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Sonic Branding 101
October 02, 2023
Most marketers are aware that the number of audio touchpoints by which consumers engage (voice-enabled devices, social media, etc.), is increasing. We are less familiar, however, with the research and creative process that goes into creating a unique brand sound.
Even some of the language can be …
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What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …
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Find Your Perfect Match with These Proven Partners
July 24, 2023
While many assume in-house teams go it alone, the reality is really quite the opposite. In fact, our most recent State of the Industry Report indicates that 85% of internal agencies outsource work to external providers. Why? The tailored capabilities and extended resources these companies offer …
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Get Started with Video Brand Guidelines
June 12, 2023
Your company likely has a brand style guide complete with fonts, colors, logos and more that you share with various creative teams. This keeps your visual brand consistent no matter the channel, agency, team or vendor. Brand books have been the standard for years, but with increasing demand for …
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Top-Notch Partners for Your Top-Performing Team
February 06, 2023
Just because you’re in house, doesn’t mean you have to go it alone. In fact, many of today’s most successful internal agencies collaborate with external providers to support their initiatives. By working as an extension of your team, trusted partners and suppliers can add immense value to your in- …
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Great Briefs Lead to Great Work
October 24, 2022
A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …
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Trends in Offshore Creative Production
August 15, 2022
The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.
We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …
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Roundtable Recap: The More You Know
June 27, 2022
While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.
Each virtual …
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You Might Be Wasting Your Media Budget
May 16, 2022
The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?
Whether you buy media internally or with an outside agency, it’ …
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What We Learned from the Experts & Aces
May 09, 2022
So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.
Many of the brands that presented had …
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