• In-House Roundtables: Coming to a City Near You

    March 19, 2018

    • by IHAF Staff

    In a few short weeks, our multi-city In-House Agency Roundtables begin—a series of informal-yet-intimate conversations hosted by IHAF member companies nationwide. Join us as we discuss and debate topics of interest to in-house agencies of all sizes and varieties. This year’s roundtables are taking …

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  • Meet a Member: Jeremy Brazeal of Coca-Cola

    January 22, 2018

    • by Davielle Pierrette, IHAF

    IHAF member, Jeremy Brazeal, knows a thing or two about leading an internal creative team. As the Group Creative Director at KO:OP, the in-house agency at The Coca-Cola Company, Jeremy was kind enough to offer his perspective on what’s happening in the creative world today and share how he keeps …

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  • Eight Cities, Eight Conversations—One Dynamic Experience!

    July 10, 2017

    • by IHAF Staff

    We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …

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  • Designing a Human Space

    May 22, 2017

    “What’s the vision?” That is the question my CEO asked when our move team shared the initial floor plans for our new corporate office space. Sure, we’d visited tech giants around the globe and had seen trendy offices with hot desks, graphics, beanbag chairs, and nooks for employees to work. And our …

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  • 7 Tips for Building Your Personal Brand

    May 08, 2017

    In today’s hyper-connected world, brand building is no longer limited to monitoring and actively nurturing the reputation of a product or organization. It’s become much more personal—in some instances, very personal.

    Every tweet, status update, shared video, or tagged image helps paint an …

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  • Who's Responsible for an Ad Gone Bad?

    April 10, 2017

    You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …

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  • A New Member’s Perspective on Professional Development

    May 02, 2016

    I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …

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  • Lessons from the Leaders

    April 25, 2016

    To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …

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  • Don't Miss Out!

    September 04, 2015

    • by Kate O'Callaghan, IHAF

    Living and working in New England, I always head into September hoping for that burst of Indian summer—dreaming of fall beach days and warm nights outdoors. With the last bastion of summer right around the corner, it's easy for us to yearn for something new to look forward to. Lucky for you, IHAF …

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  • Let Them Lead

    April 21, 2015

    One of the keys to leading a successful organization is recruiting and nurturing new leaders within your agency. Finding and cultivating people who could give us “more legs on the stool” became one of the most gratifying achievements for my core group of senior leaders and for me personally.

    In …

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