• Building Purpose Through Disruption

    October 07, 2019

    In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …

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  • And the Gold Goes to...

    September 23, 2019

    • by IHAF Staff

    July feels a little bit like the holidays here at IHAF. That’s because it’s the time of year when package upon package arrives containing your submissions for our annual creativity awards.

    As we eagerly unwrap and admire your parcels, we know it’s just a matter of time before our panel of judges …

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  • Turning Product Trash into Brand Treasure

    September 09, 2019

    What do you do when Audi of America’s in-house agency asks if you can help disintegrate an Audi R8 and then piece it back together as an art installation?

    You say, "Yes!"

    After learning that an Audi R8 had been damaged in a shoot and was scheduled for demolition, Audi’s in-house team saw an …

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  • Inspiring a Purpose-Driven Creative Culture

    August 26, 2019

    • by IHAF Staff

    Meet Darren Abbott, Senior VP of Creative at Hallmark Cards—the latest pacesetter we’re pleased to welcome to our roster of speakers for this year’s IHAF Conference & Awards, where we’ll explore the strategies and skills in-house agencies need to future proof their organizations.

    In Darren’s …

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  • Meet Christe Sharp of Garmin International

    August 12, 2019

    • by IHAF Staff

    Christe Sharp is Director of Communications Business at Garmin, a multinational technology company specializing in global positioning systems (GPS) for automotive, aviation, marine, outdoor and sporting activities.

    We reached out to Christe recently to get the Inside Scoop on her team’s global …

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  • Is Your In-House Agency Future Proof?

    July 15, 2019

    • by IHAF Staff

    While most of you are in the throes of summer, the IHAF team is in the throes of planning our biggest event of the year—the IHAF Conference & Awards. This year’s conference is about future proofing your in-house agency, with a national panel of speakers delivering a mix of keynotes and how-to …

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  • Developing Your Brand Story

    June 19, 2019

    There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.

    We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …

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  • Roundtable Recap: Breaking Through by Breaking Free

    June 17, 2019

    Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.

    That was the premise of …

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  • In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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  • Meet You at McDonald’s

    March 25, 2019

    • by IHAF Staff

    By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …

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