Blog
-
Share:
Lessons Learned from the Inside
June 04, 2018
Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …
-
Share:
Meet a Member: Matt Ferrara of Globoforce
May 28, 2018
What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.
A finalist …
-
Share:
Bring Back Your Creative Mojo
April 02, 2018
There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …
-
Share:
Meet a Member: Peter Baedita of Norwegian Cruise Line
March 26, 2018
The award-winning creative agency at Norwegian Cruise Line has been a member of IHAF since 2011. So, I was excited to finally catch up with Senior Creative Director, Peter Baedita, and hear what it’s like working for such a prestigious brand. “With two new groundbreaking cruise ships launching over …
-
Share:
Meet a Member: Jeremy Brazeal of Coca-Cola
January 22, 2018
IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …
-
Share:
Mutual Resolutions
January 01, 2018
I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …
-
Share:
Meet an Ambassador: Kathi Hersh
October 02, 2017
As we continue to shine a light on our Ambassador Network, we couldn’t let this month pass without introducing you to Kathi Hersh. Kathi is Senior Manager for Creative and Print Services at Fannie Mae, a leading source of financing for mortgage lenders. Since Kathi recently wrapped judging this …
-
Share:
7 Tips for Building Your Personal Brand
May 08, 2017
In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.
Every tweet, status update, shared video, or tagged image helps paint an …
-
Share:
Who's Responsible for an Ad Gone Bad?
April 10, 2017
You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …
-
Share:
Building Brand with Design Thinking
February 06, 2017
Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …
