• Letting Go of the Leash

    November 30, 2020

    • by Jens Peterson, IHAF

    “Either you believe you are creative, or you don’t. And either way, you’re right.”

    That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …

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  • Finding Creativity Through Pause

    November 09, 2020

    Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.

    How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …

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  • Now Virtual, Still Awesome

    October 12, 2020

    • by Jens Peterson, IHAF

    Forget the “now-more-than-evers,” the mute button fails and all that you think you know about virtual events. The 2020 IHAF Conference & Awards is something entirely different! In four short weeks, our biggest event of the year moves from Beantown to Streamtown so in-house pros across the globe can …

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  • Working From Home? Improvise Like the Utah Jazz.

    September 14, 2020

    For a long time, we’ve said that our job is to “put butts in seats.” And, we mean that literally. Our parent company owns the Utah Jazz basketball team, a minor-league baseball team, a chain of movie theaters, 65 car dealerships, and more. That’s a lot of seats in need of butts!

    Then, COVID-19 hit …

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  • Never Tried Temp-to-Hire? Now Is the Time.

    August 17, 2020

    Budget cuts and hiring freezes are the current reality for many marketing and creative groups. And, as we all know, the work continues even when resources are low. So, many of our clients are looking for solutions that allow them to continue to move at the pace their business requires, without …

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  • There Can Only Be One Top Shop—Is It Yours?

    August 03, 2020

    • by Jens Peterson, IHAF

    Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.

    The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …

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  • What Awards Season Looks Like in 2020

    July 06, 2020

    • by Jens Peterson, IHAF

    The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

    Perhaps the biggest change is the call-for-entries process …

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  • Creative Problem Solving for In-House Agencies

    June 22, 2020

    • by Jens Peterson, IHAF

    In-house agencies are chock full of creativity, but how do they apply it to solve business problems? Creative leaders from KPMG, DraftKings, realtor.com and ELEMENT gathered recently for our In-House Agency Roundtables to show more than 200 community members how it's done. Read on for key takeaways …

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  • Staying Creative Through Crises May Save Us All

    June 01, 2020

    Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

    So, how …

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  • Benchmarking Your Best Creative Work

    May 25, 2020

    • by Jens Peterson, IHAF

    Entry season for the IHAF Creativity Awards is heating up as internal agencies submit their finest work from last year. How does your team's print and digital prowess compare to the best of the best?

    Submissions that boast creative excellence could win Honorable Mention, Silver, Gold or even the …

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