• How Mature is Your Marketing Work Management Model?

    January 23, 2023

    What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?

    Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …

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  • Escape the Commodity Trap—Become a Trusted Advisor

    December 07, 2022

    When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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  • Getting to Yes: One Team’s Success Story

    November 14, 2022

    • by Bonny Davis and Ray Samuels, Wripple

    Ah, 2020…a year to remember. Most of us endured significant changes in how we work. But what if your business became almost unrecognizable? More than almost any other, the restaurant industry faced a moment where quick thinking and innovation were the only paths to survival. 

    IHAF supplier member, …

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  • Finding the Right Agency Partner

    October 31, 2022

    Whether you’re looking for niche expertise or simply need extra hands, most in-house agencies seek external partners to fill their staffing gaps. In a crowded market with seemingly endless options, how can you be sure you’re outsourcing to the right provider to meet your specific needs? When you’re …

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  • Trends in Offshore Creative Production

    August 15, 2022

    The so-called Great Resignation and current talent shortages across the US and Europe have accelerated changes already underway industrywide as brands look toward new models of creative production.

    We Are Amnet’s 2022 Benchmark Report for Offshore Creative Production sheds intriguing light on the …

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  • How to Find the Right Production Capability

    August 01, 2022

    2022 has been the perfect storm for marketers. There’s been a collision of new expectations and requirements within the industry. Inflation is reducing available budgets. Economic pressures are making markets nervous. Sustainability is top-of-mind in every boardroom. And frugality has moved up the …

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  • These Companies Can Help You Succeed

    July 18, 2022

    • by IHAF Staff

    Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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  • Keys to Scale Your Marketing Operations

    July 11, 2022

    Marketing is a big investment, putting significant pressure on in-house agencies. Whether you’ve stalled because your team’s capabilities are bottlenecked or there are several projects to be checked off your list, here are a few tips to keep in mind as you gear up to scale.

    Check Your Capacity …

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  • You Might Be Wasting Your Media Budget

    May 16, 2022

    The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?

    Whether you buy media internally or with an outside agency, it’ …

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  • What We Learned from the Experts & Aces

    May 09, 2022

    So happy to have attended a really great spring event in NYC the week before last with the In-House Agency Forum (IHAF). What a crew and a day of sharing more than the usual tips and tricks by adding a layer of genuine truth and humanity to the conversation.

    Many of the brands that presented had …

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