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Skills & Tools for Managing Technology
July 01, 2016
By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …
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Meet ChRiS
June 13, 2016
Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED.
ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …
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It’s Time to Huddle!
June 06, 2016
This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …
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A New Member’s Perspective on Professional Development
May 02, 2016
I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …
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Lessons from the Leaders
April 25, 2016
To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …
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It's Time!
October 07, 2015
Excitement is building as the2015 IHAF Annual Conference & Awards Show rapidly approaches. With fewer than 75 tickets remaining before we sell out, now is a great time to join IHAF to take advantage of $900 off the regular ticket price.
The IHAF Annual Conference & Awards Show is our biggest event …
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Waterfall: A Top-Down Approach to Strategic Planning
September 21, 2015
In-house agency account management organizations that adopt top-down, iterative planning processes greatly increase their ability to optimize staffing and plan for the capabilities needed by internal clients.
How? These processes assure agency leaders and account managers not only get the input …
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Keeping Your Strategic Marketing Plan Top of Mind
September 14, 2015
Most of us are stretched too thin—we fight a million deadlines and are sometimes guilty of missing the forest for the trees. We can get lost in the weeds of responding to day-to-day requests and creating assets without stopping to examine the bigger picture. When I find that my team is overly …
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Three Ps to Enable Team Success
August 24, 2015
The overused and somewhat cliché phrase “doing more with less” has never been truer. Clients are demanding quality output in a lot less time and at a much lower cost than ever before. As an in-house agency, this means balancing who you say “yes” to and who you avoid in the lunchroom. With proper …
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Five Principles for Building Virtual Teams
August 17, 2015
Raytheon’s in-house creative-services team, Advanced Media, consists of over 120 design professionals working from several different cities across the United States. We’re involved in the company’s proposal efforts, marketing campaigns, facility branding, employee and customer meetings, and …
