• Roundtable Recap: The More You Know

    June 27, 2022

    • by IHAF Staff

    While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.

    Each virtual …

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  • A UX Culture of Diversity

    May 23, 2022

    I am not an HR expert, so I won’t write about a specific dimension of DEI across race, ethnicity, gender, age, belief systems, and neuro- and physical-diversity. Instead, as a creative leader in the UX space, I’ll share some thoughts on building a culture of diversity both in theory and practice— …

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  • In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    Meet In-House Experts & Aces This Month

    April 04, 2022

    • by Jens Peterson, IHAF

    Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.

    The Next Generation of Marketing Excellence. True marketing expertise includes …

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  • In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    In-House Agency Experts, Unite!

    February 28, 2022

    • by Jens Peterson, IHAF

    In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.

    Our Experts event is a chance to talk …

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  • These In-House Agencies Came Out on Top

    December 08, 2021

    • by Jens Peterson, IHAF

    The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …

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  • Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

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  • 2021 IHAF Conference & Awards Resilience to Reinvention

    It's Conference Time, Everybody!

    November 08, 2021

    • by Jens Peterson, IHAF

    No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …

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  • screenshot of The Capital One Creative Team on a video call

    Fostering Inspiration & Connection at Capital One

    August 30, 2021

    Perhaps more than other disciplines, creative teams feed off the connections they have and inspiration they get from others. The practice of learning from and being inspired by each other is key to keeping teams motivated, pushing work forward and building world-class creative. This can be a …

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  • black and white image of a backlit puzzle with one piece floating above its space

    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

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  • Diversity Equity & Inclusion

    DE&I: Continuing the Conversation

    July 07, 2021

    • by Jens Peterson, IHAF

    Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …

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