Blog
-
Share:
There Can Only Be One Top Shop—Is It Yours?
August 03, 2020
Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.
The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …
-
Share:
Staying Creative Through Crises May Save Us All
June 01, 2020
Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.
So, how …
-
Share:
Finally, Some Good News
April 13, 2020
Don’t be fooled by what’s already felt like the longest year ever. Entry season for the 2020 IHAF Awards just opened, which means we’ll soon meet again to toast the winners. Will your in-house agency take the stage when we celebrate?
If you’ve never been to the IHAF Conference & Awards or just can’ …
-
Share:
You Are Part of a Connected Community
March 23, 2020
When the In-House Agency Forum was founded in 2005, our mission was simple: Provide tools, insight and networking opportunities to enable in-house agencies to increase their effectiveness and contribution within their respective organizations.
Fifteen years later, we’re as committed to that goal …
-
Share:
It’s Your Year—Your Decade!
December 16, 2019
Every time I write one of these year-end posts, I want to boldly declare it the year of the in-house agency. As we step from 2019 into 2020, I’m glad I never used that descriptor because it’s actually been the decade of the in-house agency.
Our research shows that the penetration of in-house …
-
Share:
What I’ve Learned Interviewing 20 In-House Leaders
October 21, 2019
In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …
-
Share:
Building Purpose Through Disruption
October 07, 2019
In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …
-
Share:
And the Gold Goes to...
September 23, 2019
July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.
As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …
-
Share:
Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
-
Share:
Roundtable Recap: Breaking Through by Breaking Free
June 17, 2019
Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.
That was the premise of …
