• The Latest Trends in Teams & Talent

    November 28, 2022

    If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • The Importance of Authenticity & UGC in Talent Acquisition

    August 29, 2022

    Let’s talk about something that’s sending shivers down the backs of employers nationwide—the Great Resignation. After the pandemic hit, and the workforce had no option but to work from home or find new opportunities, the employee paradigm shifted radically…and permanently.

    A job is no longer just …

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  • Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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  • Roundtable Recap: The More You Know

    June 27, 2022

    • by IHAF Staff

    While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.

    Each virtual …

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  • You Might Be Wasting Your Media Budget

    May 16, 2022

    The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?

    Whether you buy media internally or with an outside agency, it’ …

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  • What We Learned from the Experts & Aces

    May 09, 2022

    So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.

    Many of the brands that presented had …

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  • Our Roundtables Have Turned

    May 02, 2022

    • by Jens Peterson, IHAF

    There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading …

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  • In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    Meet In-House Experts & Aces This Month

    April 04, 2022

    • by Jens Peterson, IHAF

    Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.

    The Next Generation of Marketing Excellence. True marketing expertise includes …

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