• Culture Is King at TIAA-CREF

    December 22, 2014

    • by IHAF Staff

    The power of a vibrant, thriving in-house agency culture can often be underestimated. Viewed as a “nice-to-have” and tackled only after countless client requests and production deadlines are met. However, culture must be a top priority in order for talent, creativity and collaboration—all essential …

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  • Self-Promotion Lesson Learned

    December 15, 2014

    While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …

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