• SOPs Save the Day

    April 17, 2023

    It’s a cautionary tale that is all too familiar: a long-term employee with significant knowledge of how to perform in their role leaves the company and, in turn, takes all that knowledge with them—leaving a void that’s hard to fill. The good news is that this problem is avoidable. All you need are …

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  • Leaders, Meet Us in Atlanta!

    March 06, 2023

    • by Olivia Brown, IHAF

    Next month, we’re headed to Atlanta where IHAF member and reigning In-House Agency of the Year, Delta Air Lines, is set to host the 2023 IHAF Leadership Summit. Along with keynote presentations from other high-flyers, Delta’s award-winning team is taking us under its wing for an exhilarating day of …

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  • Addressing Change Fatigue

    February 20, 2023

    2022 was predicted to be the year when things would return to normal. 

    But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly. 

    This is no surprise. Even before COVID we were dealing with …

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  • How Mature is Your Marketing Work Management Model?

    January 23, 2023

    What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?

    Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …

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  • Escape the Commodity Trap—Become a Trusted Advisor

    December 07, 2022

    When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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  • The Latest Trends in Teams & Talent

    November 28, 2022

    If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

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  • Getting to Yes: One Team’s Success Story

    November 14, 2022

    • by Bonny Davis and Ray Samuels, Wripple

    Ah, 2020…a year to remember. Most of us endured significant changes in how we work. But what if your business became almost unrecognizable? More than almost any other, the restaurant industry faced a moment where quick thinking and innovation were the only paths to survival. 

    IHAF supplier member, …

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  • Great Briefs Lead to Great Work

    October 24, 2022

    A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …

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  • United and Uncensored

    September 26, 2022

    • by Olivia Brown, IHAF

    We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …

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  • Institutional Pros Meet Outside Hires

    September 19, 2022

    In its 2021 Productivity and the Pandemic study, IHAF reported that 47% of in-house agencies increased headcount in the 14-16 months prior. To meet demand, added staff enables teams to identify new talent internally and bring in external hires.

    With growth comes change. And while some team members …

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