Blog Archive
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IHAF Wrapped
December 20, 2023
One of our favorite things to do at year-end is look back at the events, presentations, and online resources our members tapped most. (Why should Spotify have all the fun?) Here are a few of your favorites in 2023:
• New Assortment of Org Charts Download • Updated Job Profiles …
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In-House Data: Fact or Fiction?
October 16, 2023
I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …
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7 Must-Have Resources for 2023
January 09, 2023
There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …
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Escape the Commodity Trap—Become a Trusted Advisor
December 07, 2022
When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …
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The Latest Trends in Teams & Talent
November 28, 2022
If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …
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Get Ready to be Uncensored
November 07, 2022
With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.
Check In and Relax. Report to the Westin Copley, check in at our …
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Great Briefs Lead to Great Work
October 24, 2022
A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …
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United and Uncensored
September 26, 2022
We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …
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In-House Agencies Tell It Like It Is
August 22, 2022
Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.
Our 2021 year-end member …
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A UX Culture of Diversity
May 23, 2022
I am not an HR expert, so I won’t write about a specific dimension of DEI across race, ethnicity, gender, age, belief systems, and neuro- and physical-diversity. Instead, as a creative leader in the UX space, I’ll share some thoughts on building a culture of diversity both in theory and practice— …
