• Internal Agencies Are On the Rise

    September 10, 2018

    • by IHAF Staff

    IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

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  • Optimizing Creative Operations Through Automation

    September 04, 2018

    Since the advent of programmatic ad buying, automation has been transforming marketing business processes, with AI tools starting to play a part too. Competition demands that creative units quickly learn the benefits that automation technology can bring. The aim is not to deskill creatives but to …

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  • The Definitive Guide to Brand Integration

    August 27, 2018

    Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.

    It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …

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  • Creating Hardworking Video Content on a Budget

    July 30, 2018

    As brands invest more in the capabilities of their in-house teams, the desire for video content tends to increase. Requests begin to fly in for video—internal, external, social, communications, meetings and more. We recently surveyed in-house producers and found that, in their new reality of …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Meet a Member: Matt Ferrara of Globoforce

    May 28, 2018

    • by Davielle Pierrette, IHAF

    What does it mean to work human? Well, if you’re part of the eight-person in-house agency at Globoforce, the leading provider of human applications that strengthen employee performance and build more-positive team connections, you know exactly what it means and how to tell that story.

    A finalist …

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  • Account Management Revival

    May 14, 2018

    To excel in Account Management, you need to be an expert in the business of your company, your clients and your in-house agency—to think strategically, plan creatively and manage superbly. Unfortunately, the Account Management function within most in-house agencies is often the least defined and …

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  • IHAF Roundtables: Six Cities, Six Conversations

    May 07, 2018

    • by IHAF Staff

    This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …

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  • Branded Content: 5 Keys for Effective Storytelling

    April 30, 2018

    Think of your favorite piece of video content over the past year. Odds are, you didn’t think of a commercial. You probably thought of a TV show, a movie or even a piece of branded content. When it comes to branded content, it’s important to remember that it’s not the same as advertising.

    Consumers …

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  • Simplifying Cross-Screen Video Workflow

    April 09, 2018

    • by IHAF Staff

    In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?

    In …

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