Blog Archive
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Greater DE&I: It's Simply a Better Way
June 14, 2021
“Do the best you can until you know better. Then when you know better do better.”- Maya Angelou
The world has never seemed more intent on creating greater diversity, equity and inclusion than it does now. And while that’s a wonderful ambition, wanting to do something is different from having the …
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Individual Growth Leads to Collective Success
April 26, 2021
Where does having your digital marketing needs met by in-house talent start? It starts with having the right talent in the right roles.
When I was at Oracle, our in-house team started small and identified gaps in our studio’s capabilities. Rather than hiring urgently, we relied on external …
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Investing in People Beyond Positions
February 01, 2021
Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.
At HP Studio, we believe in hiring people, helping them identify their skills, and …
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Letting Go of the Leash
November 30, 2020
“Either you believe you are creative, or you don’t. And either way, you’re right.”
That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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Now Virtual, Still Awesome
October 12, 2020
Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …
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Working From Home? Improvise Like the Utah Jazz.
September 14, 2020
For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!
Then, COVID-19 hit …
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Never Tried Temp-to-Hire? Now Is the Time.
August 17, 2020
Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …
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There Can Only Be One Top Shop—Is It Yours?
August 03, 2020
Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.
The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …
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Staying Creative Through Crises May Save Us All
June 01, 2020
Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.
So, how …
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