• HOW Design Live Comes to Boston

    March 05, 2018

    Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.

    An obvious …

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  • How Brand’s Got Your Back

    February 12, 2018

    • by IHAF Staff

    One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.

    In this week’s …

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  • Sonic Branding for the Modern Marketer

    January 16, 2018

    I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

    There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

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  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • Business Case: Constant Contact & Ideasicle

    October 09, 2017

    One of the key advantages of an in-house agency is that their creative teams live and breathe the brand. And while this can lead to rhythms and efficiencies that save time and drive great work, there’s also a risk that it can lead to insular thinking that limits the brand’s potential.

    Tim Weldon, …

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  • Meet an Ambassador: Kathi Hersh

    October 02, 2017

    • by Davielle Pierrette, IHAF

    As we continue to shine a light on our Ambassador Network, we couldn’t let this month pass without introducing you to Kathi Hersh. Kathi is Senior Manager for Creative and Print Services at Fannie Mae, a leading source of financing for mortgage lenders. Since Kathi recently wrapped judging this …

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  • The Road to Employee Engagement

    August 21, 2017

    There is a lot of buzz these days about employee engagement, though it is often confused with employee satisfaction. True engagement centers on an employee’s level of psychological investment in the organization—how connected they feel to the company and its mission. For many in-house agencies, …

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  • A Look Back at Hilton’s Year on Top

    August 15, 2017

    • by IHAF Staff

    It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.

    IHAF: What …

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  • Does Your In-House Agency Move Mountains?

    July 17, 2017

    • by Davielle Pierrette, IHAF

    This year marks our seventh annual In-House Agency of the Year competition—that means it’s our seventh year of recognizing teams that move mountains, overcome obstacles, and consistently go the extra mile to enable the success of the businesses they support. In other words, our In-House Agency of …

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  • Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads

    June 19, 2017

    • by Cristy Ebert Garcia, Celtra

    Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …

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