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Creating Hardworking Video Content on a Budget
July 30, 2018
As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …
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Roundtable Recap: What Bloomed?
July 09, 2018
Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …
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Cheap Impressions Are Dead. What’s Next?
July 02, 2018
For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …
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Are You A Winner?
June 25, 2018
Your in-house agency spent the past year advancing the business, exceeding client expectations and producing exceptional work, right? That’s precisely why you should consider nominating your team for the 2018 In-House Agency of the Year award. This distinct award recognizes the unique contributions …
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Lessons Learned from the Inside
June 04, 2018
Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …
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Meet a Member: Matt Ferrara of Globoforce
May 28, 2018
What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.
A finalist …
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How Sound Drives Engagement
May 21, 2018
It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …
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Branded Content: 5 Keys for Effective Storytelling
April 30, 2018
Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.
Consumers …
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In-House Creatives and Marketers Connect in Boston
April 23, 2018
We’re heading to Boston next week for HOW Design Live, April 30 to May 3. If you haven’t registered yet, there’s still time—time to take advantage of a dynamic line-up of speakers with deep experience with in-house creative, marketing, branding and more.
Here’s a preview of some of the sessions …
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Bring Back Your Creative Mojo
April 02, 2018
There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …
