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Go with Your Gut and Find a Way
April 12, 2021
What do you do when your company is due for a rebrand, but your organization isn’t ready? You seize what’s within your control to influence the outcome.
After an agency partner created a bold advertising splash that was a departure from our brand standards (for various reasons), we were left with …
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Women Take the Lead
March 15, 2021
Many exceptional women in marketing have rightfully claimed seats at the table. A select few, we’re proud to announce, will share their stories and expertise at the IHAF Women’s Leadership Summit on April 29.
Held virtually this year, our bi-annual spring leadership conference is an inclusive, …
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Digital Marketing Matures In House
February 15, 2021
IHAF recently released its annual benchmarking report, Debunking the In-House Myth. Fielded in partnership with Forrester Research, the study focuses on the degree to which in-house agencies are involved with digital marketing—assessing the digital marketing maturity of in-house teams today.
The …
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Investing in People Beyond Positions
February 01, 2021
Why does HP Studio choose to train our existing talent? The decision to invest in current talent rather than hiring when a new need arises stems from the belief that we invest in people, not just positions.
At HP Studio, we believe in hiring people, helping them identify their skills, and …
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Letting Go of the Leash
November 30, 2020
“Either you believe you are creative, or you don’t. And either way, you’re right.”
That insight from in-house agency leader Don Lane captures the spirit of the 2020 IHAF Conference & Awards: CREATIVITY UNLEASHED. In other words, anyone, regardless of title or job function, can think creatively and …
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Finding Creativity Through Pause
November 09, 2020
Find a comfortable seat and close your eyes. Consciously take a deep breath in and even deeper out.
How do you feel? Did you feel the cool air entering your nostrils? Maybe you heard your heart beating or a bird chirping. Did you find a sliver of clarity? A moment of calm? An appreciation for …
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Are You Listening? If Not, You’re Missing Great Stories
September 28, 2020
Ever since we were kids, we learned the power of a great story. Pocahontas. Pinocchio. Old Yeller. And, the good ones stick with us for a lifetime. Is your in-house team looking for a way to tell better stories? Look no further than your own customers. Done right, customer stories can lead to …
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Keeping it Fresh at Deloitte
April 27, 2020
The best in-house agencies strike an artful blend of consistency and innovation to drive growth. Deloitte’s Green Dot Agency (GDA) does just that while investing in key areas like talent, strategy and global partnerships. See how it’s done in this video from GDA, a recent finalist for IHAF's In- …
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Meet Electro—2019’s In-House Agency of the Year
March 02, 2020
Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”
Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …
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Planning with Vision for the Copper Giants™
February 03, 2020
Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …
