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Why Software (Not Your Staff) Should Be Managing Content Distribution
December 03, 2018
It’s a common misconception that communication is easy for in-house creative teams. In truth, even when decision-makers and team members are under the same roof, launching campaigns in house and coordinating across multiple departments can be complex and costly without the right tools in place.
So, …
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Hiring for Talent, Not Location
October 29, 2018
When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.
If your in-house agency is located in …
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VFX in the Real World: Screen Replacement
October 24, 2018
The world of film and video has been rapidly shifting and democratizing over the last decade. It is now possible to have one editor on a workstation accomplishing the work of an entire post-production house. Well, sort of….
In-house agencies are realizing that while they can bring in editors ( …
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Navigating Compliance with a Freelance Workforce
October 08, 2018
There’s no doubt that leveraging freelancers is a great way to add talent to your team. In fact, nearly half of millennials are choosing the independent-contractor route these days. With all of that talent wading in the freelance pool, it’s important to understand whether your variable resources …
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Outsourcing While In-Housing—Keep Control While Gaining Scale & Speed
October 01, 2018
According to the 2018 IHAF State-of-The-Industry Report, 67% of respondents across various industries said they don’t think their in-house agency is adequately staffed.
Similarly, in a March 2018 blog post, Forrester’s Jay Pattisall noted that while “in-house agencies are possible replacements for …
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Internal Agencies Are On the Rise
September 10, 2018
IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …
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Optimizing Creative Operations Through Automation
September 04, 2018
Since the advent of programmatic ad buying, automation has been transforming marketing business processes, with AI tools starting to play a part too. Competition demands that creative units quickly learn the benefits that automation technology can bring. The aim is not to deskill creatives but to …
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Are You Agile-Inclined?
July 16, 2018
In-house agency leaders are advancing from a Waterfall mindset to incorporate Agile in the way they work. Why? Because Agile can help them provide timely, personalized experiences that attract customers at scale.
Over 37% of marketing organizations are moving to Agile, making them 3x more likely …
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Roundtable Recap: What Bloomed?
July 09, 2018
Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …
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Cheap Impressions Are Dead. What’s Next?
July 02, 2018
For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …
