Blog
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A Must-Have for Producing Great Content
February 18, 2019
After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, but why is it so rare?
Sure, you’ve got a good …
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Delivering Personalized Content at Scale
February 04, 2019
As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …
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5 Things Music Can Do for Your Brand
January 22, 2019
We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative and ultimately creates a connection between a brand and its audience.
Here are five things music can do for your brand:
1) Establish leadership. …
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Sound Practices: How Audio Mixing Can Elevate Work
December 12, 2018
The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …
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It’s A Photo Finish
November 26, 2018
It’s been three weeks since we wrapped the 2018 IHAF Conference & Awards Show and we’re still basking in the glow of over 300 in-house agency professionals coming together from across the country. This year’s conference theme was SHIFT, focused on the unexpected changes and unrelenting surges that …
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Bloomberg Named In-House Agency of the Year
November 19, 2018
With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …
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Hallmark Wins Best of Show!
November 12, 2018
Last Thursday evening, over 300 in-house enthusiasts gathered to celebrate creative excellence at the 10th annual IHAF Awards Show—a festive and fun experience! Attendees admired over 650 submissions displayed during the cocktail reception, anticipating which teams would win Gold, Silver and …
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Are You Conference Ready?
November 05, 2018
In three days, over 300 in-house professionals will come together for the 2018 IHAF Conference & Awards Show—a festival of networking, sharing, learning and creativity. In addition to seeing all of you, we’re eager to welcome a fabulous roster of speakers, including three keynote presenters. …
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VFX in the Real World: Screen Replacement
October 24, 2018
The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….
In-house agencies are realizing that while they can bring in editors ( …
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Supporting Sponsors Who Support You
October 22, 2018
If you’ve ever attended the IHAF Conference & Awards Show, you’ve come to expect inspiring keynotes, informative breakouts and ample opportunities to network. What you may not realize is that a keystone of our event is the participation of a dedicated group of sponsors. Without their support, the …
