• Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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  • Business Case: Constant Contact & Ideasicle

    October 09, 2017

    One of the key advantages of an in-house agency is that their creative teams live and breathe the brand. And while this can lead to rhythms and efficiencies that save time and drive great work, there’s also a risk that it can lead to insular thinking that limits the brand’s potential.

    Tim Weldon, …

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  • Meet an Ambassador: Kathi Hersh

    October 02, 2017

    • by Davielle Pierrette, IHAF

    As we continue to shine a light on our Ambassador Network, we couldn’t let this month pass without introducing you to Kathi Hersh. Kathi is Senior Manager for Creative and Print Services at Fannie Mae, a leading source of financing for mortgage lenders. Since Kathi recently wrapped judging this …

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  • The Road to Employee Engagement

    August 21, 2017

    There is a lot of buzz these days about employee engagement, though it is often confused with employee satisfaction. True engagement centers on an employee’s level of psychological investment in the organization—how connected they feel to the company and its mission. For many in-house agencies, …

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  • A Look Back at Hilton’s Year on Top

    August 15, 2017

    • by IHAF Staff

    It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.

    IHAF: What …

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  • Does Your In-House Agency Move Mountains?

    July 17, 2017

    • by Davielle Pierrette, IHAF

    This year marks our seventh annual In-House Agency of the Year competition—that means it’s our seventh year of recognizing teams that move mountains, overcome obstacles, and consistently go the extra mile to enable the success of the businesses they support. In other words, our In-House Agency of …

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  • Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads

    June 19, 2017

    • by Cristy Ebert Garcia, Celtra

    Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …

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  • Designing a Human Space

    May 22, 2017

    “What’s the vision?” That is the question my CEO asked when our move team shared the initial floor plans for our new corporate office space. Sure, we’d visited tech giants around the globe and had seen trendy offices with hot desks, graphics, beanbag chairs, and nooks for employees to work. And our …

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  • How Design Live: Top 5 Takeaways

    May 15, 2017

    I’ve been to HOW Design Live six times and I must say it never gets old. Inspiring speakers. Interesting topics. And maybe a little bit of swag to bring home from the expo hall. Most of all, it is a good opportunity to get a read on what is going on in our creative world.

    This year, seven IHAF …

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  • 7 Tips for Building Your Personal Brand

    May 08, 2017

    In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.

    Every tweet, status update, shared video, or tagged image helps paint an …

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