• Roundtable Recap: The More You Know

    June 27, 2022

    • by IHAF Staff

    While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.

    Each virtual …

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  • You Might Be Wasting Your Media Budget

    May 16, 2022

    The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?

    Whether you buy media internally or with an outside agency, it’ …

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  • What We Learned from the Experts & Aces

    May 09, 2022

    So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.

    Many of the brands that presented had …

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  • Our Roundtables Have Turned

    May 02, 2022

    • by Jens Peterson, IHAF

    There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading …

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  • In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    Meet In-House Experts & Aces This Month

    April 04, 2022

    • by Jens Peterson, IHAF

    Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.

    The Next Generation of Marketing Excellence. True marketing expertise includes …

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  • hands holding smartphone recording a UGC video of people in public

    Why UGC Is Becoming a Go-To Strategy

    March 28, 2022

    Say User-Generated Content or UGC to just about anybody in the advertising industry and they’ll immediately think of grainy, shaky, poor-quality videos—like the kind you’d see on America’s Funniest Home Videos or any number of YouTube channels. Authentic? Yes. Organic? Certainly. But high-quality? …

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  • In-House Agency Experts and Aces - An IHAF Conference - April 28, 2022 - a Hybrid Event

    In-House Agency Experts, Unite!

    February 28, 2022

    • by Jens Peterson, IHAF

    In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.

    Our Experts event is a chance to talk …

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  • What stops the clock on TikTok. 5 lessons from viral creators to get more views. Monet Analytics.

    What Stops the Clock on TikTok?

    January 17, 2022

    A recent review of over 100 TikTok videos has unlocked new insights for creators, influencers, brands and agencies. Here are five simple lessons on how to use engagement and arousal to get more views.

    1. HOOK VIEWERS EARLY. Gone are the days of building to the hook. In the TikTok age, you need to …

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  • In-House Trends for 2022

    January 03, 2022

    • by Emily Foster, IHAF

    Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.

    Insourcing more digital and media functions …

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  • Creative Content Trends for 2022 & Beyond

    December 20, 2021

    In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.

    The State of the Industry: Producing Creative …

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