Blog
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It’s A Photo Finish
November 26, 2018
It’s been three weeks since we wrapped the 2018 IHAF Conference & Awards Show and we’re still basking in the glow of over 300 in-house agency professionals coming together from across the country. This year’s conference theme was SHIFT, focused on the unexpected changes and unrelenting surges that …
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Bloomberg Named In-House Agency of the Year
November 19, 2018
With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …
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Hallmark Wins Best of Show!
November 12, 2018
Last Thursday evening, over 300 in-house enthusiasts gathered to celebrate creative excellence at the 10th annual IHAF Awards Show—a festive and fun experience! Attendees admired over 650 submissions displayed during the cocktail reception, anticipating which teams would win Gold, Silver and …
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Are You Conference Ready?
November 05, 2018
In three days, over 300 in-house professionals will come together for the 2018 IHAF Conference & Awards Show—a festival of networking, sharing, learning and creativity. In addition to seeing all of you, we’re eager to welcome a fabulous roster of speakers, including three keynote presenters. …
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VFX in the Real World: Screen Replacement
October 24, 2018
The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….
In-house agencies are realizing that while they can bring in editors ( …
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Supporting Sponsors Who Support You
October 22, 2018
If you’ve ever attended the IHAF Conference & Awards Show, you’ve come to expect inspiring keynotes, informative breakouts and ample opportunities to network. What you may not realize is that a keystone of our event is the participation of a dedicated group of sponsors. Without their support, the …
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Navigating Compliance with a Freelance Workforce
October 08, 2018
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …
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Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members
September 12, 2018
Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.
Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …
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Internal Agencies Are On the Rise
September 10, 2018
IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …
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The Definitive Guide to Brand Integration
August 27, 2018
Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.
It’s been an incredible journey—from the early days of skepticism about the power of social media influencers and a decades-old …
