• Go with Your Gut and Find a Way

    April 12, 2021

    What do you do when your company is due for a rebrand, but your organization isn’t ready? You seize what’s within your control to influence the outcome.

    After an agency partner created a bold advertising splash that was a departure from our brand standards (for various reasons), we were left with …

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  • Covid or Not, It's Time for Virtual Creativity

    March 29, 2021

    It’s time to challenge a basic assumption in the creative community—that brainstorming sessions are more productive in person. That, and the idea that some things like the energy in the room, being able to look into each other’s eyes, and feeding off each other’s energy all make for a better …

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  • IMF Creative Uses Psychology to Design for Safety

    March 01, 2021

    What color is safety? Or, caution? How can good design keep people healthy during a pandemic? These are questions we, at IMF Creative, have been asking ourselves over the past year.

    IMF Creative is the in-house agency at the International Monetary Fund, and we’re responsible for many of the visual …

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  • Investing in People Beyond Positions

    February 01, 2021

    Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.

    At HP Studio, we believe in hiring people, helping them identify their skills, and …

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  • What's Next for In-House Agencies?

    January 04, 2021

    • by Emily Foster, IHAF

    In-house agencies in 2021 have a lot to look forward to. Our latest field study shows that 75 percent of advertisers now have internal creative teams and the majority of digital marketing is being produced in house. The formerly heated debate over in-house vs. external agencies is becoming a …

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  • Letting Go of the Leash

    November 30, 2020

    • by Jens Peterson, IHAF

    “Either you believe you are creative, or you don’t. And either way, you’re right.”

    That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …

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  • Now Virtual, Still Awesome

    October 12, 2020

    • by Jens Peterson, IHAF

    Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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  • Working From Home? Improvise Like the Utah Jazz.

    September 14, 2020

    For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!

    Then, COVID-19 hit …

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  • Never Tried Temp-to-Hire? Now Is the Time.

    August 17, 2020

    Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …

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  • There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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