Blog Archive
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Join Us with Confidence
October 11, 2021
It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.
For corporate …
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Make Your Next Creative Campaign Sing
September 13, 2021
Popular music has a way of catching the attention of consumers and, over the past year, advertisers haven’t been shy about licensing it for TV and digital campaigns. Social platforms like TikTok have also opened the floodgates for new artists, hits and jingles to explode at a moment’s notice.
Once …
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Fostering Inspiration & Connection at Capital One
August 30, 2021
Perhaps more than other disciplines, creative teams feed off the connections they have and inspiration they get from others. The practice of learning from and being inspired by each other is key to keeping teams motivated, pushing work forward and building world-class creative. This can be a …
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Best Practices for Handling Video in Your DAM
August 16, 2021
No matter how you encounter or consume it, video is here to stay as one of the leading ways to develop and deliver engaging content online. Nearly every online marketer is using video in one way or other. And, audiences are watching! So how do we, as producers and creators, go about meeting this …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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The Need for Speed—How to Get Great Ideas to Market Faster
July 12, 2021
A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.
Covid has accelerated the need for brands and in-house agencies, in particular, to …
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DE&I: Continuing the Conversation
July 07, 2021
Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …
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Raising Your Team's Email Creation Capabilities
July 05, 2021
Most Email Service Providers come equipped with templates which offer limited design flexibility. As an in-house agency, you might consider an Email Creation Platform that brings increased creative control along with efficiency and agility to your overall email marketing process.
There’s an …
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
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365 Days of One Brand
June 21, 2021
I recently concluded my first year at iCIMS, marking the longest period of my career where I was embedded in a single brand. As someone who cut their teeth riding the external agency high of parachuting into several clients at once, the idea of getting to know every nook and cranny of just one …
