• These In-House Agencies Came Out on Top

    December 08, 2021

    • by Jens Peterson, IHAF

    The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …

    Read Moreright arrow

  • Finding Common Ground with Procurement

    November 22, 2021

    For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …

    Read Moreright arrow

  • 2021 IHAF Conference & Awards Resilience to Reinvention

    It's Conference Time, Everybody!

    November 08, 2021

    • by Jens Peterson, IHAF

    No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …

    Read Moreright arrow

  • screenshot of The Capital One Creative Team on a video call

    Fostering Inspiration & Connection at Capital One

    August 30, 2021

    Perhaps more than other disciplines, creative teams feed off the connections they have and inspiration they get from others. The practice of learning from and being inspired by each other is key to keeping teams motivated, pushing work forward and building world-class creative. This can be a …

    Read Moreright arrow

  • black and white image of a backlit puzzle with one piece floating above its space

    3 Hidden Truths About In-Housing (and how to solve them)

    August 02, 2021

    Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …

    Read Moreright arrow

  • Diversity Equity & Inclusion

    DE&I: Continuing the Conversation

    July 07, 2021

    • by Jens Peterson, IHAF

    Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …

    Read Moreright arrow

  • person sitting in an office building working on two laptops and talking on the phone

    Key Trends for In-House Leaders

    June 28, 2021

    With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …

    Read Moreright arrow

  • Greater DE&I: It's Simply a Better Way

    June 14, 2021

    “Do the best you can until you know better. Then when you know better do better.”- Maya Angelou

    The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …

    Read Moreright arrow

  • Individual Growth Leads to Collective Success

    April 26, 2021

    Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.

    When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …

    Read Moreright arrow

  • Investing in People Beyond Positions

    February 01, 2021

    Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.

    At HP Studio, we believe in hiring people, helping them identify their skills, and …

    Read Moreright arrow