• 2021 IHAF Conference & Awards Resilience to Reinvention

    It's Conference Time, Everybody!

    November 08, 2021

    • by Jens Peterson, IHAF

    No matter how you’ll be attending this week’s IHAF Conference & Awards, you’ll be immersed in a celebration of resilience, reinvention, creativity and grit as we recount the challenges and celebrate the wins in-house agencies experienced over the past year. We kick things off tomorrow—you’ll find …

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    Measuring the Value of Creative Operations

    October 04, 2021

    Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.

    Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …

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  • There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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  • Meet Electro—2019’s In-House Agency of the Year

    March 02, 2020

    • by IHAF Staff

    Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”

    Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …

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  • Planning with Vision for the Copper Giants™

    February 03, 2020

    Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …

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  • Meet the Mavericks at Transamerica

    January 06, 2020

    • by IHAF Staff

    “Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.

    By listening to customers …

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  • It’s a Wrap—But, Keep Rapping!

    November 18, 2019

    • by IHAF Staff

    Good in-house agencies keep pace with the demands of the business, proposing solutions and producing materials that support the brand and the bottom line. Great in-house agencies get ahead of the curve—capitalizing on what is while anticipating what’s next. In doing so, they not only fortify their …

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  • It’s Conference Time!

    November 04, 2019

    • by IHAF Staff

    Excitement is mounting with the 2019 IHAF Conference & Awards around the corner. With an action-packed two-day agenda including keynotes from Dropbox, Hallmark, Orvis and Coca-Cola, we’re exploring the strategies and skills in-house agencies need to be ready and resilient in the future.

    As a …

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  • What I’ve Learned Interviewing 20 In-House Leaders

    October 21, 2019

    In just ten years, the number of corporations that ‘fess up to having an in-house agency has nearly doubled. In fact, a study conducted by IHAF and Forrester underscores the reality that insourcing is not a passing fad, but rather, the new normal when it comes to corporate advertising and creative …

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  • Building Purpose Through Disruption

    October 07, 2019

    In an environment of constant change, people crave stability. Even when change is positive, it can be chaotic. I often say our industry is thrilling because it sometimes feels like navigating through a tornado. Most of the time, I stay grounded in the eye of the storm, but there are days when I …

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