Blog Archive
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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What Stops the Clock on TikTok?
January 17, 2022
A recent review of over 100 TikTok videos has unlocked new insights for creators, influencers, brands and agencies. Here are five simple lessons on how to use engagement and arousal to get more views.
1. HOOK VIEWERS EARLY. Gone are the days of building to the hook. In the TikTok age, you need to …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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Creative Content Trends for 2022 & Beyond
December 20, 2021
In-housing is becoming a mainstream strategy for brands as marketing models continue to evolve, according to a new report by We Are Amnet. Many brands are reshaping how they produce and deliver content to achieve the best results at the lowest cost.
The State of the Industry: Producing Creative …
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Brands Take the Field with Student Athletes
December 13, 2021
The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …
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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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Presentations: Separating Good from Great
October 25, 2021
Everyone has probably seen at least one presentation that truly stood out. One that's sharply written, confidently designed, and easy to follow. Or if nothing else, one that got you thinking about your own presentations.
But what truly separates “good” from “great” when it comes to presentations? …
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Bridging the Creative and Media Divide
October 18, 2021
In the digital advertising business, media’s relationship with technology has been an evolving, decades-long affair. Always rocky, never settled, but very productive for all the offspring (e.g., ad tech vendors) it has produced. With the rise of digital advertising, media buying utilizing …
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Modular Content: A Leading Opportunity for Your In-House Agency
October 13, 2021
In a May 2021 report, Forrester Analyst Ryan Skinner explained the importance of taking a modular approach to content in order to create meaningful customer experiences at scale. Breaking content into small, reusable chunks helps improve relevance, decrease production costs and times, and ensure …
