• Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

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  • In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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  • Meet You at McDonald’s

    March 25, 2019

    • by IHAF Staff

    By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …

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  • Delivering Personalized Content at Scale

    February 04, 2019

    As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …

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  • McDonald’s to Host Leadership Summit

    January 28, 2019

    • by IHAF Staff

    In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …

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  • Why Software (Not Staffers) Should Be Managing Content Distribution

    December 03, 2018

    It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.

    So, …

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  • Are You Ready to SHIFT?

    October 15, 2018

    • by Emily Foster, IHAF

    We’re just four weeks away from the 2018 IHAF Conference, entitled SHIFT—focused on the unexpected changes and unrelenting surges that are redefining the industry. This year’s theme isn’t the only place you’ll experience change, however. We’ve revamped a number of aspects of the event to deliver …

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  • Meet a Member: Michelle Clark, E.J. Gallo Winery

    September 24, 2018

    • by Davielle Pierrette

    Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …

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  • IHAF Awards: The Results Are In!

    September 17, 2018

    • by IHAF Staff

    For months, the IHAF team has been busy gathering, organizing and admiring nearly 700 entries submitted by 77 in-house agencies in anticipation of the judging event for the 2018 IHAF Awards. And, the results are in!

    Last week, a panel of 13 experts pored over every part and piece of your …

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  • Make Plans to Attend Adobe MAX This Year: $400 Discount for IHAF Members

    September 12, 2018

    • by Elissa Dunn Scott, Adobe

    Adobe MAX is the largest conference of its kind, the epicenter of creativity, and where top minds get together to cover all aspects of the creative experience.

    Come to MAX if you’re looking to: perfect your skills, be inspired, network with peers, and explore what’s next on the creative landscape. …

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