• What Awards Season Looks Like in 2020

    July 06, 2020

    • by Jens Peterson, IHAF

    The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

    Perhaps the biggest change is the call-for-entries process …

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  • Creative Problem Solving for In-House Agencies

    June 22, 2020

    • by Jens Peterson, IHAF

    In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …

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  • Boost the Value of Your In-House Agency

    June 08, 2020

    • by Julie Allouch, Nuxeo

    In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …

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  • Staying Creative Through Crises May Save Us All

    June 01, 2020

    Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

    So, how …

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  • Benchmarking Your Best Creative Work

    May 25, 2020

    • by Jens Peterson, IHAF

    Entry season for the IHAF Creativity Awards is heating up as internal agencies submit their finest work from last year. How does your team's print and digital prowess compare to the best of the best?

    Submissions that boast creative excellence could win Honorable Mention, Silver, Gold or even the …

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  • Marketing Your Brand's Sustainable Practices

    May 11, 2020

    Many companies now adopt sustainable practices that go well beyond office recycling programs. Saving energy, reducing operational waste, curbing emissions, and developing green products are a few of the sustainable objectives being integrated into company missions and products.

    As a result, brands …

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  • Keeping it Fresh at Deloitte

    April 27, 2020

    • by Jens Peterson, IHAF

    The best in-house agencies strike an artful blend of consistency and innovation to drive growth. Deloitte’s Green Dot Agency (GDA) does just that while investing in key areas like talent, strategy and global partnerships. See how it’s done in this video from GDA, a recent finalist for IHAF's In- …

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  • Finally, Some Good News

    April 13, 2020

    • by Jens Peterson, IHAF

    Don’t be fooled by what’s already felt like the longest year ever. Entry season for the 2020 IHAF Awards just opened, which means we’ll soon meet again to toast the winners. Will your in-house agency take the stage when we celebrate?

    If you’ve never been to the IHAF Conference & Awards or just can’ …

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  • Members Helping Members

    April 08, 2020

    • by IHAF Staff

    In the spirit of connectivity upon which IHAF was founded, a handful of our supplier members have stepped up to support their corporate counterparts with special discounts and resources to help in-house agencies lighten the load. As you look for ways to support your respective corporations from …

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    Six Questions to Ask Before Calling a Printer

    March 30, 2020

    Today’s marketers juggle a host of campaigns across a multitude of channels. Many of the tasks are completed in-house with marketing software, but that’s not the case for print campaigns. When it’s time to send direct mail, print a catalogue, buy promotional material, or order trade show displays, …

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