• Navigating Compliance with a Freelance Workforce

    October 08, 2018

    • by IHAF Staff

    There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …

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  • Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members

    September 12, 2018

    • by Elissa Dunn Scott, Adobe

    Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.

    Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …

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  • Internal Agencies Are On the Rise

    September 10, 2018

    • by IHAF Staff

    IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

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  • The Definitive Guide to Brand Integration

    August 27, 2018

    Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.

    It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …

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  • Roundtable Recap: What Bloomed?

    July 09, 2018

    • by Emily Foster, IHAF

    Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Account Management Revival

    May 14, 2018

    To excel in Account Management, you need to be an expert in the business of your company, your clients and your in-house agency—to think strategically, plan creatively and manage superbly. Unfortunately, the Account Management function within most in-house agencies is often the least defined and …

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  • IHAF Roundtables: Six Cities, Six Conversations

    May 07, 2018

    • by IHAF Staff

    This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …

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  • Simplifying Cross-Screen Video Workflow

    April 09, 2018

    • by IHAF Staff

    In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?

    In …

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  • Meet a Member: Peter Baedita of Norwegian Cruise Line

    March 26, 2018

    • by Davielle Pierrette, IHAF

    The award-winning creative agency at Norwegian Cruise Line has been a member of IHAF since 2011. So, I was excited to finally catch up with Senior Creative Director, Peter Baedita, and hear what it’s like working for such a prestigious brand. “With two new groundbreaking cruise ships launching over …

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