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Escape the Commodity Trap—Become a Trusted Advisor
December 07, 2022
When the marketing organization and key stakeholders view the in-house agency as task-oriented order takers, it creates the commodity trap–a cycle where uninspired assignments create uninspired results. When people are treated like a commodity, they often begin to think like one. As a result, in- …
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United and Uncensored
September 26, 2022
We’re eight weeks from getting down to the nitty-gritty of what’s really going on in house—embracing what unites us by sharing our common experiences at the 2022 IHAF Conference & Awards. This year’s event is all about keeping it real; that’s what makes it UNCENSORED. Here’s what you can expect …
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These Companies Can Help You Succeed
July 18, 2022
Look inside at any successful in-house agency. What do you see? You see a team of dedicated, high-performing individuals who are committed to the businesses and brands they support. Look a mite further and you're also likely to find an equally dedicated, high-performing pool of partners and …
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Roundtable Recap: The More You Know
June 27, 2022
While not all in-house agencies are alike, they certainly have a lot in common! In fact, this year’s IHAF discussion group series—held weekly from May through early June—had us sharing common issues and some uncommon solutions, with members gaining insights from one another.
Each virtual …
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Meet In-House Experts & Aces This Month
April 04, 2022
Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.
The Next Generation of Marketing Excellence. True marketing expertise includes …
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Standing with Ukraine: Extreme Reach
March 21, 2022
In the weeks since Russian troops invaded Ukraine, many companies have responded in support of Ukraine and its people. The advertising industry moved quickly, showing its support in assorted ways. Some teams and their brands have paused business in Russia, supporting a global campaign of economic …
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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Creative Is More Than an Adjective in a Job Title
February 21, 2022
Albert Einstein once said, ”Creativity is intelligence having fun.”
Good one, Albert.
I believe that whole-heartedly. I’m not imagining a crafts project here, one where you follow instructions or a tutorial to recreate someone else’s idea—not that there’s anything wrong with that. It’s an …
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In-House Trends for 2022
January 03, 2022
Can in-house agencies break their own records in 2022? Industry reports reveal they made fresh gains in team size, popularity, skills and efficiency last year. While it’s a tough act to follow, here’s how IHAF sees the in-house model advancing in 2022.
Insourcing more digital and media functions …
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Brands Take the Field with Student Athletes
December 13, 2021
The landscape of college sports and the sports industry at large changed forever this year. For the first time in history, student athletes across all major divisions can now monetize their Name, Image, and Likeness (NIL) following the elimination of decades-long rules that prevented them from …
