• Lessons Learned from the Inside

    June 04, 2018

    • by IHAF Staff

    Not only does Boston University deliver an exceptional education to its students, their in-house agency delivers exceptional creative solutions to 17 different schools and colleges, hundreds of departments and academic centers, and an assortment of events—all intended for internal and external …

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  • Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

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  • How Sound Drives Engagement

    May 21, 2018

    It’s no secret that appealing to the human senses helps engage emotions. Let’s look at a simple example: if a consumer sees a bacon commercial, they could be convinced that the bacon looks delicious but by hearing the sizzle, the consumer craves the bacon. The power of sound creates a sense of …

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  • Branded Content: 5 Keys for Effective Storytelling

    April 30, 2018

    Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.

    Consumers …

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  • In-House Creatives and Marketers Connect in Boston

    April 23, 2018

    We’re heading to Boston next week for HOW Design Live, April 30 to May 3. If you haven’t registered yet, there’s still time—time to take advantage of a dynamic line-up of speakers with deep experience with in-house creative, marketing, branding and more. 

    Here’s a preview of some of the sessions …

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  • Bring Back Your Creative Mojo

    April 02, 2018

    There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …

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  • HOW Design Live Comes to Boston

    March 05, 2018

    Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.

    An obvious …

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  • How Brand’s Got Your Back

    February 12, 2018

    • by IHAF Staff

    One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.

    In this week’s …

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  • Sonic Branding for the Modern Marketer

    January 16, 2018

    I’m not sure when the word “jingle” went from being a popular way to promote your brand with music to a dirty word, but it happened.

    There was a time when having a jingle was important to a brand. When the Oscar Myer jingle, the Klondike song, and others were expected and worked wonders as they …

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  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

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