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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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Brands Take the Field with Student Athletes
December 13, 2021
The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …
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These In-House Agencies Came Out on Top
December 08, 2021
The results are in and it was our closest In-House Agency of the Year competition to date. This year favored the teams that overcame the challenges of the pandemic—from keeping the creative spark alive at home and through screens, to shooting and editing industry-leading videos with DIY production …
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Finding Common Ground with Procurement
November 22, 2021
For more than a decade, marketing has been driven by its ability to engage consumers via digital and social platforms, encourage consideration, elicit responses and measure success. This heightened focus on metrics combined with the explosion of channels and content needs has dramatically changed …
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Join Us with Confidence
October 11, 2021
It isn’t just about praising the grit they’ve shown throughout the pandemic. This year’s IHAF Conference & Awards is also about what comes next for in-house agencies. And while we can’t predict the future, we can build on the lessons we’ve learned to keep advancing our teams.
For corporate …
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3 Hidden Truths About In-Housing (and how to solve them)
August 02, 2021
Before the pandemic, there was a steady rise in the number of companies reining in aspects of marketing that an outside agency would normally handle. Some, like Coca-Cola, Red Bull, and Kind built content studios to drive the creative process. Others, like Liberty Mutual and Clorox, built in-house …
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It's Time to Evolve User-Generated Content
July 19, 2021
Let’s talk about User-Generated Content. If you aren’t well-versed with the term by now, especially after the 2020 pandemic, then we have to ask what life on Mars has been like. User-Generated Content (UGC) is now as much a part of a savvy brand’s content strategy as social media and display …
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The Need for Speed—How to Get Great Ideas to Market Faster
July 12, 2021
A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.
Covid has accelerated the need for brands and in-house agencies, in particular, to …
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DE&I: Continuing the Conversation
July 07, 2021
Over 150 marketers and advertisers tuned in to gain insights and share experiences on diversity, equity and inclusion (DE&I) at our recent series of virtual In-House Agency Roundtables. Corporate influencer Leslie Wingo led the talks and shared her unique point of view as an activist, sports fan, …
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Key Trends for In-House Leaders
June 28, 2021
With ongoing changes in our work and home environments over the past year and a half, creative teams have needed to constantly adapt. Marketing campaigns to attract and engage customers shifted drastically. Some teams had to do more with fewer resources. And almost all teams had to suddenly work …
