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Creativity Is Calling … Enter Your Work!
May 08, 2023
Your in-house agency is your company’s creative heartbeat. You develop innovative campaigns, supporting assets, and sharp messaging that compels your audience to act. Time after time you reach consumers in new ways while supporting the same brand—and that’s no easy feat. Your team’s work and …
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Addressing Change Fatigue
February 20, 2023
2022 was predicted to be the year when things would return to normal.
But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly.
This is no surprise. Even before COVID we were dealing with …
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Escape the Commodity Trap—Become a Trusted Advisor
December 07, 2022
When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …
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Reunited...And It Felt So Good
December 05, 2022
It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.
• “There was a warmth and …
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The Latest Trends in Teams & Talent
November 28, 2022
If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …
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Get Ready to be Uncensored
November 07, 2022
With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.
Check In and Relax. Report to the Westin Copley, check in at our …
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Institutional Pros Meet Outside Hires
September 19, 2022
In its 2021 Productivity and the Pandemic study, IHAF reported that 47% of in-house agencies increased headcount in the 14-16 months prior. To meet demand, added staff enables teams to identify new talent internally and bring in external hires.
With growth comes change. And while some team members …
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In-House Agencies Tell It Like It Is
August 22, 2022
Despite the popularity, success and even acceptance of the in-house model, there’s still a lot that these teams grapple with every single day. There’s also no one-size-fits-all when it comes to in-house agencies—they’re as varied as the industries and brands they serve.
Our 2021 year-end member …
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Claim Your Spot at the Top
August 08, 2022
Peak performers, it’s time to claim your spot at the top. IHAF’s In-House Agency of the Year award recognizes the unique contributions of internal agencies and creative services organizations. And you can win this prestigious honor by telling us how your team reached new heights.
IHAF welcomes …
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Designers, Don’t Go It Alone
July 06, 2022
On the long list of foolish decisions I’ve made, opening my own design shop right after receiving my design degree is right up there. I didn’t know what I didn’t know. I had a desk. I had a computer. I had big dreams. Open for business.
As time went on, I started seeing a sameness to my designs …
