• Sonic Branding 101

    October 02, 2023

    Most marketers are aware that the number of audio touchpoints by which consumers engage (voice-enabled devices, social media, etc.), is increasing. We are less familiar, however, with the research and creative process that goes into creating a unique brand sound.

    Even some of the language can be …

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  • What’s Your Purpose?

    September 25, 2023

    • by IHAF Staff

    Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

    For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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  • Boldly Forward to a New Org (Not a Re-org)

    September 11, 2023

    We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.

    In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …

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  • Building for the Future of Work

    August 28, 2023

    • by Bonny Block and Ray Samuels, Wripple

    The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

    In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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  • Achieving Greater Agility Through Creative Outsourcing

    June 26, 2023

    Looking back on the first half of 2023, it's clear the tech sector has undergone significant change. Companies are still recovering from the aftermath of the pandemic and adapting to emerging trends such as remote work, automation, and AI integration. As companies continue to rebuild and …

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  • 3 Tips for Stronger Data Storytelling

    March 20, 2023

    How do you tell a story with data? You start by making sure the key message is clear to your audience.

    In-house agencies are often asked to perform miracles and turning data into visuals is no exception. It’s a common experience: your internal client needs an infographic but instead of …

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  • The Latest Trends in Teams & Talent

    November 28, 2022

    If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • The Importance of Authenticity & UGC in Talent Acquisition

    August 29, 2022

    Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.

    A job is no longer just …

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  • Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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