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Sonic Branding 101
October 02, 2023
Most marketers are aware that the number of audio touchpoints by which consumers engage (voice-enabled devices, social media, etc.), is increasing. We are less familiar, however, with the research and creative process that goes into creating a unique brand sound.
Even some of the language can be …
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What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …
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Boldly Forward to a New Org (Not a Re-org)
September 11, 2023
We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.
In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …
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Building for the Future of Work
August 28, 2023
The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.
In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …
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Find Your Perfect Match with These Proven Partners
July 24, 2023
While many assume in-house teams go it alone, the reality is really quite the opposite. In fact, our most recent State of the Industry Report indicates that 85% of internal agencies outsource work to external providers. Why? The tailored capabilities and extended resources these companies offer …
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Achieving Greater Agility Through Creative Outsourcing
June 26, 2023
Looking back on the first half of 2023, it's clear the tech sector has undergone significant change. Companies are still recovering from the aftermath of the pandemic and adapting to emerging trends such as remote work, automation, and AI integration. As companies continue to rebuild and …
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Get Started with Video Brand Guidelines
June 12, 2023
Your company likely has a brand style guide complete with fonts, colors, logos and more that you share with various creative teams. This keeps your visual brand consistent no matter the channel, agency, team or vendor. Brand books have been the standard for years, but with increasing demand for …
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Top-Notch Partners for Your Top-Performing Team
February 06, 2023
Just because you’re in house, doesn’t mean you have to go it alone. In fact, many of today’s most successful internal agencies collaborate with external providers to support their initiatives. By working as an extension of your team, trusted partners and suppliers can add immense value to your in- …
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How Mature is Your Marketing Work Management Model?
January 23, 2023
What’s the status of your in-house agency tech stack? How are your people, processes, and technologies performing? How intentional and customer-focused is your organization?
Whether you’re mired in manual minutia, contemplating Adobe Workfront, or have a work management solution in place, a long- …
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Escape the Commodity Trap—Become a Trusted Advisor
December 07, 2022
When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …
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