What’s Your Purpose?

September 25, 2023

• by IHAF Staff

Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.

For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …

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Boldly Forward to a New Org (Not a Re-org)

September 11, 2023

• by Duncan James, Been There Done That

We are having and hearing a lot of similar discussions as we enter the fourth quarter of the calendar year.

In talking to CMOs about insourcing, we are increasingly hearing about the need for not only a reorg but a new org. There is a clear feeling that internal structures, processes, templates, …

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Overcoming the Challenges of Going In House

June 05, 2023

• by Andrew McKechnie, Been There Done That

You might think that standing up an in-house agency would be an exciting moment for any brand. It signals the evolution of marketing and the migration of new talent and capabilities. An invigorated group comes to the table from diverse backgrounds with fresh perspectives and disruptive ways of …

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Escape the Commodity Trap—Become a Trusted Advisor

December 07, 2022

• by Greg Morrell and Allen Singer, AgencyAgile

When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …

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United and Uncensored

September 26, 2022

• by Olivia Brown, IHAF

We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …

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These Companies Can Help You Succeed

July 18, 2022

• by IHAF Staff

Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …

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Roundtable Recap: The More You Know

June 27, 2022

• by IHAF Staff

While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.

Each virtual …

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Meet In-House Experts & Aces This Month

April 04, 2022

• by Jens Peterson, IHAF

Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.

The Next Generation of Marketing Excellence. True marketing expertise includes …

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