• Meet a Member: Lori Baluta of Discovery, Inc.

    February 25, 2019

    • by Davielle Pierrette, IHAF

    This month, we’re getting to know Lori Baluta, Senior Photo Operations Specialist at Discovery, Inc. As most IHAF members know, the internal agency at Discovery was recently disbanded—with Lori opening up about everything from how she got her start to what it’s like for those who remain with the …

    Read Moreright arrow

  • Bloomberg Named In-House Agency of the Year

    November 19, 2018

    • by IHAF Staff

    With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …

    Read Moreright arrow

  • Are You Agile-Inclined?

    July 16, 2018

    In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.

    Over 37% of marketing organizations are moving to Agile, making them 3x more likely …

    Read Moreright arrow

  • Improving Client Relationships is Easier than You Think

    April 18, 2016

    Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …

    Read Moreright arrow

  • Can This Relationship Work?

    October 19, 2015

    We have all undoubtedly experienced a mixed bag of client/agency relationships over the years—from the rich, rewarding experiences we fondly remember to those indifferent, demotivating relationships. There may even be one or two we would rather forget. It’s the glue that bonds us to our clients and …

    Read Moreright arrow

  • Challenging the Status Quo—Together

    September 25, 2015

    Uncharted territory is our playground. Whether you’re part of the in-house creative team or an outside agency partner, if you’re open to innovative, new ways of getting to the big idea, great things can happen. 

    Here’s how we can all be, and stay, inventive. Take chances. Together. Collaborate …

    Read Moreright arrow

  • Waterfall: A Top-Down Approach to Strategic Planning

    September 21, 2015

    In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.

    How? These processes assure agency leaders and account managers not only get the input …

    Read Moreright arrow

  • Your Mission? Value!

    February 09, 2015

    • by IHAF Staff

    IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …

    Read Moreright arrow

  • Ready, Set, Goals!

    February 02, 2015

    A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.

    One of the things I see in-house …

    Read Moreright arrow

  • Better Than Sliced Bread

    September 17, 2014

    What did we ever do without BrandMaker? BrandMaker is the marketing resource management tool that our in-house agency uses to automate project workflow. Looking back at the jobs we used to outline on scraps of paper and the index card boxes full of projects at every stage of completion, it’s hard …

    Read Moreright arrow