• Go with Your Gut and Find a Way

    April 12, 2021

    What do you do when your company is due for a rebrand, but your organization isn’t ready? You seize what’s within your control to influence the outcome.

    After an agency partner created a bold advertising splash that was a departure from our brand standards (for various reasons), we were left with …

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  • Covid or Not, It's Time for Virtual Creativity

    March 29, 2021

    It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …

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  • Women Take the Lead

    March 15, 2021

    • by Jens Peterson, IHAF

    Many exceptional women in marketing have rightfully claimed seats at the table. A select few, we’re proud to announce, will share their stories and expertise at the IHAF Women’s Leadership Summit on April 29.

    Held virtually this year, our bi-annual spring leadership conference is an inclusive, …

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  • IMF Creative Uses Psychology to Design for Safety

    March 01, 2021

    What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.

    IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …

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  • Digital Marketing Matures In House

    February 15, 2021

    • by IHAF Staff

    IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.

    The …

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  • Investing in People Beyond Positions

    February 01, 2021

    Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.

    At HP Studio, we believe in hiring people, helping them identify their skills, and …

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  • How Connected TV Fits in 2021 Media

    January 18, 2021

    The growth of connected TV usage has accelerated exponentially giving way to further consideration for ad dollars this year. In 2019, media buyers began realizing CTV’s potential as viewing increased and advertising opportunities and products expanded. In 2020, viewership and advertising dollars …

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  • What's Next for In-House Agencies?

    January 04, 2021

    • by Emily Foster, IHAF

    In-house agencies in 2021 have a lot to look forward to. Our latest field study shows that 75 percent of advertisers now have internal creative teams and the majority of digital marketing is being produced in house. The formerly heated debate over in-house vs. external agencies is becoming a …

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  • Tools & Technology: Your Creative Advantage

    December 21, 2020

    Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …

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  • Staying Creative Amid the Challenges of 2020

    December 07, 2020

    The original plans we had for 2020 didn’t exactly pan out as we anticipated. Everyone has been affected. And, for creative folks working in the retail and consumer packaged goods industries, there have been some very specific challenges: studios have effectively shut down, production schedules have …

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