• Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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  • Claim Your Spot at the Top

    August 08, 2022

    • by IHAF Staff

    Peak performers, it’s time to claim your spot at the top. IHAF’s In-House Agency of the Year award recognizes the unique contributions of internal agencies and creative services organizations. And you can win this prestigious honor by telling us how your team reached new heights.

    IHAF welcomes …

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  • How to Find the Right Production Capability

    August 01, 2022

    2022 has been the perfect storm for marketers. There’s been a collision of new expectations and requirements within the industry. Inflation is reducing available budgets. Economic pressures are making markets nervous. Sustainability is top-of-mind in every boardroom. And frugality has moved up the …

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  • How to Handle One-Off Design Requests

    July 25, 2022

    • by Kevin Groome, Pica9

    One-off requests from field-based affiliates (franchisees, resellers, dealers, etc.) can be a thorn in the paw of an in-house agency. These projects often come with quick turnaround times, elevated visibility with leadership (particularly when the requestor is a significant source of revenue), and …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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  • Keys to Scale Your Marketing Operations

    July 11, 2022

    Marketing is a big investment, putting significant pressure on in-house agencies. Whether you’ve stalled because your team’s capabilities are bottlenecked or there are several projects to be checked off your list, here are a few tips to keep in mind as you gear up to scale.

    Check Your Capacity …

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  • Designers, Don’t Go It Alone

    July 06, 2022

    • by Doug Sternberg, NFPA

    On the long list of foolish decisions I’ve made, opening my own design shop right after receiving my design degree is right up there. I didn’t know what I didn’t know. I had a desk. I had a computer. I had big dreams. Open for business.

    As time went on, I started seeing a sameness to my designs …

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  • Roundtable Recap: The More You Know

    June 27, 2022

    • by IHAF Staff

    While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.

    Each virtual …

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  • SAG-AFTRA Contract Changes—What You Need to Know

    June 13, 2022

    If you’re a producer, advertiser or keep up with industry news, you likely heard that a few months ago, SAG-AFTRA and the Joint Policy Committee (JPC) came to an agreement on a new Commercials Contract—and even though it’s good news for actors, it means even more costs for advertisers. 

    It goes …

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  • Getting Your Priorities Straight

    May 30, 2022

    It’s the best and worst time to be a marketing leader. So many options and opportunities. And, on the flip side, more pressure than ever to deliver results—and do it fast. 

    For most of us, the demands of the day-to-day are relentless. The fact that you’re reading this means you are likely ready to …

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