• Selling TV on a Shoestring

    May 13, 2019

    • by IHAF Staff

    Developing work on a shoestring budget can be a challenge for creative teams, particularly coming up with grand ideas on a modest overall spend. Traditionally, networks have reached out to big agencies with big budgets to launch and promote their upcoming television shows. These days, in-house …

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  • They Did What?

    May 06, 2019

    In 2017, the Ford Motor Company hired Jim Hackett as CEO. Hackett does not fit the mold of previous Ford leaders. He isn’t a technologist. He isn’t a salesman. He isn’t even a “car guy.” He is, first and foremost, a designer.

    Prior to Ford, Hackett ran Steelcase, the furniture company that gave …

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  • Color Correction—Everyday Artistry

    April 17, 2019

    Color correction has always been a very specialized and specific task in the post-production process. It’s one of the final steps in completing the long journey that is commercial advertising. Ten to fifteen years ago, color correction was a secretive art. Fast forward to today—nearly everyone has …

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  • In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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  • Buy-In on Briefs & Briefings

    April 08, 2019

    • by IHAF Staff

    Crafting a new creative brief goes hand in hand with crafting a new creative campaign. Doing a good job on one increases your chance of doing a great job on the other. Yet, some in-house agency teams are resistant to leveraging creative briefs to full effect. Why?

    This month’s IHAF webinar is all …

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  • Meet You at McDonald’s

    March 25, 2019

    • by IHAF Staff

    By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …

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  • A Must-Have for Producing Great Content

    February 18, 2019

    After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

    Sure, you’ve got a good …

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  • McDonald’s to Host Leadership Summit

    January 28, 2019

    • by IHAF Staff

    In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …

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  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • Hiring for Talent, Not Location

    October 29, 2018

    • by Jack Teuber, PwC

    When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.

    If your in-house agency is located in …

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