• Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

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  • It’s Your Crowning Moment

    June 10, 2019

    • by IHAF Staff

    There’s an old saying that goes, “Heavy is the head that wears the crown.” Well, here at IHAF, we beg to differ. In fact, winning the crown is one of the lightest, most uplifting moments your team can experience. The crown we’re talking about, of course, is our In-House Agency of the Year award. …

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  • Getting It Right: Process & Positioning

    June 03, 2019

    • by IHAF Staff

    Navigating the operational challenges inherent in running an internal agency can feel like an endless series of twists and turns. While there are ways to overlook certain obstacles for the sake of getting the job done, there are also ways to enhance your team’s problem-solving capabilities to …

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  • Color Correction—Everyday Artistry

    April 17, 2019

    Color correction has always been a very specialized and specific task in the post-production process. It’s one of the final steps in completing the long journey that is commercial advertising. Ten to fifteen years ago, color correction was a secretive art. Fast forward to today—nearly everyone has …

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  • In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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  • A Must-Have for Producing Great Content

    February 18, 2019

    After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

    Sure, you’ve got a good …

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  • Delivering Personalized Content at Scale

    February 04, 2019

    As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …

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  • 5 Things Music Can Do for Your Brand

    January 22, 2019

    We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.

    Here are five things music can do for your brand:

    1) Establish leadership. …

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  • Sound Practices: How Audio Mixing Can Elevate Work

    December 12, 2018

    The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …

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  • It’s A Photo Finish

    November 26, 2018

    • by IHAF Staff

    It’s been three weeks since we wrapped the 2018 IHAF Conference & Awards Show and we’re still basking in the glow of over 300 in-house agency professionals coming together from across the country. This year’s conference theme was SHIFT, focused on the unexpected changes and unrelenting surges that …

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