July 22, 2019

    Inclusion. The term has stormed its way into the collective consciousness, attaining buzzword status. However, it’s a mistake to write inclusion off as a trending topic with advantageous optics and little real-world impact.

    Inclusive media represents a valuable opportunity for in-house agencies to …

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  • Is Your In-House Agency Future Proof?

    July 15, 2019

    • by IHAF Staff

    While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …

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  • Future-Proofing Starts by Embracing Change

    June 24, 2019

    Earlier this month, we had the privilege to host one of IHAF’s regional roundtables at our LA office, where we learned about the bold moves leading in-house agencies like Bloomberg, Dollar Shave Club, PwC and Trunk Club made to enable their success. Each story challenged attendees to consider the …

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  • Developing Your Brand Story

    June 19, 2019

    There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.

    We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …

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  • Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

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  • It’s Your Crowning Moment

    June 10, 2019

    • by IHAF Staff

    There’s an old saying that goes, “Heavy is the head that wears the crown.” Well, here at IHAF, we beg to differ. In fact, winning the crown is one of the lightest, most uplifting moments your team can experience. The crown we’re talking about, of course, is our In-House Agency of the Year award. …

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  • Getting It Right: Process & Positioning

    June 03, 2019

    • by IHAF Staff

    Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …

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  • How to Recruit Top Talent

    May 28, 2019

    Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.

    1.) Clear vision. You can’t expect …

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  • Selling TV on a Shoestring

    May 13, 2019

    • by IHAF Staff

    Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house …

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  • They Did What?

    May 06, 2019

    In 2017, the Ford Motor Company hired Jim Hackett as CEO. Hackett does not fit the mold of previous Ford leaders. He isn’t a technologist. He isn’t a salesman. He isn’t even a “car guy.” He is, first and foremost, a designer.

    Prior to Ford, Hackett ran Steelcase, the furniture company that gave …

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