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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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DE&I: Continuing the Conversation
July 07, 2021
Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
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Greater DE&I: It's Simply a Better Way
June 14, 2021
“Do the best you can until you know better. Then when you know better do better.”- Maya Angelou
The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …
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Individual Growth Leads to Collective Success
April 26, 2021
Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.
When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …
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Investing in People Beyond Positions
February 01, 2021
Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.
At HP Studio, we believe in hiring people, helping them identify their skills, and …
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Letting Go of the Leash
November 30, 2020
“Either you believe you are creative, or you don’t. And either way, you’re right.”
That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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Now Virtual, Still Awesome
October 12, 2020
Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …
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Working From Home? Improvise Like the Utah Jazz.
September 14, 2020
For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!
Then, COVID-19 hit …
