• Working From Home? Improvise Like the Utah Jazz.

    September 14, 2020

    For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!

    Then, COVID-19 hit …

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  • Are You Ready to Activate Programmatic Media?

    August 31, 2020

    Is in-house programmatic ad buying the next big thing for brands? In IHAF’s 2019 study, published in partnership with Forrester Research, 18% of in-house agencies reported having a programmatic media function. In contrast, Accenture Interactive and the Interactive Advertising Bureau’s report notes …

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  • Never Tried Temp-to-Hire? Now Is the Time.

    August 17, 2020

    Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …

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  • There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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  • Meet the Helpers and Heroes

    July 27, 2020

    • by Jens Peterson, IHAF

    In-house agencies carry their clients and brands to victory, but who’s supporting them? Sometimes getting over the finish line calls for the help of hired guns, intuitive tech, and media savvy from external partners like IHAF’s network of supplier members.

    Some vendors have been sharing free …

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  • The New Normals for Branded Content

    July 20, 2020

    In-house agencies are adapting to unique social concerns this year that could forever change how the marketing world engages consumers and crafts content. Among these “new normals” is the need for safer, more-flexible ways to produce work that is both locally sourced and globally conscious. Here’s …

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  • What Awards Season Looks Like in 2020

    July 06, 2020

    • by Jens Peterson, IHAF

    The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

    Perhaps the biggest change is the call-for-entries process …

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  • Creative Problem Solving for In-House Agencies

    June 22, 2020

    • by Jens Peterson, IHAF

    In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …

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  • Staying Creative Through Crises May Save Us All

    June 01, 2020

    Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

    So, how …

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  • Benchmarking Your Best Creative Work

    May 25, 2020

    • by Jens Peterson, IHAF

    Entry season for the IHAF Creativity Awards is heating up as internal agencies submit their finest work from last year. How does your team's print and digital prowess compare to the best of the best?

    Submissions that boast creative excellence could win Honorable Mention, Silver, Gold or even the …

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