• Bring Back Your Creative Mojo

    April 02, 2018

    There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …

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  • Meet an Ambassador: Kathi Hersh

    October 02, 2017

    • by Davielle Pierrette, IHAF

    As we continue to shine a light on our Ambassador Network, we couldn’t let this month pass without introducing you to Kathi Hersh. Kathi is Senior Manager for Creative and Print Services at Fannie Mae, a leading source of financing for mortgage lenders. Since Kathi recently wrapped judging this …

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  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

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  • 7 Tips for Building Your Personal Brand

    May 08, 2017

    In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.

    Every tweet, status update, shared video, or tagged image helps paint an …

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  • Who's Responsible for an Ad Gone Bad?

    April 10, 2017

    You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …

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  • Welcome to Washington!

    January 30, 2017

    • by Davielle Pierrette, IHAF

    There’s a lot going on in DC these days—new names, fresh faces, and big personalities. So we’re headed to where the action is, with our upcoming Pop-Up Breakfast scheduled for Friday, February 3rd.

    IHAF Pop-Up Breakfasts are mini-networking events that “pop-up” in various cities across the country. …

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  • Happy New Year from our Board Chairman

    January 03, 2017

    Happy new year and warm wishes from the IHAF Board, as we welcome 2017!

    If you’re like me, the new calendar has you thinking about what you might do better or differently in the year to come. Whether you want to shed a few pounds, swear a little less, or get to work earlier, making meaningful …

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  • Meet an Ambassador: Andrew Dawson

    October 31, 2016

    • by Davielle Pierrette, IHAF

    Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …

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  • Lessons from the Leaders

    April 25, 2016

    To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …

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  • Pop into Coca-Cola

    April 04, 2016

    • by IHAF Staff

    By now you probably know that our next major event is the IHAF Leadership Summit, hosted by The Coca-Cola Company on April 21 in Atlanta. What you may not know is that in addition to an impressive lineup of sessions and speakers, the Summit includes an exclusive, guided VIP tour of Coca-Cola …

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