Blog Archive
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IHAF Wrapped
December 20, 2023
One of our favorite things to do at year-end is look back at the events, presentations, and online resources our members tapped most. (Why should Spotify have all the fun?) Here are a few of your favorites in 2023:
• New Assortment of Org Charts Download • Updated Job Profiles …
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In-House Data: Fact or Fiction?
October 16, 2023
I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …
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What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …
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Overcoming the Challenges of Going In House
June 05, 2023
You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …
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Leaders, Meet Us in Atlanta!
March 06, 2023
Next month, we’re headed to Atlanta where IHAF member and reigning In-House Agency of the Year, Delta Air Lines, is set to host the 2023 IHAF Leadership Summit. Along with keynote presentations from other high-flyers, Delta’s award-winning team is taking us under its wing for an exhilarating day of …
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Addressing Change Fatigue
February 20, 2023
2022 was predicted to be the year when things would return to normal.
But according to Gartner, we’re in for plenty more change to reset from the COVID-19 pandemic. However, the amount of change we can handle has dropped significantly.
This is no surprise. Even before COVID we were dealing with …
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7 Must-Have Resources for 2023
January 09, 2023
There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …
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Escape the Commodity Trap—Become a Trusted Advisor
December 07, 2022
When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …
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Reunited...And It Felt So Good
December 05, 2022
It’s been a few short weeks since the 2022 IHAF Conference & Awards, where nearly 300 in-house professionals gathered to get real about the state of the industry. In the wake of the event, conferencegoers have had a lot to say about what it meant to be together again.
• “There was a warmth and …
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The Latest Trends in Teams & Talent
November 28, 2022
If you’re a fan of Broadway, you know about the saga surrounding the recent revival of Funny Girl. The casting controversy reads like a tale of aptitude and ambition, happiness and heartache. A similar story plays out in IHAF’s latest research—all about people and the prospects they face with three …
