Four Truths About Corporate YouTubes

October 23, 2023

• by Bryce Anderson, Lightswitch Video

Social media is here to stay, but that doesn’t mean you need to be on every single platform available. Your time and budget are limited so you should spend it where you’ll get the most impact.

We get asked a lot about how to make the most of corporate YouTube pages and our response is often: don’t …

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In-House Data: Fact or Fiction?

October 16, 2023

• by Marta Stiglin, Stiglin Consulting

I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …

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Sonic Branding 101

October 02, 2023

• by Jack Bradley, HiFi Project

Most marketers are aware that the number of audio touchpoints by which consumers engage (voice-enabled devices, social media, etc.), is increasing. We are less familiar, however, with the research and creative process that goes into creating a unique brand sound.

Even some of the language can be …

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What’s Your Purpose?

September 25, 2023

• by IHAF Staff

Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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Boldly Forward to a New Org (Not a Re-org)

September 11, 2023

• by Duncan James, Been There Done That

We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.

In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …

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Building for the Future of Work

August 28, 2023

• by Bonny Block and Ray Samuels, Wripple

The future of work is here. From technology’s impact (notably generative AI) to experimentation with new, flexible work models and the increasingly strategic role of an on-demand workforce, teams face dizzying changes.

In this interview with Ashley Schnider, director of Georgia Pacific’s in-house …

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Find Your Perfect Match with These Proven Partners

July 24, 2023

• by Olivia Brown, IHAF

While many assume in-house teams go it alone, the reality is really quite the opposite. In fact, our most recent State of the Industry Report indicates that 85% of internal agencies outsource work to external providers. Why? The tailored capabilities and extended resources these companies offer …

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Achieving Greater Agility Through Creative Outsourcing

June 26, 2023

• by Robin Phelan, Brainrider

Looking back on the first half of 2023, it's clear the tech sector has undergone significant change. Companies are still recovering from the aftermath of the pandemic and adapting to emerging trends such as remote work, automation, and AI integration. As companies continue to rebuild and …

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