• Roundtable Recap: What Bloomed?

    July 09, 2018

    • by Emily Foster, IHAF

    Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …

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  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

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  • Account Management Revival

    May 14, 2018

    To excel in Account Management, you need to be an expert in the business of your company, your clients and your in-house agency—to think strategically, plan creatively and manage superbly. Unfortunately, the Account Management function within most in-house agencies is often the least defined and …

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  • IHAF Roundtables: Six Cities, Six Conversations

    May 07, 2018

    • by IHAF Staff

    This month marks the start of our regional roundtable discussion group series, hosted by IHAF member companies in six cities throughout the United States. These networking and learning events are open forums for in-house agencies nationwide to engage in facilitated conversations about the …

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  • Simplifying Cross-Screen Video Workflow

    April 09, 2018

    • by IHAF Staff

    In the race to innovate forms of media, the requirements to activate video campaigns can sometimes be an afterthought. For instance, are talent-and-rights contracts integrated into your project workflow, or are you surprised by additional fees because you unwittingly fell out of compliance?

    In …

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  • Meet a Member: Peter Baedita of Norwegian Cruise Line

    March 26, 2018

    • by Davielle Pierrette, IHAF

    The award-winning creative agency at Norwegian Cruise Line has been a member of IHAF since 2011. So, I was excited to finally catch up with Senior Creative Director, Peter Baedita, and hear what it’s like working for such a prestigious brand. “With two new groundbreaking cruise ships launching over …

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  • In-House Roundtables: Coming to a City Near You

    March 19, 2018

    • by IHAF Staff

    In a few short weeks, our multi-city In-House Agency Roundtables begin—a series of informal-yet-intimate conversations hosted by IHAF member companies nationwide. Join us as we discuss and debate topics of interest to in-house agencies of all sizes and varieties. This year’s roundtables are taking …

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  • HOW Design Live Comes to Boston

    March 05, 2018

    Boston. It’s where you need to be April 30 through May 3 so you can join us at HOW Design Live. One of our primary goals on the HOW team is to be forward thinking—to stay ahead of the industry so we can do everything possible to help designers, like you, navigate changing environments.

    An obvious …

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  • Meet a Member: Jeremy Brazeal of Coca-Cola

    January 22, 2018

    • by Davielle Pierrette, IHAF

    IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …

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  • IHAF Conference Recap: BRAND NEW

    November 27, 2017

    • by IHAF Staff

    Earlier this month, over 300 in-house agency professionals from across the country gathered in Boston for our flagship event, the IHAF Annual Conference & Awards Show. This year’s conference theme was BRAND NEW—focused on how strong brands connect with consumers, differentiate from competitors, and …

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