• What’s Your Purpose?

    September 25, 2023

    • by IHAF Staff

    Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

    For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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  • Overcoming the Challenges of Going In House

    June 05, 2023

    You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

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  • Leaders, Meet Us in Atlanta!

    March 06, 2023

    • by Olivia Brown, IHAF

    Next month, we’re headed to Atlanta where IHAF member and reigning In-House Agency of the Year, Delta Air Lines, is set to host the 2023 IHAF Leadership Summit. Along with keynote presentations from other high-flyers, Delta’s award-winning team is taking us under its wing for an exhilarating day of …

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  • Addressing Change Fatigue

    February 20, 2023

    2022 was predicted to be the year when things would return to normal. 

    But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly. 

    This is no surprise. Even before COVID we were dealing with …

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  • 7 Must-Have Resources for 2023

    January 09, 2023

    • by Olivia Brown, IHAF

    There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …

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  • Escape the Commodity Trap—Become a Trusted Advisor

    December 07, 2022

    When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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  • Reunited...And It Felt So Good

    December 05, 2022

    • by Olivia Brown, IHAF

    It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.

    • “There was a warmth and …

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  • The Latest Trends in Teams & Talent

    November 28, 2022

    If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …

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  • Get Ready to be Uncensored

    November 07, 2022

    • by Olivia Brown, IHAF

    With a little over a week until the annual IHAF Conference & Awards, the in-house commuity is brimming with anticipation for this year’s UNCENSORED event. To help you prepare, here’s some quick intel on next week’s happenings.

    Check In and Relax. Report to the Westin Copley, check in at our …

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  • United and Uncensored

    September 26, 2022

    • by Olivia Brown, IHAF

    We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …

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