Blog Archive
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IHAF Wrapped
December 20, 2023
One of our favorite things to do at year-end is look back at the events, presentations, and online resources our members tapped most. (Why should Spotify have all the fun?) Here are a few of your favorites in 2023:
• New Assortment of Org Charts Download • Updated Job Profiles …
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In-House Data: Fact or Fiction?
October 16, 2023
I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …
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What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …
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Building for the Future of Work
August 28, 2023
The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.
In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …
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Elevate Internal Comms with the Power of Storytelling
August 14, 2023
With over five years’ experience producing internal communications and messaging for The TJX Companies, our team has discovered a powerful truth: effective storytelling is just as important inside an organization as it is on the outside.
You see, internal communications play a vital role in …
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High-Performing Teams, Glory Awaits!
July 17, 2023
Every day, your in-house agency makes big wins. From developing breakthrough creative to delivering record-high ROIs, your team does it all. Do you ever take the time to pause and celebrate all that you do? All too often, high-performing internal agencies are so focused on business as usual that …
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Overcoming the Challenges of Going In House
June 05, 2023
You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …
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Addressing Change Fatigue
February 20, 2023
2022 was predicted to be the year when things would return to normal.
But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly.
This is no surprise. Even before COVID we were dealing with …
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Escape the Commodity Trap—Become a Trusted Advisor
December 07, 2022
When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …
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Reunited...And It Felt So Good
December 05, 2022
It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.
• “There was a warmth and …
