• The Latest in Offshore Creative Production

    February 17, 2020

    • by Shelley Harrison and Anil Noorani, Amnet

    Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.

    If your in-house agency has yet to engage in offshoring (or tried a …

    Read Moreright arrow

  • What to Expect in Digital in 2020

    January 20, 2020

    Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose …

    Read Moreright arrow

  • Meet the Mavericks at Transamerica

    January 06, 2020

    • by IHAF Staff

    “Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.

    By listening to customers …

    Read Moreright arrow

  • What I’ve Learned Interviewing 20 In-House Leaders

    October 21, 2019

    In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …

    Read Moreright arrow

  • Building Purpose Through Disruption

    October 07, 2019

    In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …

    Read Moreright arrow

  • And the Gold Goes to...

    September 23, 2019

    • by IHAF Staff

    July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.

    As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …

    Read Moreright arrow

  • Turning Product Trash into Brand Treasure

    September 09, 2019

    What do you do when Audi of America’s in-house agency asks if you can help disintegrate an Audi R8 and then piece it back together as an art installation?

    You say, "Yes!"

    After learning that an Audi R8 had been damaged in a shoot and was scheduled for demolition, Audi’s in-house team saw an …

    Read Moreright arrow

  • Producing Work at the Highest Level—Is Your In-House Agency Ready?

    August 05, 2019

    Most brand teams are eager to create tier-one content. And, as top creatives from the best agencies move to the corporate side, brands with in-house agencies now have the strategic and creative chops to successfully craft this type of work.

    What about actually producing it? All levels of …

    Read Moreright arrow

  • Building the Reputation of Your Team

    July 29, 2019

    • by Roger Hyde, AT&T

    To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …

    Read Moreright arrow

  • Inclusion—It's Right for Consumers and Your Brand

    July 22, 2019

    Inclusion. The term has stormed its way into the collective consciousness, attaining buzzword status. However, it’s a mistake to write inclusion off as a trending topic with advantageous optics and little real-world impact.

    Inclusive media represents a valuable opportunity for in-house agencies to …

    Read Moreright arrow