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Time to Reshape Your Clients’ Approach
May 07, 2014
The days when a print piece was the driving force behind a campaign are long gone. While we know this, it may take some effort to migrate the mindset of our clients, who may not be as tuned-in to the changing dynamics of marketing communications today—especially the power of digital.
Focus on the …
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Onboarding: Essential to Hiring Success
November 06, 2013
Companies are spending more time than ever interviewing potential new hires. In fact, it’s fairly common for a candidate to interview with 8-10 people, prepare formal presentations, and then wait months for a decision. While a thorough interviewing process is prudent, the effort to assess …
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Why Ad-ID Is Good for Marketers, Agencies, Media and Talent
November 04, 2013
In March, SAG-AFTRA, the union representing all commercial talent, and the ANA-4A's Joint Policy Committee, representing the advertising industry, agreed on a three-year contract. Among its many provisions, this extraordinarily complex deal provides the foundation for making commercial-talent …
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What is “Creative”?
September 23, 2013
As a child, I was told I was creative—so I believed it. Aren’t all kids creative though? I did have a creative thought process and because I loved all that was art I was labeled “creative.” I loved to make things, explore, sort, compile lists, play games and rearrange the kitchen cabinets. I drew …
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I Saw It All
September 18, 2013
The IHAF Awards Show judging event took place last week. For a full day, six judges gathered to evaluate and assess, calculate and debate—selecting category winners and one Best of Show. Here’s what Will Burns had say about the day.
“I saw sharks. I saw bugs. I saw boxing gloves, and almost used …
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How Do You Fly?
September 03, 2013
If you’ve been keeping up with The Inside Scoop, you know that every four weeks IHAF highlights a new topic of interest to the in-house agency community—and we blast that content across our digital and social platforms.
Well, when this month’s theme was proposed in a recent IHAF Board meeting, I …
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Who’s Directing Traffic In House?
July 15, 2013
Skillful project trafficking can increase team efficiency by optimizing resources, facilitating information sharing, and maintaining budgets while reducing costly rework. What’s curious is that while “traffic” is seen as an essential function, few in-house agencies have resources devoted to it. …
